Social Media – Timeline Posts

Reach ABA’s followers with photo or video social media posts on ABA’s social accounts timelines. Your ad will be placed on ABA's Facebook, Instagram, LinkedIn, and Twitter pages one time in the week secured. Each week, two social media ad placements are available, one posting on Tuesday and the other on Thursday.

Rate: $600 (includes one ad across all four channels)

ABA Social Media Stats:

Twitter

4,800 followers

Facebook

9,500 followers

Instagram

1,600 followers

LinkedIn

3,700 followers

Specs:

Facebook Image Posts

  • Recommended size: 1,200 x 628 pixels
  • Format: JPG, PNG, or GIF
  • Text: 80 characters recommended
  • Destination URL

Facebook Video Posts

  • Length: 6, 15, or 30 secs recommended. Max 240 minutes
  • Frame rate: 30fps
  • Recommended sizes: 1,280 x 720 (16:9 aspect ratio)
  • File Type: MP4 or MOV recommended 
  • Max. File Size: 4GB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Twitter Image Posts

  • Recommended size: 1,200 x 675 pixels
  • Format: JPG, PNG, or GIF
  • Text: 100 characters recommended; 280 character (max)
  • Destination URL

Twitter Video Posts

  • Length: 15 secs or less recommended; (Max 140 seconds)
  • Frame rate: 40fps
  • Recommended sizes: 720 x 720 pixels
  • File Type: MP4 or MOV recommended 
  • Max. File Size: 512 MB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Instagram Image Posts

  • Recommended size: 1,080 x 1,080 pixels
  • Format: JPG, PNG, or GIF
  • Text:  125 characters recommended 
  • Destination URL

Instagram Video Posts

  • Length: 60 secs recommended 
  • Frame rate: 30fps
  • Recommended sizes: 1,080 x 1,080 pixels
  • File Type: MP4 or MOV recommended 
  • Max. File Size: 4GB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

LinkedIn Image Posts

  • Recommended size: 1,200 x 627 pixels
  • Format: JPG, PNG, or GIF
  • Text: 100 characters (with spaces) recommended; 140 max
  • Destination URL

LinkedIn Video Posts

  • Length: 15 secs or less recommended (Max 10 minutes)
  • Frame rate: 60 fps
  • Recommended sizes: 4,096 x 2,304 pixels (1:2:4 to 2:4:1 aspect ratio)
  • File Type: MP4 or MOV recommended
  • Max. File Size: 5 GB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Material Guidelines:

  • All digital assets are due on Monday, 2 weeks prior to the campaign start date.  Deadlines are modified around holidays as needed.
  • Materials are subject to approval by ABA.
  • Assets should be delivered to sendmyad@theygsgroup.com

Contact your ABA Account Executive for advertising information at aba@theygsgroup.com.