Demographics*
| ABA Membership Breakdown | |
| Tour and Motorcoach Operators and Planners | 38% |
| Travel Industry Representatives | 57% |
| Products and Services | 5% |
| Audiences ABA Operators Serve | |
| Student Groups/Young Adults | 38% |
| 46- to 49-year-olds | 92% |
| Mature Adults | 9% |
| Motorcoach Operators with Buying Power | |
| Own 1–10 Coaches | 78% |
| Own 11–20 Coaches | 8% |
| Own 21–30 Coaches | 5% |
| Own 31–50 Coaches | 3% |
| Own 51–100+ Coaches | 6% |
| Group Tour Operators - Who Are Decision-Makers | |
| Owner/CEO/President/Vice President | 57% |
| Sales/Charter and Tour Staff | 20% |
| Operations and Security Staff | 16% |
| Other Staff | 7% |
* ABA Member Profiles (reported 2019)
Where ABA Members Conduct Business*
