eNewsletters

The Tour Stop Weekly

Emailed Weekly: 3,150+
Average Open Rate: 25%
Average Click-Through Rate: 7%
The Tour Stop is a weekly publication sharing the latest news and happenings in the travel and tourism industry.

Ad placements require a minimum 3-month consecutive commitment.

Daily Bus Bulletin Sponsorship

Subscribers: 1,800+
Average Open Rate: 30% (71.4% for total opens/repeats)
Average Click-Through Rate: 17.9%
Forwards: 2,955
Website Pageviews: 1,330

The very latest news impacting the motorcoach, travel, and tourism industry. Delivered 4x per week to executive-level members of the ABA. Receive an exclusive promotion line that appears under the masthead in each issue.

eNewsletter Rates and Specs

Placement
90-Day Cycle
Ad Specs

Leaderboard

$3,995

728 x 90

Top Banner

$3,295

468 x 60

Travel or Product Showcase

$3,235

175 x 125
5-word headline
50-word description
Link to your website

Featured Company

$2,735

125 x 100
5-word headline
50-word description
Link to your website

Skyscraper

$1,450

120 x 600

Text Ad

$1,295

5 descriptive bullet points – at 5–10 words each
Links for all 5 bullet points
Logo sized approximately 120 x 50

File Format - GIF or JPG | Max File Size - 40k

Travel or Product Showcase

Provide ABA Media with the following:

Photo sized approximately 175 x 125
5-word headline
50-word description
Link to your website

Featured Company

Provide ABA Media with the following:

Photo sized approximately 125 x 100
5-word headline
25-word description
Link to your website

Ad materials may be changed once per month only at the same size and specification contracted for the 3-month period. Ad materials for buses.org and text for daily Bus Bulletin are due the 20th of the month prior to the month in which ad/promotion is running.

Buses.org

Average monthly page views: 48,900+
Average monthly visitors: 9,200+
Average monthly unique visitors: 9,000+
Average time spent on the site: 2:15

Increase your visibility with an online advertisement on ABA’s website, buses.org. Recently redesigned with the user experience in mind, buses.org offers an inviting, easy-to-navigate source infused with the latest technological innovations. Packed with new resources and eye-catching visuals, buses.org is the site ABA members, elected officials, the media, and consumers look to for information, travel tools, trip planning, and ground-breaking industry research.

Placement
1x
3x
Ad Specs

Banner

$885

 $695

300 x 250

Skyscraper

$985

 $795

300 x 600

 

 

 

 

Destinations Digital Edition

All advertisers are automatically included in the digital version, but now you can extend your reach beyond the print circulation with one of the many highly visible digital enhancements. The digital edition is posted and archived on buses.org and Facebook.

Total Email Distribution: 7,000+

Member and non-member tour operators, travel agents, motorcoach operators, and receptive operators

 

Placement
Rate
Specs
Full Issue Sponsorship

Runs two consecutive months

$2,940
Left and Right Skyscrapers: 120 x 600px (.jpg/150ppi)
Bellyband (One- or Two-sided): 612 x 360px (.jpg/150ppi) 
Digital-Only Spreads

Three consecutive spreads available positioned after CV2/Page 1

$1,475
Trim: 17" x 10.875"
Bleed: 17.25" x 11.125"
Cover Belly Band

One- or Two-sided

$880

612 x 360px (.jpg/150ppi)