Social Media – Facebook & Instagram Ad Campaign

Reach a highly targeted audience of ABA members with photo and/or video ads that appear in their social media feeds on Facebook and Instagram.  Campaigns are impression based, with a minimum of 25,000. With over 14,100 social media followers on ABA’s Facebook and Instagram pages, you can target your message to ABA members and audience directly. 

Rate: $40 CPM

Platforms include:

  • Facebook
  • Instagram

Formats:

  • Photo Ads (1-5 photos)
  • Video Ads

Specs:

Image Ads

  • Recommended sizes: 1,200 x 630 (1.91:1 horizontal) or 1,080 x 1,080 (1:1 square). Format: JPG or PNG.
  • Primary Text: 125 Characters (max)
  • Headline: 40 Characters (max)
  • Description: 30 Characters (max)
  • Destination URL

Video Ads

  • Length: 6, 15, or 30 secs recommended. Max 120 min.
  • Ratio should be 4:5 (vertical), although horizontal and square formats are supported
    Resolution: At least 1,080 x 1,350 (width x height)
  • File Type: MP4 or MOV
  • Max. File Size: 4GB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Material Guidelines:

  • All digital assets are due 2 weeks prior to the campaign start date.  Deadlines are modified around holidays as needed.
  • Materials are subject to approval by ABA.
  • Assets should be delivered to sendmyad@theygsgroup.com

Social Media – Timeline Posts

Reach ABA’s followers with photo or video social media posts on ABA’s social accounts timelines. Your ad will be placed on ABA's Facebook, Instagram, LinkedIn, and Twitter pages one time in the week secured. Each week, two social media ad placements are available, one posting on Tuesday and the other on Thursday.

Rate: $600 (includes one ad across all four channels)

ABA Social Media Stats:

Twitter

4,800 followers

Facebook

9,500 followers

Instagram

1,600 followers

LinkedIn

3,700 followers

Specs:

Facebook Image Posts

  • Recommended sizes: 1,200 x 630 (1.91: 1 horizontal) or 1,080 x 1,080 (1:1 square)
  • Format: JPG or PNG
  • Text: 2,000 Characters (Max); Recommend 100 Characters
  • Destination URL

Facebook Video Posts

  • Length: 6, 15, or 30 secs recommended. Max 120 minutes
  • Recommended sizes: 1,280 x 720 (16:9 horizontal), 1,080 x 1,080 (1:1 square), or 1,080 x 1,350 (4:5 vertical)
  • File Type: MP4 or MOV
  • Max. File Size: 4GB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Twitter Image Posts

 

  • Recommended size: 1,200 x 675 (16:9 horizontal)
  • Format: JPG or PNG
  • Text: 280 Character (max)
  • Destination URL

Twitter Video Posts

  • Length: 15 secs or less recommended (Max 140 seconds)
  • Recommended sizes: 1,280 x 720 (16:9 horizontal) or 1,200 x 1,200 (1:1 square)
  • File Type: MP4 or MOV
  • Max. File Size: 1GB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Instagram Image Posts

  • Recommended size: 1,080 x 1,080 (1:1 square)
  • Format: JPG or PNG
  • Text: 2,000 Characters (Max); Recommend 100 Characters
  • Destination URL

Instagram Video Posts

  • Length: 6, 15, or 30 secs recommended (Max 120 seconds)
  • Recommended sizes: 1,920 x 1,080 (16:9 horizontal), 1,080 x 1,080 (1:1 square), or 1,080 x 1,350 (4:5 vertical)
  • File Type: MP4 or MOV
  • Max. File Size: 4GB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

LinkedIn Image Posts

  • Recommended size: 1,200 x 627 (1.91:1 horizontal)
  • Format: JPG or PNG
  • Text: 1,300 Characters (Max); Recommend 100 Characters
  • Destination URL

LinkedIn Video Posts

  • Length: 15 secs or less recommended (Max 30 minutes)
  • Recommended sizes: 1,920 x 1,080 (16:9 horizontal), 1,200 x 1,200 (1:1 square), 1,080 x 1,920 (9:16 vertical)
  • File Type: MP4
  • Max. File Size: 200MB
  • Compression: H.264
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Material Guidelines:

  • All digital assets are due 2 weeks prior to the campaign start date.  Deadlines are modified around holidays as needed.
  • Materials are subject to approval by ABA.
  • Assets should be delivered to sendmyad@theygsgroup.com

Contact your ABA Account Executive for advertising information at aba@theygsgroup.com.