Demographics*
| ABA Membership Breakdown | |
| Tour and Motorcoach Operators and Planners | 34% |
| Travel Industry Representatives | 61% |
| Products and Services | 5% |
| Audiences ABA Operators Serve | |
| Student Groups/Young Adults | 87% |
| 46- to 49-year-olds | 94% |
| Mature Adults | 93% |
| Motorcoach Operators with Buying Power | |
| Own 0–10 Coaches | 53% |
| Own 11–20 Coaches | 24% |
| Own 21–30 Coaches | 9% |
| Own 31–50 Coaches | 7% |
| Own 51–100+ Coaches | 7% |
| Group Tour Operators - Who Are Decision-Makers | |
| Owner/CEO/President/Vice President | 55% |
| Sales/Charter and Tour Staff | 23% |
| Operations and Security Staff | 18% |
| Other Staff | 4% |
* ABA Member Profiles (reported 2018)
Where ABA Members Conduct Business*
