Advertising in ABA’s premier travel publication—available in both print and digital formats—offers highly visible exposure. Produced 6x annually, Destinations includes state and region-specific coverage and special industry guides in every issue.
* ABA Communications Effectiveness Study 2016 - Readex Research
Issue |
Issue Focus |
Deadlines |
January/February 2021 |
Cover: ABA members share how group tourism has changed and reopening tips. Preparation for Baltimore's Marketplace. |
Ad Close: 12/10/20 Art Due: 12/17/20 |
March/April 2021 |
Cover: Mystery Tours and booking schedule changes |
Ad Close: 2/16/21 Art Due: 2/23/21 |
May/June 2021 |
Cover: ABA members share lessons learned during the pandemic including unconventional education tours |
Ad Close: 4/13/21 Art Due: 4/20/21 |
July/August 2021 |
Cover: Marketplace 2022 Coverage: Grapevine, Texas |
Ad Close: 6/3/21 Art Due: 6/10/21 |
September/October 2021 |
Cover: Route 66 (itinerary of members along Rt. 66) |
Ad Close: 8/13/21 Art Due: 8/20/21 |
November/December 2021 |
Cover: Best of the Best |
Ad Close: 10/12/21 Art Due: 10/19/21 |
Deadlines subject to change
Net Rates |
1x |
3x |
6x |
2-Page Spread |
$6,760 |
$6,420 |
$6,085 |
Full Page |
$4,270 |
$4,060 |
$3,845 |
2/3 Page |
$3,760 |
$3,575 |
$3,385 |
1/2 Page |
$2,470 |
$2,350 |
$2,225 |
1/3 Page |
$2,125 |
$2,020 |
$1,915 |
1/4 Page* |
$1,695 |
|
|
1/6 Page |
$1,445 |
$1,375 |
$1,300 |
Covers 2, 3, or 4 |
$5,125 |
$4,870 |
$4,615 |
Opposite TOC |
$4,700 | $4,460 | $4,230 |
*Offered in Sept/Oct Best of Best section only.
Placement |
Size |
2-Page Spread |
Trim: 17" x 10.875" |
Full Page |
Trim: 8.5" x 10.875" |
2/3 Page |
Vertical: 4.875" x 10" |
1/2 Page |
Horizontal: 7.5" x 4.875" |
1/3 Page |
Vertical: 2.375" x 10" |
1/4 Page* |
Vertical: 3.5" x 4.875" |
1/6 Page |
Vertical: 2.375" x 4.875" |
*Offered in Sept/Oct Best of Best section only.
Rates Guide Section
Net Rates |
1x |
Specifications |
1/3 Page |
$1,595 |
Square: 4.875" x 4.875" |
1/4 Page |
$1,340 |
Vertical: 3.5" x 4.875" |
1/6 Page |
$1,085 |
Vertical: 2.375" x 4.875" |
The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701