Public Power Current E-newsletter

11,000+ subscribers
30,000+ estimated ad impressions per month
3 issues distributed per week

Public power decision-makers across the country wake up to Public Power Current on their smartphones, tablets, and computers. With a dedicated and experienced news team, we provide meaningful content to a wide subscriber base. Member surveys and reader feedback consistently show that the Current is the preferred source of news and information for public power leaders. 

Our member's #1 source for industry news!

3 issues per week: sent every Tuesday, Wednesday, and Thursday (except holidays); submissions due 2 weeks before run date

Ad Type/Specs


Sponsored Content - Full Feature

  • Exclusive to 1 per issue
  • Written by APPA in consultation with client
  • Premier position; inserted once-per-week for two months
  • Rotating summaries/headlines in Current
  • Hosted on for 12 months
  • Discuss custom feature with APPA news team
Prime visibility for a full year!

$12,000 per article

New price! Save even more when you bundle with other print or digital placements.


Sponsored Content - Summary

  • Submitted by advertiser
  • Rotating summaries/headlines in Current
  • Content ideas and edits from APPA news team

Submit up to three 50-word summaries with headlines and hyperlink URL

$5,500 per month

NEW for 2022!


Premium Placement Sponsored Content - Exclusive to 1 per E-newsletter

  • First placement in the E-newsletter
  • Text submitted by advertiser
  • 50 words, headline, and clickthrough URL
$6,500 per month


Headline Leaderboard

  • Premier position in Current
  • 600x100 pixels
  • 150 dpi jpg only
  • Max file size: 50K
  • Clickthrough URL

$4,500 per month


Middle Leaderboard

  • 600x100 pixels
  • 150 dpi jpg only
  • Max file size: 50K
  • Clickthrough URL

$3,500 per month

NEW for 2022!


Video Ad

  • Exclusive to 1 video ad per E-newsletter issue; 4 placements per month
  • Screenshot dimensions: 423x238; 150 dpi jpg only; max file size: 50K
  • Video image linked to Vimeo or YouTube
  • In lieu of screenshot, APPA can pull from existing embed play screen.

$1,400 per month

Option to change video each week

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!

Engage More Readers with Sponsored Content

Advertisers have seen great results with our “Sponsored Advertising Content” options. These options fully align with the editorial tone and look to provide a seamless experience for readers and drive more traffic to your designated web pages. The APPA news team can produce a feature story for you or you can submit your own summary. Association-produced sponsored advertising content is hosted on our website for 12 months and the summary gets premier position in Current.