America's Benefit Specialist

America's Benefit Specialist is the official publication of the National Association of Health Underwriters. Each month, it is delivered to 18,500 of the country’s top benefits professionals and includes a readership of more than 36,000.

Align your marketing message with our trusted editorial content and reach a targeted group of qualified decision-makers. From regional inserts, to tip-ins and tip-on covers, we will work with you to build a package with NAHU that fits your 2017 marketing efforts. 

America's Benefit Specialist readers are sophisticated decision-makers who are influential to their clients and 64% of them have been in the industry for over 21 years. They are: 

  • Over half of America's Benefit Specialist readers are Independent agent/brokers
  • Owners
  • Agents
  • Producers 

NAHU members sell a multitude of plans and/or products. 
The percentage of them who sell:

  • Vision - 84%
  • Small-Group - 85%
  • Dental - 87%
  • Consumer driven HSA's - 89%
  • Disability - 86%
  • Individual health - 80%
  • Voluntary/Worksite - 62%
  • Large group health - 69%
  • Life insurance - 72%
  • Long term care - 64%
  • Self-funded - 62%
  • Wellness -64%
  • Medicare advantage - 50%
  • Medicare supplements - 54%
  • Annuities - 39%
2017 readership survey