The Official Travel Publication of the ABA

Advertising in ABA’s premier travel publication—available in both print and digital formats—offers highly visible exposure. Produced 6x annually, Destinations includes state and region-specific coverage and special industry guides in every issue.

ABA Media Influences 12,500 Operators and Group Tour Decision Makers*

  • 91% of readers prefer to receive ABA publications in print and electronic formats; Destinations advertisers are automatically included in ABA’s digital edition that is hosted on buses.org all year long
  • More than 75% of owner/operators view ABA as a high-value, trusted sources of information relevant to their business
  • 65% of readers have taken action in the prior 12 months as a result of reading ABA communications

* ABA Communications Effectiveness Study 2016 - Readex Research

 

 

 

 

 

Issue
Issue Focus
Deadlines

March/April 2022

Cover: Standing the Test of Time: 7 architectural gems that will renew your spirit- Architectural gems that celebrate the human spirit.
Travel Resource: The West: Spring has sprung 

Ad Close: 2/9/22

Art Due: 2/22/22

May/June 2022

Cover: Marketplace 2023 Coverage: Detroit, Michigan- Visit Detroit will highlight what Marketplace attendees can expect for Jan 2023 Marketplace.
Travel Resource: Northeast: Views and valleys

Ad Close: 4/11/22

Art Due: 4/22/22

July/August 2022

Cover: Technology
Travel Resource: Midwest: Culture and zen

Ad Close: 6/8/22

Art Due: 6/21/22

September/October 2022

Cover: Take Flight: Why you should jump onboard the brewery craze- ABA member breweries and tour operators who run successful brewery tours.
Travel Resource: The South: Soak up the sun

Ad Close: 8/9/22

Art Due: 8/22/22

November/December 2022

Cover: Best of the Best
Travel Resource: Canada: Wild, wonderful, winter

Ad Close: 10/10/22

Art Due: 10/21/22
January/February 2023

Cover: Coming Soon
Travel Resource: Coming Soon

Bonus Distribution: Marketplace 2023, Detroit

Ad Close: Coming Soon

Art Due: Coming Soon

Deadlines subject to change

RATES

Net Rates
1x
3x
6x

2-Page Spread

$6,760

$6,420

$6,085

Full Page

$4,270

$4,060

$3,845

2/3 Page

$3,760

$3,575

$3,385

1/2 Page

$2,470

$2,350

$2,225

1/3 Page

$2,125

$2,020

$1,915

1/4 Page*

$1,695

 

 

1/6 Page

$1,445

$1,375

$1,300

Covers 2, 3, or 4

$5,125

$4,870

$4,615

Opposite TOC

 $4,700 $4,460 $4,230

*Offered in Nov/Dec Best of Best section only.

AD SPECIFICATIONS

Placement
Size

2-Page Spread

Trim: 17" x 10.875"
Bleed: 17.25" x 11.125"

Full Page

Trim: 8.5" x 10.875"
Bleed: 8.75" x 11.125"

2/3 Page

Vertical: 4.875" x 10"

1/2 Page

Horizontal: 7.5" x 4.875"

1/3 Page

Vertical: 2.375" x 10"
Square: 4.875" x 4.875"

1/4 Page*

Vertical: 3.5" x 4.875"

1/6 Page

Vertical: 2.375" x 4.875"

*Offered in Nov/Dec Best of Best section only.

GUIDE SECTION RATES & SPECS

Rates Guide Section

Net Rates
1x
Specifications

1/3 Page

$1,595

Square: 4.875" x 4.875"

1/4 Page

$1,340

Vertical: 3.5" x 4.875"

1/6 Page

$1,085

Vertical: 2.375" x 4.875"

 

Advertorial Specs

WITH IMAGE - Deliverables Required:
 
  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy – 375 words max
  • Image – 7.25” wide x 3.625” tall; 300 dpi jpg
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address

 

WITHOUT IMAGE - Deliverables Required:

  • Headline – 6 words max
  • Sub-head – 15 words max
  • Body copy – 750 words max
  • Logo – 300 dpi, eps preferred or high resolution jpg
  • Company info – contact name, phone number, email, address

 

 

 

GENERAL REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/4" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. ABA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

 

 

 

PRODUCTION CONTACT

sendmyad@theygsgroup.com
The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717-505-9701