The Insider

Average Open Rate: 24%
Average Click-Through Rate: 39%
Average Unique Impressions: 8,500

6,500+ Weekly e-newsletter subscribers

This publication, brought to you by the Amercian Bus Association, serves as the year-round resource for industry professionals to quickly and easily find the products and services that they use everyday to stay competitive. Its comprehensive listings and unparalleled ease-of-use make it a prime and trustworthy resource for all industry professionals

Why advertise with us?

The Most Comprehensive Email Newsletter and Online Newsfeed

The ABA email newsletter and online newsfeed are the most comprehensive combination of news available for the American Bus Association. Besides covering thousands of industry focused vendors, the ABA email newsletter and online newsfeed feature news and stories from top sources, magazines, and bloggers.

Limited Advertising - High Value

We strictly limit the number of ad spots to ensure our advertisers receive maximum exposure. We’ve carefully designed and priced a variety of advertising options to ensure maximum ROI!

Constant Exposure to Highly Engaged Audience

The newsfeed is promoted via a prominent link from the American Bus Association’s home page, available to members and the public via search engines such as Google, Yahoo, and Bing. When it comes to building awareness, nothing beats frequency!

Compelling Value
  • Industry’s premier online resource
  • Ultra relevant search results
  • Substantial promotion
  • Exclusive sponsorships reserved for subscribers
  • Special advertising bundles and incentives

*All ad placements within the ABA e-newsletter include a position within the ABA Newsfeed.

See each e-newsletter placement below for additional spec information

Please note that animated gifs are acceptable but will not be visible to Outlook users

Insider E-Newsletter

The e-newsletter offers an unparalleled way to get directly into the inbox of qualified professionals.

     

Leaderboard 1 Banner- 1 Available

$3,500/Quarter

Leaderboard position directly above the masthead, guaranteed first ads to be seen on the newsletter. 

Ad spec: JPG, GIF, PNG; 1490 x 180 px

For ABA Insider Newsfeed Leaderboard Position- supply seperate artwork at 728 x 90 px

Leaderboard 2 Banner- 1 Available

$3,250/Quarter

Leaderboard position directly below the masthead, guaranteed first ads to be seen on the newsletter.

Ad spec: JPG, GIF, PNG; 1490 x 180 px

For ABA Insider Newsfeed Leaderboard Position- supply seperate artwork at 728 x 90 px

Top Banner- 1 Available

$3,000/Quarter

Premium position at the top of the eNewsletter guarantees all will see your ad when they open the newsletter.

Ad spec: JPG, GIF, PNG; 1490 x 180 px

For ABA Insider Newsfeed Banner Positions- supply seperate artwork at 728 x 90 px

     

Featured Content- 2 Available

$2,750/Quarter

This rich advertorial allows for a product image or company logo, title and a message that will grab the user’s attention as it sits adjacent to editorial. Only 3 available! 

  • Image sized to 144 x 92 px (JPG, GIF, PNG)
  • Title (10 words max) 
  • Copy for message (100 characters max)

For ABA Insider Newsfeed Featured Content Positions- supply seperate artwork at 234 x 150 px

     

Box Banners- 2 Available

$2,500/Quarter

These versatile ads can be used for branding or product promotion.

Ad spec: JPG, GIF, PNG; 300 x 250 px

For ABA Insider Newsfeed Box Banner Positions- Newsletter artwork will be used

   

Full Banner- 4 Available

$2,000/Quarter

Banners allow companies to combine imagery, color and text in an interesting and compelling manner.

Ad spec: JPG, GIF, PNG; 1490 x 180 px

For ABA Insider Newsfeed Banner Positions- supply seperate artwork at 728 x 90 px

Skyscraper- 1 Available

$1,075/Quarter

Skyscrapers allow companies to combine imagery, color and text in an interesting and compelling manner.

Ad spec: JPG, GIF, PNG; 120 x 600 px

For ABA Insider Newsfeed Banner Positions- supply seperate artwork at 728 x 90 px

 

The Tour Stop Weekly

Emailed Weekly: 3,150+
Average Open Rate: 25%
Average Click-Through Rate: 10%
The Tour Stop is a weekly publication sharing the latest news and happenings in the travel and tourism industry.

Ad placements require a minimum 3-month consecutive commitment.

Daily Bus Bulletin Sponsorship*

Subscribers: 2,000+
Average Open Rate: 30% (71.4% for total opens/repeats)
Average Click-Through Rate: 17.9%
Forwards: 2,955
Website Pageviews: 1,330

The very latest news impacting the motorcoach, travel, and tourism industry. Delivered 4x per week to executive-level members of the ABA. Receive an exclusive promotion line that appears under the masthead in each issue.

*Bus Bulletin is sent daily Tuesday-Friday

Rates and Specs

Placement
90-Day Cycle
Ad Specs

Leaderboard

$3,995

728 x 90

Top Banner

$3,295

468 x 60

Travel or Product Showcase

$3,235

175 x 125
5-word headline
50-word description
Link to your website

Featured Company

$2,735

125 x 100
5-word headline
50-word description
Link to your website

Skyscraper

$1,450

120 x 600

Text Ad

$1,295

5 descriptive bullet points – at 5–10 words each
Links for all 5 bullet points
Logo sized approximately 120 x 50

File Format - GIF or JPG | Max File Size - 40k

Ad materials may be changed once per month only at the same size and specification contracted for the 3-month period. Ad materials for buses.org and text for daily Bus Bulletin are due the 20th of the month prior to the month in which ad/promotion is running.

Sponsored Eblasts - $3,500

Your HTML email sent directly to members. Contact us for availability. Sent to either Travel focused members or Bus Operator focused members once per month. 

Material Requirements
  • Advertiser needs to provide a fully designed, ready-to-send email in an HTML file as a code in a .txt file
    • Email platforms can display your content differently, so it is recommended to use a testing service to confrim HTML validation and deliverability of code
  • Subject line for email (40 characters recommended; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)
  • "From" email address/name of your choice
HTML Specifications
  • 650 px wide (recmmended)
  • Footer to include Company Name, Valid Postal Address and Email Address
  • Mobile responsive
  • Build the HTML file with tables instead of DIV
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
Deadlines & Proofing
  • Materials are due on Monday, two weeks before the scheduled distribution date.
  • Materials that do not meet stated advertising specifications will be rejected.
  • All content is subject to review and approval by NAHU.
  • Necessary alterations are the responsibility and at the expense of the advertiser.
  • A proof from the email system will be sent to the advertiser for approval.
  • Any delay in the submission of materials or approvals by the advertiser may impact the distribution date.
Best Practices
  • Avoid a single image as the eblast
  • Stick with web safe fonts for the best compatibility. Hosted fonts do not work in all email clients.
  • Font styles should be included in-line on table cells. If symbols are not showing up correctly, use the HTML Entity of that character. (i.e., © needs to be inputted as ©)
  • Ways to avoid spam triggers:
    • Avoid words like “free”, “last chance”, and “offer” in your subject line
    • Do not use excessive characters like $ or %.
    • Using all caps in your subject line
    • Avoid displaying URLs that link to different web addresses i.e. www.mywebsite.com/home linking to www.mywebsite.com/best-offers.