Public Power Website

65,000 visits per month*
Up to 125,000 ad impressions per month*

With sought-after content updated every day, the PublicPower.org website draws new and return visitors in record numbers. Leverage this traffic with strategically positioned banner ads on high-traffic pages. You can refresh your ad every month, drive traffic to your landing pages, and track ad performance in real time.

Note: Ads may be restricted from some pages at the discretion of the association.

 

Ad Type
Specs
1 Month
3 Months
6 Months
9 Months
12 Months

Sidebar First — multiple pages

Up to 5 ads rotating in one position

 

  • 300 x 250 pixels | Clickthrough URL

 

$1,250

$3,375 $6,500 $9,625 $11,500

Native Sponsored Content by Topic — exclusive per topic

  • 160 x 90 pixels | Clickthrough URL 
  • Headline: 12 words
  • Body copy: 50 words

$1,250

$3,550 $6,750 $8,500 $10,500

Leaderboard — multiple pages

Up to 5 ads rotating in one position

 

  • 728 x 90 pixels | Clickthrough URL

 

$1,000

$2,750 $5,250 $7,750 $9,000

Sidebar Second — run of subpage

Up to 5 ads rotating in one position

 

  • 300 x 250 pixels | Clickthrough URL

 

$580

$1,400 $2,525 $3,000 $3,750

Embedded Ad by Topic

Ad is placed into both sidebar positions by topic. Each topic is an exclusive opportunity

 

  • 300 x 250 pixels | Clickthrough URL
  • Choice of topic 

 

$450

$1,215 $2,295 $3,240 $4,050

*Based on 2020 data.

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!

 

Public Power Suppliers Guide

The Online Suppliers Guide is a dedicated platform where buyers look for the products and services their utility needs. This user-friendly tool is built with intuitive categories and organization, strategic hyperlinks, and robust search capabilities. Make sure your company is listed, and enhance your presence with a prominent display ad.
 

 

Ad Type
Specs
3 Months
6 Months
12 Months

Basic Listing

 

Free for corporate associate members only.

Premier listing in 3 categories 

  • Company/Product Information:
    • Logo
    • Company profile (less than 500 characters)
    • Product description (less than 1000 characters)
    • Product image 
    • Contacts
    • Web and social links, and Google Maps link

Images should be at or under 300 pixels and 300 dpi

Free for Elite Corporate Members

-- -- $495

Video upgrade

400 x 300 pixels | Creative Accepted: Vimeo and YouTube embed links | Movie duration: up to 5 minutes 

-- -- $200

Each additional category 

Full category list available here: Suppliers Guide

-- -- $50

Category sponsorship listing in 3 categories

Appear first in category search results.

  • Video
    • 400 x 300 pixels | Creative Accepted: Vimeo and YouTube embed links | Movie duration: up to 5 minutes
  • Company/Product Information:
    • Logo
    • Company profile (less than 500 characters)
    • Product description (less than 1000 characters)
    • Product image 
    • Contacts
    • Web and social links, and Google Maps link
-- -- $1,500

Featured company (Limited to 8)

Logo and description on top of Suppliers Guide landing page.

  • Logo size: 120 x 60 pixels for rectangular logos and 120 x 120 pixels for taller logos
  • Text: 40 words max
  • Click-through URL
-- -- $1,750

Display banner (Limited to 8) 

 

  • Leaderboard: 728 x 90 pixels | JPG | File size no greater than 100kb
  • Click-through URL
$1,000 $1,990 $3,850
Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!

Public Power Current E-newsletter

11,000+ subscribers
30,000+ estimated ad impressions per month
3 issues distributed per week

Public power decision-makers across the country wake up to Public Power Current on their smartphones, tablets, and computers. With a dedicated and experienced news team, we provide meaningful content to a wide subscriber base. Member surveys and reader feedback consistently show that the Current is the preferred source of news and information for public power leaders. 

Our member's #1 source for industry news!

3 issues per week: sent every Tuesday, Wednesday, and Thursday (except holidays); submissions due 2 weeks before run date

Ad Type/Specs
Rates

NATIVE

Sponsored Content - Full Feature

  • Exclusive to 1 per issue
  • Written by APPA in consultation with client
  • Premier position; inserted once-per-week for two months
  • Rotating summaries/headlines in Current
  • Hosted on PublicPower.org for 12 months
  • Discuss custom feature with APPA news team
Prime visibility for a full year!

$12,000 per article

New price! Save even more when you bundle with other print or digital placements.

NATIVE

Sponsored Content - Summary

  • Submitted by advertiser
  • Rotating summaries/headlines in Current
  • Content ideas and edits from APPA news team

Submit up to three 50-word summaries with headlines and hyperlink URL

$5,500 per month

NEW for 2022!

NATIVE

Premium Placement Sponsored Content - Exclusive to 1 per E-newsletter

  • First placement in the E-newsletter
  • Text submitted by advertiser
  • 50 words, headline, and clickthrough URL
$6,500 per month

DISPLAY

Headline Leaderboard

  • Premier position in Current
  • 600x100 pixels
  • 150 dpi jpg only
  • Max file size: 50K
  • Clickthrough URL

$4,500 per month

DISPLAY

Middle Leaderboard

  • 600x100 pixels
  • 150 dpi jpg only
  • Max file size: 50K
  • Clickthrough URL

$3,500 per month

NEW for 2022!

DISPLAY

Video Ad

  • Exclusive to 1 video ad per E-newsletter issue; 4 placements per month
  • Screenshot dimensions: 423x238; 150 dpi jpg only; max file size: 50K
  • Video image linked to Vimeo or YouTube
  • In lieu of screenshot, APPA can pull from existing embed play screen.

$1,400 per month

Option to change video each week

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!

Engage More Readers with Sponsored Content

Advertisers have seen great results with our “Sponsored Advertising Content” options. These options fully align with the editorial tone and look to provide a seamless experience for readers and drive more traffic to your designated web pages. The APPA news team can produce a feature story for you or you can submit your own summary. Association-produced sponsored advertising content is hosted on our website for 12 months and the summary gets premier position in Current.

Online Public Power Directory

Act now! These positions will sell on an annual basis and are first-come, first-served. Limited to 6 advertisers.

Take advantage of this exclusive opportunity to align your brand with the modern, robust Online Public Power Directory. Members access this searchable and filterable web database of public utilities, federal power agencies, joint action agencies, regional associations, and other utility organizations and systems. Each of the six exclusive advertisers will rotate through three leaderboard positions. The ads will rotate with each click of the user’s mouse to ensure maximum exposure for all ads.

Ad Type
Specs
Annual Rate

Leaderboard

728 x 90 pixels | jpg or png | Clickthrough URL

$5,500

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!

Public Power Social Media Channels

Boosting is included on all social media posts!

APPA has a vibrant and fast-growing social media presence with tremendous engagement from members and other public power stakeholders. Content is refreshed every day and tailored to a range of interests, so we have a consistent following. We now offer you the opportunity to raise your profile and engage with a broad energy industry audience and a changing demographic by advertising on our social media channels.

 

 
Followers as of Sept. 2021
Typical Impressions in One Year
Typical Engagement in One Year

Twitter

7,000+

1,477,758

24,540

Facebook

4,800+

411,992

15,986

LinkedIn

6,700+

239,442

7,706

Instagram

3,300+

 

 

 

 

Rates & Specs

Ads will run only on the channels indicated below.

Ad Type/Specs
1 Month
3 Months
6 Months
VIDEO FEATURE

Sponsored advertising video featured on APPA’s YouTube, Facebook, Twitter, and Instagram once a week for duration of ad run. 

Video must be provided by advertiser and length limited to 2 minutes. File formats: mp4, m4v, mov

APPA offers free consulting on video topic, approach, and format.

$3,000

$7,000

$12,000

TWITTER

Sponsored advertising Tweet featured once a week for duration of ad run.

440 x 220 pixels JPG image with message not to exceed 280 characters. 

$1,100

$2,800

$5,150

FACEBOOK

Sponsored advertising post featured once a week for duration of ad run.

1200 x 630 pixels JPG image with message not to exceed 25 words. Clickthrough URL.

$1,000

$2,750

$5,100

INSTAGRAM

Sponsored advertising post on Instagram featured once a week for duration of ad run.

1080 x 1080 pixels JPG image only. Clickthrough URL.

$1,000

$2,750

$5,100

LINKEDIN

Sponsored advertising post featured once a week for duration of ad run.

1,200 x 627 pixels. Message not to exceed 25 words. Clickthrough URL.

$1,000

$2,750 $5,100

Already advertising with us? Upgrade your sponsored advertising content in Public Power Current with a sponsored Facebook post for $200 or a sponsored Tweet for $200.

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!
 
Discretionary Rights

APPA expressly reserves the right to reject or remove any sponsored post on its social media networks at any time. Final approval of all creative material is at the sole discretion of APPA. In addition, APPA reserves the right, at any time, to re-evaluate previously approved creative material to ensure ongoing compliance with our advertising guidelines and an optimal user experience, especially if posts elicit significant negative feedback from our audience.