Average monthly page views: 48,900+
Average monthly visitors: 9,200+
Average montly unique visitors: 9,000+
Average time spent on the site: 2:15

Increase your visibility with an online advertisement on ABA’s website, buses.org. Recently redesigned with the user experience in mind, buses.org offers an inviting, easy-to-navigate source infused with the latest technological innovations. Packed with new resources and eye-catching visuals, buses.org is the site ABA members, elected officials, the media, and consumers look to for information, travel tools, trip planning, and ground-breaking industry research.

Ad Specs




300 x 250 + URL




300 x 600 + URL



Retargeting campaigns allow you to deliver your banner or video ads to buses.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing your ads to be served to qualified users that have visited ABA's website(s): buses.org

You provide your campaign budget and your ads will run until contracted impressions are met on buses.org. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.


Display: $40 CPM minimum of 50k impressions
Video: $75 CPM minimum of 50k impressions


Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

  • Banners:
    • Display banners for both desktop and mobile in all of these sizes:
      • 300x250
      • 160x600
      • 300x600
      • 300x50
      • 320x50
      • 728x90
      • Click-through URL
    • Video
      • Format: MP4
      • Aspect ratio 16:9 (recommended) or 4:3
      • Recomended size 1920x1080 (minimum 640x360, 480x360)
      • Click-through URL
      • 15-30 second video

Materials need to be delivered to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.)