Demographics (2017 MRI)

Median Age 56
Female/Male 63% / 37%
Median Household Income $111,400
Obtained Higher Education 93%
Homeowner 82%

Readership

REALTOR® Magazine readers are engaged with the publication. 

75% Read 3 or 4 of every 4 issues
53%  Spend more than a half-hour with a typical issue
65% Visit Realtormag.com and more than 30 minutes per visit
85%  Took action as a result of reading REALTOR® magazine or visiting REALTOR®mag.com
30% Visited an advertiser’s website
2.1 Average readers per copy

Readers look to REALTOR® Magazine as a resource for:

67%  Education/professional development
64% Technology
55% Web Tools
58% Marketing

Trusted Influencers

REALTORS® refer service providers to their clients.

93% Recommend products and services to their clients.

REALTORS® Recommend:

82% Mortgage Lender
82% Home Inspector
66% Home Warranty
68%  Title Co/Insurance
65%  Termite/Insect Inspector
55% Banks/Financial Institution
53% Homeowner’s Insurance
50% Moving Company

Small-Business Owners

REALTORS® make their own buying decisions and spend generously on products and services.

The REALTOR® market of more than 1 million has a collective purchasing power of $7.8 billion.

$1.7 billion Business use of vehicles
$67 million Marketing of services
$708 million Technology products and services
$864 million Business promotion/Marketing
$864 million Administrative
$888 million Professional development 

Technology Adopters

REALTORS® embrace new technologies and marketing strategies that buyers are finding useful in their home search process. REALTORS® tend to find the most value in technology tools that allow them to conduct business quickly and conveniently, and on the go.

Over half (56%) of readers plan to purchase technology products in the next 12 months.
50% plan to purchase software in the next 12 months. 
86% renew or upgrade their cellular phone service at least every two years.

Financially Savvy

Average monthly credit card expenditures are $1,015.6 dollars, 2.1 times more than the American Consumer.

63% personally own a retirement/college savings account, a rate that exceeds the national average by 129%:

• 46% own an IRA, 3.4 times more than GfK MRI Adults

• 33% own a 401(K), 1.8 times more than GfK MRI Adults

Reach More Owners and Managers

Three times a year, REALTOR® Magazine features content directed toward broker/owners. 

Broker Profile

Median Age 55
Attended College 94%
Median Household Income $129,500
Regular reader of REALTOR® Magazine  83%

Sources: 2017 REALTOR® Magazine Member Profile Study, GKI MRI 2017 Readership Study, 2016 Signet AdProbe Survey