|Female/Male||62% / 38%|
|Media Household Income||$98,300|
|Obtained Higher Education||93%|
|Average readers per copy||2.1|
|70%||Read 3 or 4 of every 4 issues|
|100%||Spend more than a half-hour with a typical issue|
|53%||Visit Realtormag.com, and spend 21 minutes per visit|
|71%||Took action as a result of reading REALTOR® magazine|
|40%||Visited an advertiser’s website|
REALTORS® refer service providers to their clients. They are particularly influential among the 40% of home buyers who are buying a home for the first time.
93% Recommend products and services to their clients.
The REALTOR® market of more than 1 million has a collective purchasing power of $6.6 billion.
|$1.7 billion||Business use of vehicles|
|$520 million||Marketing of services|
|$740 million||Technology products and services|
|$550 million||Business promotion/Marketing|
|$670 million||Professional development|
REALTORS® embrace new technologies and marketing strategies that buyers are finding useful in their home search process. REALTORS® tend to find the most value in technology tools that allow them to conduct business quickly and conveniently, and on the go.
|Over half (56%) of readers plan to purchase technology products in the next 12, including:|
|50% plan to purchase software in the next 12 months. The most popular are:|
|20%||Electronic signature software|
|15%||Personal finance/tax preparation|
|79% renew or upgrade their cellular phone service at least every two years, averaging an upgrade every 22 months.|
Average monthly credit card expenditures are $1,015.6 dollars, 2.1 times more than the American Consumer.
63% personally own a retirement/college savings account, a rate that exceeds the national average by 129%:
• 46% own an IRA, 3.4 times more than GfK MRI Adults
• 30% own a 401(K), 1.8 times more than GfK MRI Adults
Ownership of residence is more prevalent than renting (90% vs. 11%), and median home value is $315.3 thousand.
Three times a year, REALTOR® Magazine features content directed toward broker/owners.
|Median Employment Income||$120,500|
|Median Household Income||$136,700|
|Median Net Worth||$979,300|
|Median Investment Portfolio||$328,000|
|Regular reader of REALTOR® Magazine||83%|
Sources: 2016 REALTOR® Magazine Member Profile Study, GKI MRI 2015 Readership Study, 2016 Signet AdProbe Survey