The Tour Stop Weekly

Emailed Weekly: 3,150+
Average Open Rate: 25%
Average Click-Through Rate: 10%
The Tour Stop is a weekly publication sharing the latest news and happenings in the travel and tourism industry.

Ad placements require a minimum 3-month consecutive commitment.

Daily Bus Bulletin Sponsorship*

Subscribers: 2,000+
Average Open Rate: 30% (71.4% for total opens/repeats)
Average Click-Through Rate: 17.9%
Forwards: 2,955
Website Pageviews: 1,330

The very latest news impacting the motorcoach, travel, and tourism industry. Delivered 4x per week to executive-level members of the ABA. Receive an exclusive promotion line that appears under the masthead in each issue.

*Bus Bulletin is sent daily Tuesday-Friday

eNewsletter Rates and Specs

90-Day Cycle
Ad Specs



728 x 90

Top Banner


468 x 60

Travel or Product Showcase


175 x 125
5-word headline
50-word description
Link to your website

Featured Company


125 x 100
5-word headline
50-word description
Link to your website



120 x 600

Text Ad


5 descriptive bullet points – at 5–10 words each
Links for all 5 bullet points
Logo sized approximately 120 x 50

File Format - GIF or JPG | Max File Size - 40k

Travel or Product Showcase

Provide ABA Media with the following:

Photo sized approximately 175 x 125
5-word headline
50-word description
Link to your website

Featured Company

Provide ABA Media with the following:

Photo sized approximately 125 x 100
5-word headline
25-word description
Link to your website

Ad materials may be changed once per month only at the same size and specification contracted for the 3-month period. Ad materials for buses.org and text for daily Bus Bulletin are due the 20th of the month prior to the month in which ad/promotion is running.


Average monthly page views: 48,900+
Average monthly visitors: 9,200+
Average monthly unique visitors: 9,000+
Average time spent on the site: 2:15

Increase your visibility with an online advertisement on ABA’s website, buses.org. Recently redesigned with the user experience in mind, buses.org offers an inviting, easy-to-navigate source infused with the latest technological innovations. Packed with new resources and eye-catching visuals, buses.org is the site ABA members, elected officials, the media, and consumers look to for information, travel tools, trip planning, and ground-breaking industry research.

Ad Specs




300 x 250




300 x 600





Destinations Digital Edition

All advertisers are automatically included in the digital version, but now you can extend your reach beyond the print circulation with one of the many highly visible digital enhancements. The digital edition is posted and archived on buses.org and Facebook.

Total Email Distribution: 7,000+

Member and non-member tour operators, travel agents, motorcoach operators, and receptive operators


Full Issue Sponsorship

Runs two consecutive months


Left and Right Skyscrapers: 120 x 600px (.jpg/150ppi)
Bellyband (One- or Two-sided): 612 x 360px (.jpg/150ppi) 
Digital-Only Spreads

Three consecutive spreads available positioned after CV2/Page 1


Trim: 17" x 10.875"
Bleed: 17.25" x 11.125"
Cover Belly Band

One- or Two-sided


612 x 360px (.jpg/150ppi)