Why advertise with us?

Editorial Calendar

Deadlines subject to change

Destinations Specs

AD SPECIFICATIONS

Placement	Size	Indesign Templates
2-Page Spread	Trim: 17″ x 10.875″ Bleed: 17.25″ x 11.125″	Download Now
Full Page	Trim: 8.5″ x 10.875″ Bleed: 8.75″ x 11.125″	Download Now
2/3 Page	Vertical: 4.875″ x 10″	Download Now
1/2 Page	Horizontal: 7.5″ x 4.875″	Download Now
1/3 Page	Vertical: 2.375″ x 10″ Square: 4.875″ x 4.875″	Download Now Download Now
1/4 Page*	Vertical: 3.5″ x 4.875″	Download Now
1/6 Page	Vertical: 2.375″ x 4.875″	Download Now

*Offered in Nov/Dec Best of Best section only.

Advertorial Specs

GUIDE SECTION SPECS

Placement	Size	Indesign Template
1/3 Page	Square: 4.875″ x 4.875″	Download Now
1/4 Page	Vertical: 3.5″ x 4.875″	Download Now
1/6 Page	Vertical: 2.375″ x 4.875″	Download Now

Advertorials

Full Page Advertorial:

• Headline – 6 words max
• Sub-head – 15 words max
• Body copy – 220 words max
• Logo – 300 dpi, eps preferred or high resolution jpg
• Company info – contact name, phone number, email, address
• Half Page Ad – Horizontal: 7.5″ x 4.875″

Advertorial Spread:

• Headline – 6 words max
• Sub-head – 15 words max
• Body copy – 470 words max
• Logo – 300 dpi, eps preferred or high resolution jpg
• Company info – contact name, phone number, email, address
• Full Page Ad – Trim: 8.5” x 10.875 Bleed: 8.75″ x 11.125″

 

Multi-Media Packages

ABA offers complete packages to ensure you gain visibility in not only Destinations magazine but also ABA’s digital products. These packages offer the best of print and digital advertising to help you maximize your efforts. We can also help you create a custom package to suit your specific advertising needs and budget. 

*if inventory permits

Retargeting

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on ABA’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Rates

	RATE	IMpressions
Display	$40 CPM	Minimum of 50k*
Video	$75 CPM	Minimum of 50k*

*All orders are required to have a minimum of 50k impressions per month.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

• 300×250
• 300×600
• 160×600
• Click-through URL

• 320×50
• 468×60
• 728×90

Required Video Ad Assets:

Aspect Ratio: 16:9

Recommended Size: 1920×1080

Bitrate: >=2500 kbps

Lower quality than 2500 kbps supported but not advised due to limited demand 

Recommended Ad Formats:

• JPG or PNG (Static Image) 
• GIF (Animated – Max. 15 seconds of looping) 

Retargeting FAQs

Digital Ad Deadlines

Social Media – Timeline Posts

Reach ABA’s followers with photo or video social media posts on ABA’s social accounts timelines.

Your ad will be placed on ABA’s Facebook, Instagram, and LinkedIn pages one time in the week secured.

Rate: $600 (includes one ad across all three channels)

10,200

FACEBOOK Followers

1,800

Instagram followers

4,300

LinkedIn Followers

Price	Platforms Included	Send Frequency
$600 (weekly) 2 available per week	1 ad across all platforms: • Facebook • Instagram • LinkedIn	Sends on Tuesday or Thursday

View the Specs

Social Media Specs

Rates & Specs

File Format – GIF or JPG | Max File Size – 40k

Ad materials may be changed once per month only at the same size and specification contracted for the 3-month period. Ad materials for buses.org and text for daily Bus Bulletin are due the 20th of the month prior to the month in which ad/promotion is running.

Business Buzz 

The Business Buzz is ABA’s Marketplace flagship enewsletter and features the latest news for attendees. It is distributed to ABA entire database of members, past Marketplace attendees, Motorcoach Operators, Tour Operators, Travel and Suppliers.

Produced on a monthly basis in the months leading up to Marketplace, it is sent the second Wednesday of the month. One month from the event it is sent weekly and during Marketplace, it is the daily official newsletter for the event. 

18,000+

Distribution

52%

Avg. open rate

Business Buzz Ad Placements

Placement	Specs	1 Month
Ad Package 1:  One display ad in Business Buzz One featured company listing in Business Buzz One video ad in Business Buzz One placement in the media wall at the conference	728×90 (banner ad) 175 x 125 (image or logo) 5-word headline 50-word company description Link to your website Link to advertiser hosted video Powerpoint Slide with company information Video URL hosted on YouTube or a Vimeo with screen shot to be placed in Business Buzz. Title (15 words max.) and caption for video (20 words max.)	$5,500
Ad Package 2:  One banner ad in Business Buzz One featured company listing in Business Buzz	728×90 (banner ad) 175 x 125 (image or logo) 5-word headline 50-word company description Link to your website	$4,000
Banner Ad	728×90 Can be a gif.  try to keep it under 5MB	$2,000
Featured Company in Business Buzz	175 x 125 (image or logo) 5-word headline 50-word company description Link to your website	$1,350
Video Ad	Video URL hosted on YouTube or a Vimeo with screen shot to be placed in Business Buzz. Title (15 words max.) and caption for video (20 words max.)	$500
Marketplace Photowall Placement – Available at Marketplace 2024	Logo placement on photowall Marketplace in January 2024.	$500

Digital Ad Deadlines

2024 Digital Ad Deadlines

2025 Digital ad deadlines

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

• Send digital ad materials to: sendmyad@theygsgroup.com
• When emailing us your materials, please include the client acronym in your subject line.
• All advertisers are subject to review and publisher’s advertising policies.
• Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Contact your ABA account executive today!

Marshall Boomer
Account Executive
(Southeast, Midwest, West and Canada)

717.430.2223

Schedule a Meeting

Zack Buchanan
Account Executive
(Northeast and Mid-Atlantic)

717.430.2291

Schedule a Meeting

PAYMENT TERMS AND CONDITIONS

Payment for all space, production, and position charges are due 30 days from invoice date; a 1.5% per month finance charge will be assessed on all payments received after that time. In addition, Customer will reimburse Publisher’s costs of collection, including attorneys’ fees, for overdue amounts. Customers more than 60 days in arrears on any Publisher invoice must pay all outstanding invoices or, at Publisher’s discretion, submit payment with copy before any current or future insertions will be accepted or run. Notwithstanding any provision in an Order or other agreement to the contrary, if Customer is an agency, both agency and principal advertiser are jointly and severally liable for all payments due hereunder. If Customer is an agency, Publisher reserves the right to notify principal advertisers regarding any overdue and unpaid invoices.

COMMISSIONS, SHORT RATES, REBATES, AND FREQUENCY DISCOUNTS

If Customer is a recognized agency, a discount of 15% of gross billings is allowed on space, color, and position, provided payment is remitted within 60 days of invoice date. After 60 days, no discount shall apply to any invoice, and the gross amount (including finance charges) shall be due and payable immediately. Customer will be short-rated if, within a 12-month period from the date of the first insertion, Customer does not use the amount of media upon which billings have been based. Short rates will be based upon actual usage and published rates. Rate adjustments, if any, may be made by Publisher at its sole discretion. Rebates will be earned, and applied to billings, when, in a 12-month period following the first insertion, Customer runs sufficient space/media to qualify for the lower rate. If there is a shortfall in impressions delivered online by Publisher, such shortfall can be made up, at Customer’s option, in the period following the campaign. If there is less than a 10% discrepancy between Publisher and third-party ad server counts, then the campaign will be considered to have been delivered in full. Media billed at quoted rate will earn maximum discount based upon Customer’s annual total spend in print, eMedia, event sponsorship, and additional products as outlined at time of contract.

CANCELLATIONS AND REVISIONS

Except for permitted cancellations with timely notice, Customer is fully responsible for all media purchased pursuant to this Agreement.

Print: Covers, preferred, and special positions are non-cancelable. For all other positions, Orders may be cancelled without penalty by Customer only upon written notice received by Publisher prior to the issue advertising close date. If Customer gives notice after the issue advertising close date, then (i) cancellation is not permitted if materials have been received by Publisher, or (ii) if materials have not been received by Publisher, then cancellation is permitted subject to Publisher approval and Customer’s payment of a $2,000 net cancellation fee. Rate adjustments resulting from permitted cancellations, if any, will be made upon confirmation of the change in media spend. Customer is not entitled to review or revise advertisements that are received by Publisher’s production department after the issue advertising close date. If new materials or material instructions are not received by the production department by the published materials deadlines, Publisher will repeat the most recent ad materials.

Online: Online space requests are not guaranteed. Firm dates and inventory assignments are based on availability at the time the order is processed by the Publisher. Final inventory assignments are available upon request. If requested online inventory is not available, the Publisher will use good faith efforts to provide reasonable alternatives, subject to the termination rights set forth in this agreement. If Publisher does not receive online advertising materials in proper format five business days prior to campaign start date set forth on the Order, Publisher shall have the right, but not the obligation, without relieving customer of payment obligations under this Agreement, to replace Customer’s material with either (1) an ad council PSA or (2) repeat the most recent ad materials, which replacement shall be made five business days after the date the Customer’s creative is received in proper format by Publisher (rich media ads can take longer). At any time prior to the serving of the first impression of the online campaign, Customer may cancel effective 30 days after Publisher’s receipt of written notice, without penalty. For clarity and by way of example, if Customer cancels the campaign 15 days prior to the serving of the first impression, Customer will be responsible for the first 15 days of the campaign. Upon the serving of the first impression of the campaign, Customer may cancel the campaign for any reason, without penalty, by providing Publisher written notice of cancellation which will be effective after the later of: (i) 30 days after serving the first impression of the campaign; or (ii) 14 days after providing Publisher with such written notice.

Exceptions: (i) Enewsletter ads cancelled or rescheduled within 10 business days of scheduled launch date incur the full charge; (ii) Broadcast email orders cancelled within three business days of delivery date incur the full charge; if cancelled four to seven business days from delivery date, orders are invoiced 50% of the total cost; (iii) Recruitment services, ads, and ad placement fees will incur the full charge upon early contract termination.

RATE POLICY, LIABILITY LIMITATIONS, AND GENERAL PROVISIONS

By submitting an Order, Customer accepts these Terms. Orders are subject to these Terms. Publisher is not bound by any Order or other document that conflicts with these Terms, nor by any oral or written promises or representations made by its sales representatives, and no such promises or representations have been relied on by Customer in entering into this Agreement. Any discrepancy between the price and/or terms set forth on an Order and Publisher’s rate schedule shall be deemed a clerical error, and Customer will be charged for all advertisements in accordance with the rate schedule then in force. Uniform rates apply to all advertisers at all times.

Submission of any advertisement constitutes Customer’s representation that publication of the contents has been duly authorized. Customer (jointly and severally with principal advertiser, if the Order has been submitted by an agency) will indemnify and hold harmless Publisher, its members, officers, employees, and agents, from and against any losses, claims, suits, actions, demands, judgments, settlements or orders, including but not limited to attorneys’ fees, based on the contents of Customer’s advertisement including, without limitation, allegations that such advertisements constitute libel, violation of privacy rights, plagiarism, infringement of any trademark, copyright or other intellectual property right, or caused other injury to third parties. Publisher at its sole discretion may reject advertising for any reason including, without limitation, unsuitability for the publication. Advertising copy that may be mistaken by a reader as news or other non-advertising materials must be clearly marked “Advertisement”. Publisher reserves the right to add the word “Advertisement” above or near any advertisement that in Publisher’s sole judgment too closely resembles editorial content of the publication. Advertising that elicits significant reader complaints will not be rerun until the complaints have been investigated and issues resolved.

Publisher shall have no liability for (i) delays in delivery and/or non-delivery of its services, including publication of advertisements, whether or not the causes of such delays or non-delivery are within or beyond the control of Publisher, (ii) errors in key numbers, the Reader Service section, advertisers’ index, or any type set, (iii) any corrections or changes made to any advertiser’s materials, (iv) content errors or color variations between the digital file and the printed image if: (a) a high-end SWOP proof is not provided; (b) the file must be converted to CMYK; or (c) any of the published digital specifications are not met. Conversion to Publisher’s requirements will be billed at Publisher’s cost.

Publisher does not guarantee printed or electronic results. Publisher assumes no liability for ad materials beyond normal careful handling.

Customer will provide Publisher access to its third-party ad server reports prior to campaign launch if Customer chooses to serve the campaign from a third-party ad server.

Except for the indemnification obligations set forth in these Terms, (i) each of Customer’s and Publisher’s aggregate liability under this agreement shall be limited to the amounts paid (or payable) by Customer to Publisher under the Order, plus Publisher’s costs of collection, if incurred, and (ii) neither party shall have any liability for any special, consequential, indirect, exemplary or punitive damages, regardless of whether such party has been advised of the possibility of such damages and notwithstanding any failure of essential purpose of any limited remedy.

This Agreement shall be governed by the laws of and for the Commonwealth of Virginia without regard to conflicts of laws principles. In the event of any dispute or claim arising from this Agreement, the parties hereby irrevocably submit to the exclusive jurisdiction of the federal and state courts in and for Fairfax County, Virginia, as applicable.

Ad Submission Info