The Insider

Average Open Rate: 24%
Average Click-Through Rate: 39%
Average Unique Impressions: 8,500

6,500+ Weekly e-newsletter subscribers

This publication, brought to you by the Amercian Bus Association, serves as the year-round resource for industry professionals to quickly and easily find the products and services that they use everyday to stay competitive. Its comprehensive listings and unparalleled ease-of-use make it a prime and trustworthy resource for all industry professionals

Why advertise with us?

The Most Comprehensive Email Newsletter and Online Newsfeed

The ABA email newsletter and online newsfeed are the most comprehensive combination of news available for the American Bus Association. Besides covering thousands of industry focused vendors, the ABA email newsletter and online newsfeed feature news and stories from top sources, magazines, and bloggers.

Limited Advertising - High Value

We strictly limit the number of ad spots to ensure our advertisers receive maximum exposure. We’ve carefully designed and priced a variety of advertising options to ensure maximum ROI!

Constant Exposure to Highly Engaged Audience

The newsfeed is promoted via a prominent link from the American Bus Association’s home page, available to members and the public via search engines such as Google, Yahoo, and Bing. When it comes to building awareness, nothing beats frequency!

Compelling Value
  • Industry’s premier online resource
  • Ultra relevant search results
  • Substantial promotion
  • Exclusive sponsorships reserved for subscribers
  • Special advertising bundles and incentives

*All ad placements within the ABA e-newsletter include a position within the ABA Newsfeed.

Space A, B, and E all get the rotator for A1/2 on the newsfeed.
Space C gets a C on the newsfeed.
Space D rotates in B on the newsfeed.

Insider E-Newsletter

The e-newsletter offers an unparalleled way to get directly into the inbox of qualified professionals.


Leaderboard Banner


Leaderboard above the masthead, guaranteed first ad to be seen on the newsletter.

Ad spec: JPG, GIF, PNG; 468 x 60 px


Top Banner


Premium position at the top of the eNewsletter guarantees all will see your ad when they open the newsletter.

Ad spec: JPG, GIF, PNG; 468 x 60 px


Featured Content


This rich advertorial allows for a product image or company logo, title and a message that will grab the user’s attention as it sits adjacent to editorial.

Ad spec: JPG, GIF, PNG; 300 x 250 px, 100 Characters for title plus 100 Characters for message


Box Banners


These versatile ads can be used for branding or product promotion.

Ad spec: JPG, GIF, PNG; 300 x 250 px


Full Banner


Banners allow companies to combine imagery, color and text in an interesting and compelling manner.

Ad spec: JPG, GIF, PNG; 468 x 60 px


Insider Newsfeed



Leaderboard Banner

Ad spec: JPG, GIF, PNG; 728 x 90 px


Top Banner

Ad spec: JPG, GIF, PNG; 300 x 250 px


Featured Content

Ad spec: JPG, GIF, PNG; 300 x 250 px, 100 Characters for title