2020 MEDIA KIT AND RATE CARD

With a circulation of more than 12,000, HIV Specialist goes directly to frontline HIV care providers, pharmacists, policymakers, industry leaders, medical students, educators, and researchers.

 

HIV Specialist

HIV Specialist is a quarterly practice management magazine that addresses the unique issues facing frontline HIV care providers in the United States.

The publisher of HIV Specialist, the American Academy of HIV Medicine (AAHIVM), ie the nation’s leading independent organization of healthcare professionals dedicated to providing excellence in HIV care and prevention. The AAHIVM membership of practitioners and credentialed providers manage the health of the majority of people with and at risk for HIV in the United States.

The magazine’s editorial focus provides readers with credible and useful information to help them care for HIV patients across the nation. Each issue covers a specific theme that is top-of-mind for HIV providers in the many settings they serve, with helpful and actionable information for physicians, physician assistants, nurse practitioners, and HIV pharmacists alike. 

Issues include topical columns, On the Frontlines, At the Forefront, In the Literature, In the News, and Best Practices—all written by and about HIV providers and researchers. Included in our practice management approach are reports on the latest research, often authored by the researchers who have done the studies on which we are reporting.

In addition, editorial content is recommended and reviewed by members of our Editorial Advisory Group, composed of physicians, physician assistants, nurse practitioners, and HIV pharmacists.

Audience Profile

HIV Specialist reaches all AAHIVM Members and credentialed HIV Specialists™, HIV Experts™, and HIV Pharmacists™ on a quarterly basis. With a circulation of more than 12,000, HIV Specialist goes directly to health care providers, pharmacists, policymakers, industry leaders, medical students, educators, and researchers. The magazine is also distributed to the HIV advocacy community, health departments, and medical schools across the country.

Readership is composed of several provider types: physicians specializing in infectious disease, internal medicine, and family practice, as well as nurse practitioners, physician assistants, and pharmacists. 

In addition to prescribing medications and providing quality care to those living with or at risk for HIV/AIDS, these health care professionals are also responsible for recommending, specifying, approving, and purchasing products and services for their facilities.

 

 

 

Editorial Calendar

Issue
Issue Focus
Ad Close
Art Due

March 2020

Cost of Care

Research and development has provided a variety of new HIV treatment and prevention drugs; but is cost a barrier to accessing the latest pharmacological advances? This issue will look at the real cost of keeping a patient virally suppressed or HIV-negative, which goes far beyond just the medications.

Feb. 14, 2020 Feb. 21, 2020

June 2020

COVID-19 and HIV

COVID-19 is the most dangerous public health crisis we've faced in modern times. It has changed the way we live our lives and how HIV care providers manage the care of people living with HIV. This issue will provide a clinical research update, explore tele-health and tele-PrEP, look at prescribing challenges and provide much needed resources.

May 8, 2020 May 15, 2020

September 2020

Health Disparities

Data was released this year showing communities of color were disproportionately affected by COVID-19. However, was there an underlying health crisis in our country prior to the coronavirus? Many experts say yes. This issue will explore the health disparities facing millions of Americans living with HIV each year.

Aug. 14, 2020 Aug. 21, 2020

December 2020

Missed Opportunities

Every day, there are missed opportunities to test for HIV or HCV, prescribe PrEP to an at-risk patient, or help a person living with HIV access care. This issue will explore ways to close the gap on opportunities that fall through the cracks.

Nov. 13, 2020 Nov. 18, 2020

 

 

 

 

 

 

 

Rates

Size
1x
2x
3x
4x

Full Page

$6,640

$6,175

$5,645

$5,315

Spread

$10,626

$9,884

$9,033

$8,504

Half Page

$3,985

$3,705

$3,385

$3,195

 

Premium Position

Size
1x
2x
3x
4x

Cover 4

$8,635

$8,030

$7,335

$6,910

Cover 3

$7,970

$7,410

$6,775

$6,375

Cover 2

$8,305

$7,725

$7,060

$6,640

Table of Contents

$7,635

$7,100

$6,590

$6,115

 

Black and White Product Information Pages

Pharmaceutical Companies Only

Size
1x
2x
3x
4x

Full Page

$5,740

$5,340

$4,880

$4,485

Spread

$9,175

$8,535

$7,805

$7,345

 

Ad Sizes

Placement
Size

2-Page Spread

Bleed: 17" x 11.125"

Full Page

Bleed: 8.625" x 11.125"
Trim: 8.375" x 10.875"

Full Page, No Bleed

7" x 10"

Half Page

Horizontal: 7" x 4.75"
Vertical: 3.625" x 10" 

 

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. AAHIVM is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701