85 Years serving the college admission community.

About NACAC

The National Association for College Admission Counseling (NACAC), is an organization of more than 27,500+ professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education. Directors, deans, vice presidents, chancellors, program managers, and counselors working in colleges, universities, high schools, school districts, and community-based organizations are NACAC members. Independent consultants also comprise the membership.

Apr 18, 2024

The Journal of College Admission

NACAC’s digital quarterly flagship publication, The Journal of College Admission, offers readers resources from thought leaders tracking the pulse of college admission counseling; the foremost authorities on trends, data, and research; and members dedicated to ethical college admission.

Each issue is eblasted to more than 20,000+  association members and subscribers, and lives on the NACAC website.

20,000+ 

CIRCULATION

secondary, postsecondary, independent education consultants, and others who support students in the college admission process

8,698

avg. views per issue

2023

41.3%

email open rate

2023

Apr 18, 2024

The Journal of College Admission

Each issue is eblasted to more than 20,000+  association members and subscribers.

DEADLINES

Issuead closeArt duePublish Date
Winter 2024Dec. 31, 2023Jan. 7, 2024Feb. 7, 2024
Spring 2024Apr. 1, 2024Apr. 8, 2024May 8, 2024
Summer 2024July 1 , 2024July 7, 2024Aug. 7, 2024
Fall 2024Oct. 7, 2024Oct. 14, 2024Nov. 14, 2024
*Please note these are subject to change.

RATES

SizeOne IssueTwo or more Issues*
Inside Front Cover$3,360$3,192 each
Full Page$2,163$1,980 each
Half Page$1,380$1,260
* All insertions are consecutive
View the Specs

Sponsored Content

Content is king! Promote your thought-provoking and engaging content to a captive audience of college admission counselors. With a membership of more than 27,500+ professionals around the world, the decision makers and thought leaders who serve students as they make choices about postsecondary education are reading The Journal of College Admission. Contact me to discuss leveraging your content in NACAC’s flagship publication.

PlacementPriceSpecs
Full Page$2,5208.5×11
Apr 18, 2024

Publication Specs

SPECIFICATIONS

PositionSizeIndesign Template
Full Page8.5 x 11”
215.9 x 279.4 mm
Click-through URL		Download Now
Half Page7 x 4.75”
190.5 x 120.65 mm (landscape)
Click-through URL		Download Now

Download the InDesign template to create your ad design. The template is sized to the correct specs noted above, including size, margins, and bleed. To submit your ad, export as a PDF with bleed and upload to the send my ad portal

Apr 18, 2024

Opening Half-Page Sponsorship

The reader opens the digital version of The Journal of College Admission and the half page ad is placed next to the cover.

Pop-Up Ads

The ad appears as the magazine or story loads and remains onscreen until closed by the reader.

PLacementPriceSpecs
Digital Edition Sponsorship
Maximize your exposure when you purchase this exclusive opportunity (limited to 1 per issue)! Purchase includes a custom background image that appears ‘behind’ the digital edition as well as a clickable logo to appear in the lower, right-hand corner of the digital publication.		$1,000 per issue1920 x 1080 px (3:2 aspect ratio) JPEG background image (recommended to include imagery or pattern vs. text, as the digital edition publication will overlay much of the graphic)

600 x 600 px PNG logo (no background) and click through URL (advertiser may also include “Thank you to our sponsor” above the logo image as a part of the PNG)
Embedded Video Upgrade
Utilize the power of video content when you enhance your traditional, digital edition ad with an embedded video file that readers can view within the digital edition. This opportunity is non-exclusive, but limited to 3 advertisers per issue.		$450 eachVideo embed link from YouTube, Vimeo or Wistia
View Placements
Apr 18, 2024

Bulletin E-newsletter

Bi-weekly

Frequency

20,000+

Circulation

32.1%

OPEN RATE

NACAC’s e-newsletter, the Bulletin, is delivered to all NACAC members. Published and emailed to members, the Bulletin keeps members abreast of the latest news in the profession and from the association.

PositionDimensions2x per month
Full-Size Ad300 x 300px with a resolution of 72ppi
Title – 25 characters
Body – 200 characters
URL linking to sponsored content hosted on advertiser’s website.
$1,000
Half-Size Ad300 x 150px with a resolution of 72ppi
Title – 25 characters
Body – 65 characters
URL linking to sponsored content hosted on advertiser’s website		$800


All ads are linked to the website of your choice. Please provide your click-through URL.

Apr 18, 2024

Email Broadcasts Lists

List Sizes

ContentSubscribers
Full File 19,239
College/University Only10,109
Secondary Schools Only 5,602
Community Organizations 405
Independent Educational Consultants875

44-51%

Open rate

Direct Mail List / Email Broadcast Submission Form
Email Broadcast Specs

All Member List

List type Direct MailEmail Broadcast
Full File $2,000$2,500
College/University Only$1,500$2,000
Secondary Schools Only $1,500$2,000
Community Organizations $1,500$2,000
Independent Educational Consultants $1,500$2,000
Direct Mail List / Email Broadcast Application

Conference 2024 List

List type Price
Pre-Conference Mail Direct List $1,000
Post-Conference Direct Mail List$1,000
Pre-Conference Email Broadcast$2,000
Post-Conference Email Broadcast $2,000
National Conference 2024 Direct Mail List / Email Broadcast Application
Apr 18, 2024

Email Broadcast File Specifications

This limited-inventory opportunity allows your company to provide a fully-created HTML email to be sent to a targeted audience of your choosing. Please carefully review the requirements below and adhere to the digital ad production schedule to ensure a timely deployment.

HTML Materials Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
    • .HTM or .HTML File – FINAL HTML FILES ONLY. Any images used in your email must be linked back to an active website.
    • .TXT FILE – FINAL TEXT ONLY COPY OF THE FILE. Including all URLs as needed
  • Footer must include; Company Name, Full Address, Email Address and Unsubscribe Text
  • Subject line for email (40 characters maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Requirements

  • HTML emails should either be build in an outside HTML editor like Dreamweaver or inside an Email platform editor
  • 600-650 px wide
  • Uses inline CSS styles and does not reference an outside CSS stylesheet (like a webpage would)
  • 80/20 text to graphic ratio
  • Includes a text version
  • Does not use background images
  • Does not contain full URLs in the message body. Must use hyperlinks like “Click here” to prevent blacklisting domains in an email
  • Uses responsive HTML mark-up code to render correctly on mobile devices and tablets, etc.
  • Not generated in Microsoft Office or similar platform
  • Contain straight HTML, no JavaScript or embedded items like videos

Deadlines and Proofing

  • Materials are due at least two weeks prior to email send date
  • All content is subject to review by NACAC
  • Necessary alterations are the responsibility of and at the expense of the advertiser
  • Materials that do not meet stated advertising specifications will be rejected
  • Once the advertiser-provided HTML is approved by NACAC, a proof from NACAC’s email system will be sent for advertiser approval
  • A delay in materials or advertiser approval could jeopardize the send date and result in not running at all; or pushing out several months due to the popularity of this email blast opportunity

Helpful Hints For Positive Metrics

  • Make sure the “Subject Line” is positive and consider promotion of an “offer” in the “Subject Line”
Apr 18, 2024

Industry Insights Webinars

Gain valuable thought-leader exposure while providing hands-on case studies and testimonials that show NACAC members how your products and services can help them each and every day in their profession! Industry Insights webinars are one-hour in length (45-minutes of content followed by 15-minutes of live Q&A).

Webinars are recorded and posted online for 1 year.

200

average registrations

40%

average participation

Rates

$4,000 per Webinar

Sponsorship Includes:

  • One (1) complimentary email broadcast following the webinar to all registered attendees that have opted-in to receive third party communication
  • Contact information (name, email and institution) for participants who have opted-in to receiving information from the sponsor

Min. 6-week lead time for webinar scheduling.

Ready to get started?

Submit Webinar Content
Email Broadcast Specs
Apr 18, 2024

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on NACAC’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Rates

RATEDurationImpressions
Package 1$3,1503 months90,000
Package 2$5,2503 months150,000
Package 3$8,4004 months240,000

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • 320×50
  • 300×50
  • 728×90
  • Click-through URL

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 
Retargeting FAQs
Digital Ad Best Practices & Deadlines
Apr 18, 2024

College Openings Update

The College Openings Update has been a valuable resource for NACAC members for over 30 years as a means to provide prospective freshmen and/or transfer students for the fall term with colleges and universities that are still accepting applications.  

The College Openings Update is promoted via email and social media channels in any mass promotion of the College Openings Update. 

48,008

Pageviews

May 2023

1:43

Avg. time on page

May 2023

27,817+

Unique pageviews

May 2023

AD SizeRateSpecs
Right Side Rectangle Ad
(3 available) 		Rectangle 1 – $1,250 SOLD
Rectangle 2 – $1,000 SOLD
Rectangle 3 – $850 SOLD
Rectangle 4 – $850 SOLD
Rectangle 5 – $850 SOLD		300×250 px display ad (PNG/JPEG) 
Click through URL 
Footer Banner
(SOLD OUT) 		$750728×90 px display ad (PNG/JPEG) 
Click through URL 

RateImpressions
Retargeting
(4 available) 		$3,15090,000
Example

Apr 18, 2024

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in		Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in		Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Apr 18, 2024

Events At A Glance

Elevate your brand with event sponsorship!

2024 Spring College Fairs

Late January through early May 2024

Learn More

Guiding the Way to Inclusion 2024

New Orleans, LA | July 31-August 1, 2024

Attendee Registration is NOW OPEN!

Learn More

2024 Fall College Fairs

More information coming soon!

Attendee registration will soon be open!

Learn More

2024 National Conference

Los Angeles, CA | September 26-28, 2024

Sponsorship sign up is HERE!

Learn More

HBCU Advance

Coppin State University, Baltimore MD

June 10th, 2024

Learn More
Apr 18, 2024

Where College Admission Counseling Professionals Unite


September 26-28, 2024 | Los Angeles, CA

Make an impact while increasing your brand awareness when you sponsor the NACAC Conference 2024! Sponsorship opportunities are available to suit the needs of every budget! Aligning sponsorship with your brand can help you meet your marketing goals and give your organization additional exposure to 6,000+ college admission counseling professionals. Have a new idea for sponsorship? Let’s connect!

View the Prospectus

Exhibit Booth Selection is now OPEN!

75%

of attendees are involved in the purchasing decision-making process

Based on 2022 attendee data

View the Floorplan
New Vendor application
View the Schedule
Apr 18, 2024

Pre-Conference Workshops

All workshop sponsors receive:

  • 15-minute sponsor message at the beginning of the workshop
  • Acknowledgment in session promotional materials
  • Contact information for participants who opt in to receive information from the Workshop sponsors
  • The same benefits will convey if NACAC moves this workshop online or a second virtual session is offered later in 2024.
  • Continued ‘right-of first-refusal’ selection priority for 2025 Workshop

AMMI

$15,000

The Admission Middle Management Institute (AMMI) serves as a unique professional development opportunity for mid-level leaders within the field of college admission.

In addition to the deliverables above, this sponsorship includes:

  • Four (4) complimentary attendees
  • Happy Hour Social Sponsorship available for purchase for an additional $15,000 fee

CHIEF – SOLD

$35,000

Chief Enrollment Officers’ Forum (CHIEF) delves into the varied demands on admissions leaders for innovative and sustainable strategies that achieve institutional goals.

In addition to the deliverables above, this sponsorship includes:

  • Five (5) complimentary attendees
  • Happy Hour Social Included

Strategic Data

$15,000

Enrollment is so central to colleges and universities that admission leaders are increasingly asked to provide data and insights that inform, or even determine, institutional strategy.

In addition to the deliverables above, this sponsorship includes:

  • Five (5) complimentary attendees
  • Happy Hour Social available for an additional $15,000 fee

Leading

$10,000

As the field of college admission evolves, so does the roll of college counseling. Leading a Dynamic College Counseling Program (Leading) is designed to support professionals in the acquisition of essential tools, resources, and knowledge pertaining to the field.

In addition to the deliverables above, this sponsorship includes:

  • Three (3) complimentary attendees
  • Happy Hour Social Sponsorship available for purchase for an additional $15,000 fee

Global Match – Two Tracks

Counselor + Admission

$20,000 Exclusive

OR

$10,000 for 2

In addition to the deliverables above, this sponsorship includes:

  • Five (5) complimentary attendees
  • Happy Hour Social Sponsorship available for purchase for an additional $15,000 fee

Optional Happy Hour Social:

2 drink tickets/person (up to 75 attendees)

Option to increase drinks and room capacity

Branded napkin

Logo recognition on promotional materials

Logo recognition on event sign

Apr 18, 2024

Join us in 2024!

Spring Season: Starting at the end of January

Free and open to the public, National College Fairs allow students and parents to interact with admission representatives from a wide range of postsecondary institutions!

Learn More
Business Sponsorship Opportunities
Edu. Institution Sponsorship Opportunities

2,880

avg. in-person attendance

3,747

Number of High schools participating in spring 2023

Virtual College Fairs Sponsorship
Apr 18, 2024

Join us in New Orleans!


July 30- August 1, 2024 | New Orleans, LA

Promote your organization and increase brand recognition with an audience of over 250 college admission counseling professionals committed to championing the needs of diverse students within the college admission process.

The conference’s intimate size—roughly 500 participants—belies its vast contributions to the profession, including the development of best practices for diversity, equity, and inclusion, and its cultivation of future leaders in the profession and the association. Many past and present NACAC board members, presidents and board chairs, and other leaders have ascended to leadership by way of their participation at GWI. Equally importantly, GWI is the crucible for forging new, cutting-edge practices for removing barriers so the pipeline from secondary to postsecondary education is opened wide for all students who are interested. Lessons learned and connections made at GWI reach far beyond the conference’s confines, as innovative practices and interpersonal connections developed there spread among institutions across the country each year.

Learn More
View the Prospectus
Apr 18, 2024

Join us at Coppin State University!


June 10th, 2024 | Baltimore, MD

A 2022 report issued by NACAC in conjunction with the National Association of Student Financial Aid Administrators (NASFAA) took aim at the systemic inequities that have plagued the overall population of colleges and universities and called on admission offices, institutional leaders, and policymakers to reconsider the design of their admission systems to better orient them to equity, particularly as it applies to under-represented racial minority students. Since the design of HBCUs places them at the epicenter of access for Black students in America, some of the recommendations in the 2022 report do not apply to them. However, others, such as application simplification, admission workforce support, and rethinking admission criteria and selectivity, are still ripe for examination. With HBCU admission officers, we can explore the challenges that limit their ability to recruit and enroll students, while also elevating the successful practices that make this segment of institutions so critical to our national equity goals.

Learn More
View the Prospectus
Apr 18, 2024

Geofencing Ad Specs

Ad SPECIFICATIONS

PositionSize
Mobile300×50
300×250
320×50
320×480
336×280
*Only offered on Mobile

Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!

Geofencing Image
Apr 18, 2024

Contact your NACAC account
executive for more information

Jeryl Parade

Account Executive
860.830.1792
jeryl.parade@theygsgroup.com

Schedule a Meeting

Laura Gaenzle

Account Executive
717.430.2351
laura.gaenzle@theygsgroup.com

Schedule a Meeting

Apr 18, 2024

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Association for College Admission Counseling (NACAC) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are non-cancellable.

Apr 18, 2024

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

Submit artwork to sendmyad@theygsgroup.com

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Apr 18, 2024