Advertising Inserts
Insert Rates
Insert |
Rate |
|---|---|
|
Two-Page Insert |
Please contact Rob for Special Insert Pricing |
|
Four-Page Insert |
Insert Sizes and Specifications
Insert Type |
Binding |
Size |
Trim Size |
|---|---|---|---|
|
Two Page (one sheet/two sides) |
Tip-On |
8" x 11.125" |
8" x 10.875" |
|
Two Page (one sheet/two sides) |
Stitched |
8.5" x 11.125" |
8.25" x 10.875 |
|
Four Page (one sheet/two sides; folded) |
Tip-On |
16" x 11.125"; folds to 8" x 11.125" |
16" x 10.875"; folds to 8" x 10.875" |
|
Four Page (one sheet/two sides; folded) |
Stitched |
16.75" x 11.125"; folds to 8.375" x 11.125" |
16.5" x 10.875"; folds to 8.25" x 10.875" |
- APMA requires a two-month notice of the date of insertion.
- Inserts are subject to APMA approval, prior to Display Ad Space Reservation date.
- For tip-ons: an extra 1/8" is added to the top and bottom for trim.
- For Stitched: an extra 1/8" is added to ad sides for binding and trim.
- All inserts are to be supplied folded. Live matter should not exceed 1/4" minimum inside all edges of trimmed insert.
- Note: Because the magazine is perfect bound, no 4" lip is necessary for stitched inserts. That requirement is only for saddle-stitched publications.
Additional Opportunities Available for APMA News
- Larger units, gate-folds, tip-ins, die-cuts: Rates upon request.
- Back-up rates (per page): 1/2x earned B/W page rate.
- Business Reply Cards: 1x earned B/W page rate.
- Larger Size Business Reply Cards: 2x earned B/W page rate.
- Business Reply Card Requirements: A business reply card will be accepted when run in conjunction with an advertisement of at least one page. Please check with the production manager for mechanical requirements.
-
Polybagged Outserts
Specs for above mentioned items are available upon request.