The Official Travel Publication of the ABA

Advertising in ABA’s premier travel publication—available in both print and digital formats—offers highly visible exposure. Produced 6x annually, Destinations includes state and region-specific coverage and special industry guides in every issue.

ABA Media Influences 12,500 Operators and Group Tour Decision Makers*

  • 91% of readers prefer to receive ABA publications in print and electronic formats; Destinations advertisers are automatically included in ABA’s digital edition that is hosted on all year long
  • More than 75% of owner/operators view ABA as a high-value, trusted sources of information relevant to their business
  • 65% of readers have taken action in the prior 12 months as a result of reading ABA communications

* ABA Communications Effectiveness Study 2016 - Readex Research






Issue Focus

January/February 2020

Cover: Bus Leaders in the Industry Who are Making a Difference and Serving as Mentors
Feature: The Most Beautiful, No-Admission-Charge Gardens of the Pacific Northwest
Travel Resource: Marketplace Host City 2020: Omaha; Marketplace Host City 2021: Baltimore
Guides: Equipment and Services

Bonus Distribution at ABA Marketplace

Ad Close: 11/15/19

Art Due: 11/22/19

March/April 2020

Cover: Zootopia: ABA Member Zoos and Aquariums
Feature: Resources for Operators (and Drivers)
Travel Resource: The West: AK, CA, HI, NV, OR, WA; South: AL, AR, LA, MS
Guides: Shopping and Dining

Ad Close: 1/17/20

Art Due: 1/24/20

May/June 2020

Cover Feature: Marketplace 2021: Baltimore
Secondary Feature: Environmental Initiatives in Travel and Tourism
Travel Resource: Southwest: AZ, NM, OK, TX; New England: CT, NH, ME, MA, RI, VT; Western Canada: AB, BC, NWT, NU
Guides: Lodging

Bonus Distribution: Online Only 

Ad Close: 3/18/20

Art Due: 3/25/20

July/August 2020

Special Issue: Back to Business
Best practices from industry thought leaders
Guides: TBD

* In light of the evolving COVID-19 situation, content is subject to change.

Ad Close: 6/11/20

Art Due: 6/18/20

September/October 2020

Cover Feature: Virtual Tours: the Wave of the Future
Secondary Feature: Building Relationships with Your Congressional Leaders Before a Crisis
Travel Resource: East Central: KY, TN, VA, WV; Rockies: CO, ID, MT, UT, WY; Central Canada: SK, MB, ON, QC

Ad Close: 7/17/20

Art Due: 7/24/20

November/December 2020

Cover Feature: 2020's Best of the Best
Secondary Feature: Education Sessions for Marketplace 2021
Travel Resource: Mid-Atlantic: DE, MD, NJ, NY, PA, DC; Heartland: IA, KS, MO, NE, ND, SD; Eastern Canada: NB, NL, NS, PEI 
Guides: Receptive Operators

Ad Close: 9/18/20

Art Due: 9/25/20

Deadlines subject to change


Net Rates

2-Page Spread




Full Page




2/3 Page




1/2 Page




1/3 Page




1/4 Page*




1/6 Page




Covers 2, 3, or 4




Opposite TOC

$4,700 $4,460 $4,230

*Offered in Sept/Oct Best of Best section only.



2-Page Spread

Trim: 17" x 10.875"
Bleed: 17.25" x 11.125"

Full Page

Trim: 8.5" x 10.875"
Bleed: 8.75" x 11.125"

2/3 Page

Vertical: 4.875" x 10"

1/2 Page

Horizontal: 7.5" x 4.875"

1/3 Page

Vertical: 2.375" x 10"
Square: 4.875" x 4.875"

1/4 Page*

Vertical: 3.5" x 4.875"

1/6 Page

Vertical: 2.375" x 4.875"

*Offered in Sept/Oct Best of Best section only.


Rates Guide Section

Net Rates

1/3 Page


Square: 4.875" x 4.875"

1/4 Page


Vertical: 3.5" x 4.875"

1/6 Page


Vertical: 2.375" x 4.875"




  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. ABA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.



The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Best of the Best


Destinations - November/December issue

Best of the Best honors outstanding travel industry members who go above and beyond for the group tour industry. Categories include Adventure, Culture, Entertainment, Festivals & Events, Food & Beverage, Lodging, and Shopping.

Winners will be showcased in the November/December issue of Destinations and will receive exposure throughout the year in Motorcoach Marketer and at ABA’s Annual Meeting & Marketplace!

Winners should consult with your sales representative for package options to ensure year-round promotion of your Best of the Best award.