SAF is the only national trade association that represents all segments of the U.S. floral industry

The Society of American Florists is the national trade association representing thousands of floral industry professionals. SAF offers a variety of options to help you reach key buyers. A multi-platform approach maximizes your reach, and our team works with you to customize your promotional strategy within your budget. SAF members are:

• Retail Florists
• Event Florists
• Floral Designers
• Growers
• Wholesalers
• Importers
• Suppliers
• Researchers
• Manufacturers
• Educators and Students