Public Power Social Media Channels

Boosting is included on all social media posts!

APPA has a vibrant and fast-growing social media presence with tremendous engagement from members and other public power stakeholders. Content is refreshed every day and tailored to a range of interests, so we have a consistent following. We now offer you the opportunity to raise your profile and engage with a broad energy industry audience and a changing demographic by advertising on our social media channels.

 

 
Followers as of Sept. 2021
Typical Impressions in One Year
Typical Engagement in One Year

Twitter

7,000+

1,477,758

24,540

Facebook

4,800+

411,992

15,986

LinkedIn

6,700+

239,442

7,706

Instagram

3,300+

 

 

 

 

Rates & Specs

Ads will run only on the channels indicated below.

Ad Type/Specs
1 Month
3 Months
6 Months
VIDEO FEATURE

Sponsored advertising video featured on APPA’s YouTube, Facebook, Twitter, and Instagram once a week for duration of ad run. 

Video must be provided by advertiser and length limited to 2 minutes. File formats: mp4, m4v, mov

APPA offers free consulting on video topic, approach, and format.

$3,000

$7,000

$12,000

TWITTER

Sponsored advertising Tweet featured once a week for duration of ad run.

440 x 220 pixels JPG image with message not to exceed 280 characters. 

$1,100

$2,800

$5,150

FACEBOOK

Sponsored advertising post featured once a week for duration of ad run.

1200 x 630 pixels JPG image with message not to exceed 25 words. Clickthrough URL.

$1,000

$2,750

$5,100

INSTAGRAM

Sponsored advertising post on Instagram featured once a week for duration of ad run.

1080 x 1080 pixels JPG image only. Clickthrough URL.

$1,000

$2,750

$5,100

LINKEDIN

Sponsored advertising post featured once a week for duration of ad run.

1,200 x 627 pixels. Message not to exceed 25 words. Clickthrough URL.

$1,000

$2,750 $5,100

Already advertising with us? Upgrade your sponsored advertising content in Public Power Current with a sponsored Facebook post for $200 or a sponsored Tweet for $200.

Corporate associate members receive a 10% discount on all ad rates. And ELITE corporate members get a 25% discount!
 
Discretionary Rights

APPA expressly reserves the right to reject or remove any sponsored post on its social media networks at any time. Final approval of all creative material is at the sole discretion of APPA. In addition, APPA reserves the right, at any time, to re-evaluate previously approved creative material to ensure ongoing compliance with our advertising guidelines and an optimal user experience, especially if posts elicit significant negative feedback from our audience.