2021 MEDIA KIT AND RATE CARD

With a circulation of more than 12,000, HIV Specialist goes directly to frontline HIV care providers, pharmacists, policymakers, industry leaders, medical students, educators, and researchers.

 

HIV Specialist

HIV Specialist is a quarterly practice management magazine that addresses the unique issues facing frontline HIV care providers in the United States.

The publisher of HIV Specialist, the American Academy of HIV Medicine (AAHIVM), ie the nation’s leading independent organization of healthcare professionals dedicated to providing excellence in HIV care and prevention. The AAHIVM membership of practitioners and credentialed providers manage the health of the majority of people with and at risk for HIV in the United States.

The magazine’s editorial focus provides readers with credible and useful information to help them care for HIV patients across the nation. Each issue covers a specific theme that is top-of-mind for HIV providers in the many settings they serve, with helpful and actionable information for physicians, physician assistants, nurse practitioners, and HIV pharmacists alike. 

Issues include topical columns, On the Frontlines, At the Forefront, In the Literature, In the News, and Best Practices—all written by and about HIV providers and researchers. Included in our practice management approach are reports on the latest research, often authored by the researchers who have done the studies on which we are reporting.

In addition, editorial content is recommended and reviewed by members of our Editorial Advisory Group, composed of physicians, physician assistants, nurse practitioners, and HIV pharmacists.

Audience Profile

HIV Specialist reaches all AAHIVM Members and credentialed HIV Specialists™, HIV Experts™, and HIV Pharmacists™ on a quarterly basis. With a circulation of more than 12,000, HIV Specialist goes directly to health care providers, pharmacists, policymakers, industry leaders, medical students, educators, and researchers. The magazine is also distributed to the HIV advocacy community, health departments, and medical schools across the country.

Readership is composed of several provider types: physicians specializing in infectious disease, internal medicine, and family practice, as well as nurse practitioners, physician assistants, and pharmacists. 

In addition to prescribing medications and providing quality care to those living with or at risk for HIV/AIDS, these health care professionals are also responsible for recommending, specifying, approving, and purchasing products and services for their facilities.

 

 

 

Editorial Calendar

Issue
Issue Focus
Ad Close
Art Due

March 2021

Telemedicine and Telehealth

The COVID-19 pandemic changed the way HIV care providers practice medicine and clinical care. What elements of telehealth will remain after the pandemic is over? This issue will explore best practices that emerged from COVID-19 and how we can better prepare for the future.

Feb. 1, 2021 Feb. 8, 2021

June 2021

State of the HIV Union

With a new Administration in place, this issue will look at the state of HIV both in this country and around the world.  We will provide an update on the domestic Ending the HIV Epidemic plan and will highlight Academy members across the globe and compare strategies for combating HIV.

Apr. 23, 2021 Apr. 30, 2021

September 2021

HIV in the Latinx Community

COVID-19 provided a spotlight on the health disparities that exist within our country.  Notably, the Latinx community faces unique challenges in preventing and treating HIV. The issue will explore those challenges and offer solutions for moving forward.

July 30, 2021 Aug. 6, 2021

December 2021

Missed Opportunities

Every day, there are missed opportunities to test for HIV or HCV, prescribe PrEP to an at-risk patient, or help a person living with HIV access care. This issue will explore ways to close the gap on opportunities that fall through the cracks.

Oct. 28, 2021 Nov. 18, 2021

 

 

 

 

 

 

 

Rates

Size
1x
2x
3x
4x

Full Page

$6,640

$6,175

$5,645

$5,315

Spread

$10,626

$9,884

$9,033

$8,504

Half Page

$3,985

$3,705

$3,385

$3,195

 

Premium Position

Size
1x
2x
3x
4x

Cover 4

$8,635

$8,030

$7,335

$6,910

Cover 3

$7,970

$7,410

$6,775

$6,375

Cover 2

$8,305

$7,725

$7,060

$6,640

Table of Contents

$7,635

$7,100

$6,590

$6,115

 

Black and White Product Information Pages

Pharmaceutical Companies Only

Size
1x
2x
3x
4x

Full Page

$5,740

$5,340

$4,880

$4,485

Spread

$9,175

$8,535

$7,805

$7,345

 

Ad Sizes

Placement
Size

2-Page Spread

Bleed: 17" x 11.125"

Full Page

Bleed: 8.625" x 11.125"
Trim: 8.375" x 10.875"

Full Page, No Bleed

7" x 10"

Half Page

Horizontal: 7" x 4.75"
Vertical: 3.625" x 10" 

 

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. AAHIVM is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701