ACAinternational.org

ACA Online Advertising

251,301: Average monthly page views
65,000: Average monthly ad impressions

1,700+ Facebook likes
3,000+ Twitter followers
9,000+ LinkedIn members

ACA Online delivers breaking news and analysis to accounts receivable management industry leaders every day. Featuring more than 263,000 monthly page views, ACA Online is the go-to source of information for the best and the brightest in the accounts receivable management industry.

ACA uses its thriving social media presence on LinkedIn, Twitter, YouTube and Facebook to drive a new audience to the articles published at ACA Online and in ACA Daily and Collector magazine. Our stories are often picked up and aggregated by other social media users. Plus, the website’s responsive design offers enhanced mobile access.

With ads averaging 65,600 impressions per month, ACA Online gives advertisers a dependable way to increase their visibility to their target audience. Linked ads rotate throughout all major pages of the website.

Rates

Placement 
1 month
 3 months
6 months
12 months

Primary Banner

$700

$1,680

 $2,940 $5,040

Rotating Banner 

$500

$1,200

 $2,100 $3,600
Event Banner $300 $720 $1,260 $2,160

Specs

Placement 
Specs
Primary Banner
 
300x250
Click-through URL
 
Rotating Banner
300x250
Click-through URL
Event Banner
300x250
Click-through URL

Increased Exposure

Rotating ads run throughout the website and do not necessarily appear in a set order. These ads receive virtually equal exposure unless an advertiser chooses to purchase additional ad slots, which will result in increased impressions. Advertisers may double their ad impressions by choosing the “2x exposure” option, triple their ad impressions by choosing the “3x exposure” options, etc.

Specifications

All rotating online ads submitted for ACA Online must abide by the following requirements. Graphic ads must be a GIF or JPEG with a file size no greater than 40 kb. Flash ads are not accepted.

 

 

E-Newsletter Advertising

ACA Daily

7,350+ Subscribers
18% average email open rate
40% of subscribers access ACA Daily on a mobile device

Delivering accounts receivable management industry news headlines to executives every weekday morning, ACA Daily is ACA International’s indispensable e-newsletter. It features breaking industry news, compliance updates and association highlights for accounts receivable management professionals. Advertisers can reach 7,350+ ACA Daily subscribers.

Graphic Ads

ACA Daily graphic ads run in each issue after the news stories and are hyperlinked to the advertiser’s designated Web page.

Sponsored Content Ads

Sponsored content gives you the opportunity to incorporate your company and brand into ACA Daily. The ads run within the ACA Daily story lineup and are hyperlinked to the advertiser’s designated Web page. Each sponsored content ad will be identified as such according to ACA’s internal policies. Sponsored content ads will include an image (supplied by the advertiser, sized to required dimensions) and a headline/line of text (12-word limit).

Video Sponsorship

Have your company’s voice heard through with this new advertising opportunity! Create your own video to be featured or work with our team to put together an innovative video to reach ACA members. 

Videos must be hosted on an external website. Advertisers are asked to submit their destination URL and still image (360x300) to be placed and linked in the e-newsletter.

Ask our sales team how to get started!

Price for up to a month of placements: $500

*Price does not include video creation. Please contact Tima for custom pricing. All videos are subject to ACA approval. 

 

Placement
Size

1 day
1 week
1 month
3 months

ACA Daily Ad
360 x 300px
Click-through URL
  - 

$935

$3,500

$9,250

ACA Daily Sponsored Content

360 x 300px
Headline/line of text (12-word limit).
Click-through URL
  -

 - 

$4,000

$10,500
ACA Daily Video Sponsorship
360x300px Still Image 
Destination URL
 $500/day - - -
File Size and Format

40 kb maximum. Nontransparent static JPG, static GIF or animated GIF. Please note that some versions of Outlook do not support viewing animated GIFs.

File Submission

The ad file must be received at least one week prior to the distribution date. If advertisers have reserved space but do not submit a graphic file at least one week in advance, they will be charged for the ad space. No “makegood” ads will be provided.

Attorneys: You can sponsor the ACA Daily Decision

73 Average clicks on Daily Decision each month
ACA Daily is emailed to over 7,350+ opt-in subscribers each business day
Open rate is 18%

Every business day*, ACA Daily reports on the most important legal items of the day. Subscribers, ACA members and high-level executives in the accounts receivable management industry, can also review ACA Daily on their member website which includes linkable ads.

As a sponsor of the Daily Decision, you’ll receive the following:

  • 1120 x 110px ad designed by ACA with your logo linked to a designated URL. Ad example below.
  • Text sponsorship with link to your web page in the Daily Decision and in the article on ACA Online with a line of text to include with the link to your webpage. See online example here.
Materials needed: 
  • Logo 
  • Designated URL 

Your ad appears on the designated days, and you will be the exclusive sponsor that day.

*Please note ACA Daily does not publish on Thanksgiving, the Friday after Thanksgiving, December 24 and 25, Jan. 1, the Friday before Easter, Independence Day (when it falls on a weekday), Memorial Day, and Labor Day.

Ad example:

Rates

Rates
Frequency

$300

1 day 

$1,350

1 week

$5,300

 1 month

 

Collector Magazine Digital Edition

11,548: Average page views per digital issue
15% increase in unique visitors from previous years
4:14 minutes: Time spent per visit

Collector magazine is available in a digital edition at online.collector.com. With more than 24,400 monthly page views, the Collector digital edition offers one more way for you to reach your audience. 

Benefits to readers include: all the features of Collector’s print edition; an interactive table of contents; links to advertiser websites; viewable in any Web browser with no additional software needed; and a download option to view even when not online.

Advertisers can increase their reach and visibility with multimedia and interactive ads.

Placement Rate Spec
Skyscraper ad ( 2 per issue) $900
120x660px
Click-through URL
Top Leaderboard (1 per issue) $900
468X60px 
Click-through URL
Interior Ad $500 8.75" x 11.25"
Bellyband $700
400x154px
Click-through URL

 

HTML E-blasts

Let ACA send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email. Limited to one per week.

Member Rate: $2,000

Non-Member Rate: $3,000

Materials Requirements
  • Fully designed, ready-to-send email in an HTML file. (use a testing service such as litmus to confirm html validation and deliverability of code)
  • Footer Text
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Subject line for the email

*All promotions are subject to approval by The Association of Credit and Collection Professionals and can be discontinued for any reason at any time

ACA International’s Mobile App

ACA’s mobile app is the ARM industry’s go-to source for association and industry information, including:

  • A continuously updated newsfeed.
  • Information on ACA’s events throughout the year.
  • A forum for discussion on industry topics.
  • Access to a mobile online directory.

 
Cost for the Quarter
Banner Advertising
Sponsored Content
Enhanced Engagement
Splash Screen Ad
Spots Available

Tier 1

$1250**

✓

✓

✓

✓

1

Tier 2

$875

✓

✓

✓

 

2

Tier 3

$625

✓

✓

 

 

4

Tier 4

$500

✓

 

 

 

5

Materials 

  • All tiers include a 1032x360 banner
  • Click-through URL

 

 

Webinar Sponsorships

ACA offers three webinar sponsorship opportunities

20% Increase in attendance from 2018-2020

Hot Topics

ACA Hot Topic webinars are some of the association’s most popular educational offerings. Experts from across the country provide attendees with information on the latest issues, rules and regulations that affect ARM businesses. Sponsoring a Hot Topic allows you to  associate your brand with ACA’s sophisticated take on critical industry information. Hot Topic webinars are recorded, so your ad will reach people even after the initial event wraps.  

Hot Topic webinars are strategically scheduled to meet ACA International’s mission to “contribute to the success of our members and the positive reputation of the credit and collection industry through education, advocacy and services.” With that in mind, we have a clear plan behind our Hot Topic training and scheduling.

We believe the Hot Topics subjects should address collector development, operations, and/or legal compliance, so we focus our Hot Topic seminars in these three categories and host them on a consistent schedule. Each category will be the focus of training on the same day and at the same time every month.

Collector Development 

Collectors are the core of your organization and their ability to do their job can make or break the success of your organization. On top of that, they are the brand of your organization, the client, and the industry. This is a lot of pressure! Consistent training will create a process that opens a door to improved performance, career growth and, for businesses, happy customers.

Examples of collector development training include:

  • The importance of call flow

  • Creating trust on the collection call

  • Motivating the consumer to pay

  • How to create win/win solutions

Operations

Everything that happens within a company to keep it running and earning falls under this category. These topics would help participants understand the systems, equipment, people, and processes needed to make the organization more successful.

Examples of operations training include:

  • Training and leadership development

  • Incentive plans

  • Recruitment: Hiring and onboarding to build agility

  • Innovative technology

  • Using data to be more productive

Legal Compliance

We are in a highly regulated industry that is constantly evolving. We need legal and compliance topics that are relevant to what’s happening now and in the future.

Examples would include:

  • Compliance and legal ramifications of technology modernization

  • Licensing changes and expectations 

  • Compliance - What’s new, what’s the same, what’s reinvented

  • Understanding of today’s legal landscape and preparing for what’s ahead

Wild Card

For speakers and members who don’t like to be put in a box but have creative or timely idea that doesn’t fit into the above categories…this is for you.

Visibility

Webinars are promoted to the entire ACA community, including ACA Daily subscribers (7,800+), Collector magazine readers (4,200+), website visitors (21,600+) and ACA member emails (8,000+ contacts).

Hot Topic Seminar Sponsorship

Cost: $600 each or 3 Hot Topics for $1,500
 
Sponsor chooses from scheduled Hot Topic content and speaker 
 
Benefits:
 
·        Marketing of the Hot Topic will include “sponsored by” with sponsor’s name and logo.
·        Sponsor’s name and logo will be on the presenter’s social media banner.
·        The Meeting facilitator will thank the sponsor at the beginning of the event.  
 
With a two-week notice of sponsorship: 
·        A minimum of 3 promotional articles of the Event referencing the Sponsor will be included in the ACA Daily newsletter. 
·        A minimum of 1 mention (including logo) on a slide in the ACA Huddle.
·        A minimum of 7 social media posts advertising the Event (sponsor logo included) and referencing the Sponsor will be posted by ACA prior to the Event. 
·        At least 3 email advertisements of the Event will be delivered to ACA members that includes a reference to the Sponsor. 
·        Sponsor will receive a list of the Event attendees with email contacts.
 

Innovation Stage Online (ISO) Hot Topics

 
ACA Innovation Stage Hot Topic webinars are where members go to learn about some of the association’s most popular products and services. Subject matter experts from all areas of business guide members on innovative ways to navigate past their largest pain points, whether it’s working through a new  regulation or exploring technology that can increase revenue and decrease litigation. ISO Hot Topics are a great way to target leads for your sales efforts. Sponsoring a webinar allows you to share your expertise on a subject or simply associate your brand with ACA’s sophisticated take on critical industry information. ISO webinars are recorded, so your ad content will reach people even after the initial event wraps.
 
Cost: $1,500 each/2 Hot Topics for $2,500 members / $3,000 each/2 Hot Topics for $5,000 nonmembers
 
Sponsor selects own ISO Hot Topic content and speaker (subject to ACA’s discretion)
 
Benefits:
·        Marketing of the Hot Topic will include “sponsored by” with sponsor’s name and logo.
·        Sponsor’s name and logo will be on the presenter’s social media banner.
·        The webinar facilitator will thank the sponsor at the beginning of the event.  
 
With a two-week notice of sponsorship: 
·        A minimum of 3 promotional articles of the Event referencing the Sponsor will be included in the ACA Daily newsletter. 
·        A minimum of 1 mention (including logo) on a slide in the ACA Huddle.
·        A minimum of 7 social media posts advertising the Event (sponsor logo included) and referencing the Sponsor will be posted by ACA prior to the Event. 
·        At least 3 email advertisements of the Event will be delivered to ACA members that includes a reference to the Sponsor. 
·        Sponsor will receive a list of the Event attendees with email contacts.
·        Sponsor can have input on date of seminar.

Q: What is the difference between Hot Topic webinars and ISO Hot Topic webinars?

A: Hot Topic sponsoring is much different than ISO Hot Topic sponsorship. In an ISO Hot Topic, the sponsors can talk about their product, as opposed to simply displaying their company name and logo as part of a standard Hot Topic sponsorship.

ACA Huddle 

The ACA Huddle is a free, members-only, weekly online event providing real-time updates on regulatory, federal/state advocacy, and compliance issues discussed by industry experts. Sponsors are thanked verbally and their logos appear on intro slides during each Huddle and as well as on the Huddle webpage. Huddles are recorded, so your ad will reach people even after the initial event wraps.

Sponsor Benefits

  • Company logo will be displayed one event webpage, The Huddle program webpage, email promotions, event slides and in recordings. 
  • Sponsors will be highlighted before each Event begins. 
  • A minimum of 5 advertisements of the Event referencing the Sponsor will be included in ACA Daily. 
  • A minimum of 7 social media posts advertising the Event and referencing the Sponsor will be posted by ACA prior to the Event. 
  • A minimum of 5 email advertisements of the Event will be delivered to ACA Members that includes a reference to the Sponsor. 
  • Sponsors will receive a list of the Event attendees with email contacts. 

5 weeks - $1,800 // 18 weeks - $3,500 // Throughout 2022 - $5,000

File Submission

If advertisers have reserved space but do not submit a graphic file on time per the deadlines in the media kit, they will be charged for the ad space. No “make good” ads will be provided.