Advancing Philanthropy

60,000 Readership
33,000 Circulation

A true member benefit, Advancing Philanthropy, the quarterly magazine published by AFP, provides practical information, useful tools and other resources to help members succeed and advance. The magazine helps AFP members succeed and advance the fundraising profession, as well as educates, informs and challenges the entire development community.

Advancing Philanthropy is the idea and strategy magazine for the fundraising profession and
a must-read for all fundraisers for three reasons: EDITORIAL INTEGRITY • TIMELINESS • RELEVANCE

 

 

    

 

AFP members are highly influential.

       

Average AFP members who
influence, recommend or approve
a number of purchases		 Members who manage
multiple fundraising functions		 Members who have at least
10 years of fundraising experience		 Have been readers of the
magazine for at least six years

 

Editorial Calendar

Issue
Editorial Highlights
Ad Close
Art Due

January 2020
Relook! Redo! Refresh! Recharge!

The beginning of the year is the time for new beginnings and fresh starts, and AP is no exception, with a brand-new issue with new features, highlighting what to do when you’re:

  1. New to fundraising
  2. Promoted to a new position
  3. Hired by a new organization
  4. Move into management 
  5. Starting the new year

Plus new regular features like Member Profile, Chapter Spotlight, Fundraising News and others, plus our preview of the largest gathering of fundraising professionals in the world, AFP ICON 2020 in Baltimore, March 29–31!

 Nov. 12, 2019 Nov. 19, 2019

April 2020
Post-ICON/The Trends Issue

Everything you missed at ICON and might be missing in the profession—the top issues and trends impacting fundraising that were presented at AFP ICON, plus what the heck to do AFTER the conference to ensure you actually remember and use what you learned (and stay recharged for the rest of the year).

Bonus Distribution: AFP ICON 2020 in Baltimore, MD
 Feb. 5, 2020 Feb. 12, 2020

July 2020
60th Anniversary Issue

Evolution of AFP Beyond Fundraising—60 years AFP was formed to develop a code of ethics and help create a profession. Now, the profession is established, and a whole new set of skills and knowledge are needed—and a whole new role for the association. We’ll address issues like leadership, policy, innovation, job satisfaction, self-care and life/work balance—everything you need to be a complete and happy professional!

 May 20, 2020 May 27, 2020

October 2020
The “We All Make Mistakes/Don’t Panic/You Got This” Issue

It’s October, the beginning of the giving season and nearing the end of the year—that critical time for most charities. But look, things happen. Projects get delayed. Staff leave. Mistakes are made. Timelines become skewed. The Fall issue is here to help:

  • How to Salvage…errr…Still Meet Your Fundraising Goal if You Got Sidetracked
  • End-of-Year Solicitations: If You Still Haven’t Gotten There, Now’s the Time—Ideas and Advice
  • Donor Cultivation—Personal Touches During the Holidays
  • The Last Two Weeks of 2020 and the First Two of 2021: How to Make Sure All the Bases Are Covered

Plus, we’ll be celebrating AFP Ethics Month. You can make mistakes, change timelines and even miss deadlines (though you shouldn’t). But we always need to be ethical with our donors and ensure trust in our organizations, especially during the all-important Giving Season!

 Aug. 19, 2020 Aug. 26, 2020

 

Rates & Specs

4-Color
Specs
1x
2x
4x

Full page

 8.75" x 11.25"

$5,330

$5,060

$4,540

2/3 page

 4.5" x 10"

$4,455

$4,240

$3,815

1/2 horizontal/vertical/island

Island: 4.5" x 7.25"
Horizontal: 7" x 4.875"
Vertical: 3.375" x 10"

$4,260

$3,945

$3,690

1/3 square

 4.5" x 4.875"

$2,470

$2,380

$2,310

1/4 square

 3.375" x 4.875"

$2,195

$2,060

$1,975

1/6 vertical

 2.125" x 4.875"

$1,820

$1,730

$1,640

Spread

16.75" x 11.25" Please call for a rate quote.

Trim Size: 8.25" x 10.875"

Cover Placements

Covers
Specs
1x
2x
4x

Inside front cover

 Full Page Bleed: 8.75" x 11.25"

$6,355

$5,915

$5,605

Inside back cover

$6,115

$5,690

$5,390

Back cover

$6,595

$6,155

$5,835

 

Additional Opportunities

Placement
Specs
Quantity
Rate with Printing
Rate Without Printing

Cover Tip 1-sided

4-color, 1-sided 7.75" x 10.375"

28,825

$7,500

$4,500

Cover Tip 2-sided

4-color, 2-sided 7.75" x 10.375"

$7,500

$4,500

Belly Band 1-sided

4-color, 1-sided 18" x 5"

$9,500

$5,500

Belly Band 2-sided

4-color, 2-sided 18" x 5"

$10,000

 $5,500

 

AP Resources Display Ads

AP resources display ads are smaller in size, but not in impact. Advertisers can use them toward a frequency break, to launch a new product or to just test the waters.

AP Resources Display Ads
1x
2x
4x

1" x 3.375"

$320

$270

$215

2" x 3.375"

$645

 $545

$435

GENERAL REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. AFP is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

 

PRODUCTION CONTACT

sendmyad@theYGSgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701

 

 

Special Advertising Opportunity: Advertorials

Advertorials allow you to explain your products and services in a cost-effective, customized way. Reserve a full-page or half-page advertisement in Advancing Philanthropy, and receive another half or full page at 25% off.

Advertiser supplies:

  • Headline text
  • Body text
  • Company logo (EPS)
  • Photos (TIFF or vector format)
  • Color specifications
  • Company contact info