The American Bus Association represents two-thirds of all coaches on the road
in North America and has the largest group of motorcoach decision-makers.

 

Demographics*

ABA Membership Breakdown 
Tour and Motorcoach Operators and Planners 32%
Travel Industry Representatives 64%
Products and Services 4%
Audiences ABA Operators Serve 
Student Groups/Young Adults 89%
46- to 49-year-olds 89%
Mature Adults 89%
Motorcoach Operators with Buying Power 
Own 0–10 Coaches 51%
Own 11–20 Coaches 25%
Own 21–30 Coaches 10%
Own 31–50 Coaches 7%
Own 51–100+ Coaches 7%
Group Tour Operators - Who Are Decision-Makers 
Owner/CEO/President/Vice President 52%
Sales/Charter and Tour Staff 28%
Operations and Security Staff 17%
Other Staff 3%

* ABA Member Profiles (reported 2016)

Where ABA Conducts Business*