APMA.org

Target Your Audience 24/7 with Digital Advertising

We live, work, get our news, and buy in an increasingly digital world. Online advertising not only allows you to zero in on your target customer, but also gives you extensive tools to track the ROI of your marketing dollars. Your ad, with an active link, instantly takes decision makers to current information about products and services they’re ready to buy. From lower banner ads to sponsored content on the homepage, APMA.org provides you with the tools to stay in front of podiatrists.

1:09 average time on page
2,262,103 pageviews
1,785,829 unique pageviews
881,877 unique visitors

Metrics (12-month average) 

Sponsored Content

Homepage metrics: 

  • 29,898 views per month- 358,772 per year
  • 14,112 unique views per month- 169,344 per year
  • Ave time on page: 0:24 sec

Metrics (12-month average)

$2,500 per month
Sponsored Content deliverables:
  • Logo (jpg 300 dpi or higher)
  • Headline (up to 6 words)
  • Word Preview (up to 30 words)
  • Link text + URL text
  • Optional: Hero image (2000px wide, between 800-1200px high), left side should open enough for white text 

Social media promotion included before run date. 

Banner Advertising

Each banner slot can accommodate up to three ads in rotation.
Ad Size Net Rate/Month 
Lower Banner (728 x 90) $1200 per month or $12,500 annually

Looking to reach patients and consumers? The Learn About Feet page on APMA.org is the perfect place! Advertise solely on this page and receive a lower banner placement for $800 per month.
Call your Account Executive for availability

File Specifications

  • jpeg and gif files only
  • Animation is not allowed
  • File size max 30KB

Sponsored Eblast

Distribution: 11,914
Average Open Rate: 17.57%

Reach APMA members with an email promoting your product or service. Advertisers provide email content in HTML format, “From” email address of your choice, and we handle the rest. With links back to your website, this is an excellent lead generation opportunity.

Frequency Net Rate/Week

Weekly

$2,000

Special rate: $5,000 for 3 emails

Materials Requirements

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Subject line for the email

General Requirements

  • All content is subject to review by APMA editorial advisers.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines.

Social Media

Distribute your message through APMA’s social media.

Twitter: 35,278 followers — @apma
Facebook: 41,784 followers — @theapma
Instagram: 1,145 followers — @official_apma
LinkedIn: 6,416 — American Podiatric Medical Association (APMA)
Professional Education Facebook: 667 followers — @apmamembers

APMA Social Media Package- $2,250

  • 1 post on the Professional Education Facebook page
  • 1 post on the LinkedIn page
  • 1 Post on the public Facebook page
  • 2 tweets through Twitter
  • 1 post on Instagram

Materials Requirements

Placement Feed and image dimensions and guidelines Feed ad character limits
Facebook
  • Recommended News Feed image size: 1,200 x 900 pixels.
  • News Feed image ratio: 4:3.
  • Recommended formats: JPG and PNG
  • Text: 90 characters (longer posts may be truncated on small screens)
  • Call to action with URL
Twitter
  • Twitter in-stream photo: Minimum- 600 x 335 px; Maximum- 1024 x 512
  • Maximum file size: 5 MB for photos and 3 MB for animated GIFs.
  • Text: fewer than 280
  • Call to action with URL
Instagram
  • Instagram photos: width-  between 320 and 1080 pixels
  • Aspect ratio: 1.91:1 and 4:5.
 
LinkedIn
  • Size Limit: 5 MB
  • Specs: at least 552 (width) x 276 (height) px
  • Image ratio: 3:1 to 2:3
 

Facebook Live

APMA hosts a 25 minute to 1-hour interview with you discussing talking points of your choosing for $4,000.

Promotion Schedule:
  • 4 weeks out- Weekly digital newsletter (each week)
  • 2 weeks out- one eblast
  • 1 week out- social media 
  • 3 days out- social media

Retargeting

Retargeting campaigns allow you to deliver your banner or video ads to apma.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing your ads to be served to qualified users that have visited APMA’s website(s): apma.org

You provide your campaign budget and your ads will run until contracted impressions are met on apma.org. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

  • Banners:
    • Display banners for both desktop and mobile in all of these sizes:
      • 300x250
      • 300x600
      • 320x50
      • 728x90
    • Video
      • MP4
      • File Size: 10MB
      • 15-30 second video

Materials need to be delivered to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.) 

Contact Rob for pricing and advertising information at Robert.Glass@theygsgroup.com.