With an annual budget of nearly $22 billion collectively, Sheriffs have already set money aside to purchase products and services.

About NSA

Chartered in 1940, the National Sheriffs’ Association is a professional association dedicated to serving the Office of Sheriff and its affiliates through education, training, and information resources.

NSA represents thousands of Sheriffs, deputies and other law enforcement, public safety professionals, and concerned citizens nationwide.

NSA’s many programs and services include:

  • The Nationally Acclaimed Neighborhood Watch Program
  • Triad
  • Certification Programs in Jail Operations, Court Security, and Homeland Security
  • Training in Jail Operations Court Security, and Homeland Security
Apr 16, 2024

Sheriff & Deputy Magazine

Sheriff & Deputy, the NSA’s flagship publication, is the only national magazine entirely dedicated to the Office of Sheriff. Your advertisement in Sheriff & Deputy magazine will reach Sheriffs, their deputies, investigators, and administrative directors; correctional facility administrators; court security professionals; police chiefs; U.S. legislators; and other decision-makers.

Professional title
Sheriff 64%
Deputy 21%
Chief Deputy 8%
Captain 7%
Chief of Police 1%
Years in Industry
Less than 10 10%
11-20 18%
21-35 51%
More than 35 21%

14,000+

Readership

89%

Take Action

of readers reported taking one or more actions during the past year as a result of advertisements in Sheriff & Deputy.

77%

Buying power

of readers specify, recommend, buy, approve or authorize the purchase of products or services.

45 +

MInutes Readers spend with each issue

96%

of members read the print magazine

Apr 16, 2024

Editorial Calendar

DATES AND THEMES SUBJECT TO CHANGE

IssuethemeBonus distributionaD closeart due
Jan/Feb• Community Policing
• 2024 NSA Winter Conference Preview
• Sheriffs’ 2024 Advocacy Agenda Issues
• The First 100 Days of An Elected Sheriff		Winter Conference Oct 24, 2023Nov 6, 2023
Mar/Apr• Recruitment & Retention: Ensuring Coverage Amid Adversity
• Handling Disciplinary Issues Appropriately
• Officer Development Programs: Explorers, Academies
• Border Security: Toward A Consistent Policy to Combat Cartel Activity		Jan 8, 2024Jan 19, 2024
May/June• 2024 NSA Conference Preview: Oklahoma City, July 24-27
• High-Tech Tools for First Responders: Drones, Robots, 5G, Etc.
• Investigating Crimes Against Children & the Elderly
• Searching Mobile Devices and Other Digital Data		Annual Conference March 12, 2024Mar 20, 2024
July/Aug• Meet the 2023-2024 NSA President: Sheriff Kieran Donahue
• How to Recognize Human Trafficking and Help Its Victims
• Training K-9 Cops for Patrol, Detection & Additional Duties		April 26, 2024May 9, 2024
Sept/Oct• 2024 NSA Conference & Exhibition Recap: Sessions & Awards
• 2024 NSA Conference & Exhibition Photo Gallery
• 2024 Conference Sponsors/Exhibitors Thank You		July 1, 2024July 15, 2024
Nov/Dec• Jails: Seeing Success With Deflection & Diversion Strategies
• Jails: Corrections Officer Training & Wellness Strategies
• Jails: Detainee Safety, Physical & Mental Health Care
• Developing New Leaders for Your Office and Jail		Aug 26, 2024Sept 9, 2024
Apr 16, 2024

Sheriff & Deputy Magazine Rates

Position1x3x6x
Two-Page Spread––$6,300
Cover 4$5,400$5,280$5,040
Cover 2 or Cover 3$5,175$5,060$4,835
Full Page$4,500$4,400$4,205
1/2 Page$3,560$3,490$3,350
1/3 Page$3,200$3,140$3,015
Enhanced Listing for Buyers’ Guide Issue$750––

Cover Premiums*

Cover 2: Space rate + add 15%
Cover 3: Space rate + add 10%
Cover 4: Space rate + add 20%
Covers sold only on non-cancelable contract

View the Specs
Apr 16, 2024

Sheriff & Deputy Magazine Specs

PRINT SPECIFICATIONS

PositionWidthLengthINDesign Template
Full Page with Bleed8.5″11.125″Download Now
Two-Page Spread with Bleed16.75″11.125″Download Now
1/2 Vertical4.2745″9.125″Download Now
1/2 Horizontal6.875″5″Download Now
1/3 Square4.5″4.5″Download Now
1/4 Vertical3.375″4.75″Download Now

Trim: 8.25” x 10.875”
Live area: .25” away from trim

Please export your file with bleed and no crop marks.

Apr 16, 2024

Exclusive Sheriff & Deputy
Digital Edition Sponsor

  • Exclusive banner ad in the digital edition announcement e-mail blast and a full-page intro page to the entire digital edition
  • Sent to 7,000 key industry decision makers
  • E-mail Ad Size: 600 x 185
  • Digital Edition Ad File: PDF
  • Digital Edition Intro Page Size: 8.25” x 10.875” (Same size as full page in Sheriff & Deputy magazine)

Rates: $3,500/Issue

View the Digital Edition
Apr 16, 2024

The Annual Sheriffs’ Directory

With a shelf life of one year, NSA’s comprehensive directory is one of the most cost-effective advertising vehicles you will ever choose!

To get the same exposure as an ad in the NSA Annual Sheriffs’ Directory, you would need to spend a year in a Sheriff’s office! Published in early spring, the Directory reaches more than 3,500 sheriffs, deputies, jail administrators, and other law enforcement personnel.

The directory includes contact information for every Sheriff in the United States, the state sheriffs’ associations, and NSA staff.

Listings are arranged alphabetically by state and county as well as by Sheriff’s name.

This useful reference includes:

  • Name
  • Address
  • Phone
  • Fax
  • E-mail

The Directory is updated annually following state elections.

Ad Close: April 8, 2024
Art Due: April 15, 2024

Directory Rates

page sizerate
Cover 2$3,115
Cover 3$3,115
Cover 4$3,400
Two-Page Spread$3,400
Full Page$1,990
1/2 Page$1,250
1/4 Vertical$850
View the Specs

NSA Annual Sheriffs’ Directory – 2024 Electronic File

$1,000 for members | $1,250 for nonmembers

The NSA Annual Sheriffs’ Directory is released each year in April. It reflects the results of the elections and is updated with current information on all the newly elected Sheriffs, has an alphabetical listing of all U.S. Sheriffs by name, state Sheriffs’ association information, a full listing of all NSA committees, and a full list of NSA headquarters staff. Format is Excel and PDF and will be sent via email upon completion of order. This file can be used for a one time digital outreach and one time direct mail outreach only.

NOTE: Every attempt was made to include accurate, updated information in the directory. However, some names and titles, addresses, phone numbers, and emails may have changed during directory production. The NSA is not responsible for any inaccuracies or omissions. If you do see an error, please contact publications@sheriffs.org.

Apr 16, 2024

The Annual Directory Specs

PRINT SPECIFICATIONS

PositionWidthLengthINDesign Template
Full Page with Bleed8.5″11.125″Download Now
Two-Page Spread with Bleed16.75″11.125″Download Now
1/2 Vertical4.2745″9.125″Download Now
1/2 Horizontal6.875″5″Download Now
1/3 Square4.5″4.5″Download Now
1/4 Vertical3.375″4.75″Download Now

Trim: 8.25” x 10.875”
Live area: .25” away from trim

Please export your file with bleed and no crop marks.

Apr 16, 2024

Direct Mailer to NSA Member List

With many in person events on hold, NSA would like to give you the option to reach out directly to NSA members. Purchase a direct mail campaign and have your collateral materials arrive to every office across the country. This is a great way to have personal outreach and be noticed in the New Year. YGS can print items if needed. There is a 1,000 contacts minimum outreach for purchase. Mail list can be customized as needed.

  • Advertiser designs and send YGS print ready artwork or provides collateral to include in mailing.
  • YGS sends to NSA for approval

Contact Natalie for Pricing and Availability.

Apr 16, 2024

Sheriffs.org

Reach key decision-makers and law enforcement executives.

Your ad will be placed on our home page and on the main pages for each section of our website and will rotate with other advertisements. Rates can be negotiated to get more frequent rotation.

Increase your brand awareness and your sales to our audience.

– YEARLY WEB STATS –

208,680

PAGE VIEWS

168,365

UNIQUE VISITORS

placementspecscost per month
Banner240 x 120 pixels with URL$1,250
Premium Homepage
Text Ad		• 35 words including a headline
• Click-through URL
• Image (optional)= 3600×1558 px Please stay away from putting anything substantial (text/images) on the left side of image, as that’s where the text box goes. Please also place any additional graphics (i.e. logos) closer to the middle of your image.		$2,000

Files Size: 20K maximum
Image File Format: JPG, GIF, or animated GIF (no flash files will be accepted)

View Digital Ad Deadlines
Apr 16, 2024

NSA All-Points Bulletin eNewsletter

Monthly

Frequency

Approx. 6.5k

circulation

37%

Open rate

Rates and Specs

PlacementSpecsCost per MonthCost Per year
Content Ad• 50 words with URL
• Logo		$1,600$15,000
Display Ad• 600 x 110 with URL$1,600$15,000
Video SponsorshipProvide ad destination link. (YouTube link is preferred)
Image to show as initial thumbnail – 650 x 366 pixels
An alternative text description for the image, to be used in the text-only version of the email.		$2,500
View Digital Ad Deadlines
Apr 16, 2024

Sponsored eNewsletter

Weekly

Frequency

Approx. 6.5k

Circulation

34%

Open rate

Sponsoring company provides HTML coded eNewsletter content to be distributed to NSA’s member-based mailing list.

Frequency: Only 1 available per week
Cost: $2,500/per Eblast

View Digital Ad Deadlines

Material Requirements for the Sponsored eNewsletter:

  • Advertiser needs to provide a fully designed, ready-to-send HTML email in a txt file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • All images and fonts need to be linked to the appropriate files hosted on the advertiser’s server (no local files)
  • All hyperlinks need to be embedded
  • 650 px wide (recommended)
  • Footer to include Company Name, Valid Postal Address, Email Address
  • Avoid a single image as the eblast
  • Text file of the email
  • Subject line for email (40 characters recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)

Deadlines & Proofing:

  • Materials are due on Monday, two weeks before the scheduled distribution date.
  • Materials that do not meet stated advertising specifications will be rejected.
  • All content is subject to review and approval by NSA.
  • Necessary alterations are the responsibility and at the expense of the advertiser.
  • A proof from the email system will be sent to the advertiser for approval.
  • Any delay in the submission of materials or approvals by the advertiser may impact the distribution date.
Apr 16, 2024

Lunch and Learn Sponsorship

Sign up today to host a Lunch and Learn pre-recorded webinar!

This product provides great opportunities to reach an audience of 7,000+ NSA members and industry professional through a 30 – 60 minute educational video and advertorial sent directly to their inbox. Promoted on NSA’s social media reach an additional 128,000+ Facebook and 38,000+ Twitter followers each month.

Sponsorship includes:

Promotion of sponsorship in NSA enewsletters

Promotion of sponsorship on NSA social media

Exclusive Sponsorship of Lunch and Learn eblast with educational video and advertorial included

List of opens provided to sponsor after the send that includes names and companies.

Video archived on NSA’s YouTube Channel


Cost: $3,000

Material Requirements for the Sponsored eNewsletter:

Complete this form by the deadline and let us handle the rest!

*limit one per month

View Digital Ad Deadlines
Apr 16, 2024

Social Media

Reach more than 38,000 Twitter, 128,000 Facebook and 26,157 LinkedIn followers.*

$3,000 for one post on each social media channel.

Sponsoring company provides imagery, text, and link when applicable.

*Posts are not boosted or promoted with additional funds from NSA.

Rates and Specs

PlacementFeed and image dimensions and guidelinesFeed ad Character Limits
Facebook• Recommended specs: 1,200 x 900 pixels.
• News Feed image ratio: 4:3.
• Recommended formats: JPG and PNG		• Text: 50-75 words per post
• Call to action with URL
Twitter• Recommended specs: 1,200 x 675 pixels
• Maximum file size: 5 MB for photos and 3 MB for animated GIFs.		• Text: 100 characters (with spaces) recommended; 280 characters max
• Call to action with URL
LinkedIn• Size Limit: 5 MB
• Specs: at least 552 (width) x 276 (height) px
• Image ratio: 3:1 to 2:3		• Text: 100 characters (with spaces) recommended; 140 max
• Call to action with URL
View Digital Ad Deadlines
Apr 16, 2024

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on NSA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • Click-through URL
  • 320×50
  • 300×50
  • 728×90
Retargeting FAQs
Digital Ad Deadlines

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 

There is a minimum of 40,000 impressions/month.

Apr 16, 2024

NSA Conference Eblast

Be front and center of the Winter and Annual conference email updates that NSA sends weekly to their members leading up to the conferences.

Advertising opportunities are available for both the 2024 Winter and 2024 Annual Conference. Only one advertiser per email blast.

Frequency: Weekly (up to 12 weeks before the conference)

Average Send: 7,500 recipients

Rates and Specs

Placementspecsrate per eblast
Display Ad• 600 x 110 px with URL$1,600
Content Ad• 50 words with URL
• Business logo		$2,000
View Digital Ad Deadlines
Apr 16, 2024

NSA Corporate Partnerships

As a valued NSA Corporate Partner, we are looking for ways that you can expand your company’s exposure to NSA members. The offerings below extend your reach into both NSA print and digital media products. Please note that this offer is only good for remaining advertising opportunities in 2024.

MEDIA PRODUCTPACKAGE 1PACKAGE 2PACKAGE 3
Sheriff & Deputy Magazine3 Full Page Ads1 Full Page Ad1 Full Page Ad
Social Media Posts (Either Facebook or Twitter)311
Banner Ad on Sheriffs.org211
Display Ads on All-Points Bulletin eNewsletter21
Custom Content Sponsored eNewsletter111
Total CostValue: $13,100
Corporate Partner
Rate: $12,100		Value: $6,500
Corporate Partner:
Rate: $5,100		Value: $5,500
Corporate Partner
Rate: $4,300
Apr 16, 2024

Digital Ad Deadlines

2024 Digital Ad Deadlines

Month ad is
running in		Art deadline
January12/12
February1/12
March2/15
April3/15
May4/12
June5/15
July6/14
August7/12
September8/15
October9/13
November10/15
December11/15

2025 Digital ad deadlines

Month ad is
running in		Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: sendmyad@theygsgroup.com
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Apr 16, 2024

Contact your NSA account
executive for more information

Natalie Matter Bellis

Account Executive
717.580.8184
natalie.matterbellis@theygsgroup.com

Schedule a Meeting

Apr 16, 2024

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Sheriffs’ Association (NSA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30-days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are noncancellable.

Apr 16, 2024

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

For digital submission please email sendmyad@theygsgroup.com or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to sendmyad@theygsgroup.com.

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Apr 16, 2024