The American Bus Association represents two-thirds of all coaches on the road
in North America and has the largest group of motorcoach decision-makers.

Demographics*

ABA Membership Breakdown 
Tour and Motorcoach Operators and Planners 38%
Travel Industry Representatives 57%
Products and Services 5%
Audiences ABA Operators Serve 
Student Groups/Young Adults 38%
46- to 49-year-olds 92%
Mature Adults 9%
Motorcoach Operators with Buying Power 
Own 1–10 Coaches 78%
Own 11–20 Coaches 8%
Own 21–30 Coaches 5%
Own 31–50 Coaches 3%
Own 51–100+ Coaches 6%
Group Tour Operators - Who Are Decision-Makers 
Owner/CEO/President/Vice President 57%
Sales/Charter and Tour Staff 20%
Operations and Security Staff 16%
Other Staff 7%

* ABA Member Profiles (reported 2019)

Where ABA Members Conduct Business*