The American Bus Association represents two-thirds of all coaches on the road
in North America and has the largest group of motorcoach decision-makers.

Demographics*

ABA Membership Breakdown 
Tour and Motorcoach Operators and Planners 34%
Travel Industry Representatives 61%
Products and Services 5%
Audiences ABA Operators Serve 
Student Groups/Young Adults 87%
46- to 49-year-olds 94%
Mature Adults 93%
Motorcoach Operators with Buying Power 
Own 0–10 Coaches 53%
Own 11–20 Coaches 24%
Own 21–30 Coaches 9%
Own 31–50 Coaches 7%
Own 51–100+ Coaches 7%
Group Tour Operators - Who Are Decision-Makers 
Owner/CEO/President/Vice President 55%
Sales/Charter and Tour Staff 23%
Operations and Security Staff 18%
Other Staff 4%

* ABA Member Profiles (reported 2018)

Where ABA Conducts Business*