Insider E-Newsletter
The e-newsletter offers an unparalleled way to get directly into the inbox of qualified professionals.
Leaderboard 1 Banner- 1 Available
$3,500/Quarter
Leaderboard position directly above the masthead, guaranteed first ads to be seen on the newsletter.
Ad spec: JPG, GIF, PNG; 1490 x 180 px
For ABA Insider Newsfeed Leaderboard Position- supply seperate artwork at 728 x 90 px
Leaderboard 2 Banner- 1 Available
$3,250/Quarter
Leaderboard position directly below the masthead, guaranteed first ads to be seen on the newsletter.
Ad spec: JPG, GIF, PNG; 1490 x 180 px
For ABA Insider Newsfeed Leaderboard Position- supply seperate artwork at 728 x 90 px
Top Banner- 1 Available
$3,000/Quarter
Premium position at the top of the eNewsletter guarantees all will see your ad when they open the newsletter.
Ad spec: JPG, GIF, PNG; 1490 x 180 px
For ABA Insider Newsfeed Banner Positions- supply seperate artwork at 728 x 90 px
Featured Content- 2 Available
$2,750/Quarter
This rich advertorial allows for a product image or company logo, title and a message that will grab the user’s attention as it sits adjacent to editorial. Only 3 available!
- Image sized to 144 x 92 px (JPG, GIF, PNG)
- Title (10 words max)
- Copy for message (100 characters max)
For ABA Insider Newsfeed Featured Content Positions- supply seperate artwork at 234 x 150 px
Box Banners- 2 Available
$2,500/Quarter
These versatile ads can be used for branding or product promotion.
Ad spec: JPG, GIF, PNG; 300 x 250 px
For ABA Insider Newsfeed Box Banner Positions- Newsletter artwork will be used
Full Banner- 4 Available
$2,000/Quarter
Banners allow companies to combine imagery, color and text in an interesting and compelling manner.
Ad spec: JPG, GIF, PNG; 1490 x 180 px
For ABA Insider Newsfeed Banner Positions- supply seperate artwork at 728 x 90 px
Skyscraper- 1 Available
$1,075/Quarter
Skyscrapers allow companies to combine imagery, color and text in an interesting and compelling manner.
Ad spec: JPG, GIF, PNG; 120 x 600 px
For ABA Insider Newsfeed Banner Positions- supply seperate artwork at 728 x 90 px
The Tour Stop Weekly
Emailed Weekly: 3,150+
Average Open Rate: 25%
Average Click-Through Rate: 10%
Ad placements require a minimum 3-month consecutive commitment.
Daily Bus Bulletin Sponsorship*
Subscribers: 2,000+
Average Open Rate: 30% (71.4% for total opens/repeats)
Average Click-Through Rate: 17.9%
Forwards: 2,955
Website Pageviews: 1,330
The very latest news impacting the motorcoach, travel, and tourism industry. Delivered 4x per week to executive-level members of the ABA. Receive an exclusive promotion line that appears under the masthead in each issue.
*Bus Bulletin is sent daily Tuesday-Friday
Rates and Specs
Placement |
90-Day Cycle |
Ad Specs |
Leaderboard |
$3,995 |
728 x 90 |
Top Banner |
$3,295 |
468 x 60 |
Travel or Product Showcase |
$3,235 |
175 x 125 |
Featured Company |
$2,735 |
125 x 100 |
Skyscraper |
$1,450 |
120 x 600 |
Text Ad |
$1,295 |
5 descriptive bullet points – at 5–10 words each |
File Format - GIF or JPG | Max File Size - 40k
Ad materials may be changed once per month only at the same size and specification contracted for the 3-month period. Ad materials for buses.org and text for daily Bus Bulletin are due the 20th of the month prior to the month in which ad/promotion is running.