SCHOOL BUSINESS AFFAIRS

The magazine for business managers in education

Deliver editorial-like content that helps identify and/or solve the reader's problem or highlight a hot-topic issue in your industry or the latest news of interest to your audience. Emphasize your product's benefits and features in an effective and customizable way in a one or two-page spread.

 

“The articles in School Business Affairs have been thoroughly enjoyable and very useful in my long-time school business career.”

James B. Melohn, St. Charles Parish School Board, Luling, LA

Editorial Calendar

Issue
Issue Focus
Deadlines

October 2021

Leadership

Space Reservations: Sept. 1, 2021
Materials Due: Sept. 8, 2021
Approximate Mail Date: Sept. 27, 2021

November 2021

Finance & Budgeting

Space Reservations: Oct. 1, 2021
Materials Due: Oct. 8, 2021
Approximate Mail Date: Oct. 27, 2021

December 2021

Facilities/Building Management/Safety & Security

Space Reservations: Nov. 1, 2021
Materials Due: Nov. 8, 2021
Approximate Mail Date: Nov. 26, 2021

January 2022

The Nimble School Business Professional

Space Reservation: Dec. 1, 2021
Materials Due: Dec. 8, 2021
Approximate Mail Date: Dec. 27, 2021

February 2022

Operations & Support Services

Space Reservations: Jan. 4, 2022
Materials Due: Jan. 11, 2022
Approximate Mail Date: Jan. 28, 2022

March 2022

Funding & Cost Analysis

Space Reservations: Feb. 1, 2022
Materials Due: Feb. 8, 2022
Approximate Mail Date: Feb. 25, 2022

April 2022

Human Resources Management

Space Reservations: Mar. 1, 2022
Materials Due: Mar. 8, 2022
Approximate Mail Date: Mar. 25, 2022

May 2022

Technology & Innovative Practices

Space Reservations: Apr. 1, 2022
Materials Due: Apr. 8, 2022
Approximate Mail Date: Apr. 25, 2022

June 2022

Risk Management and Compliance

Space Reservations: Apr. 29, 2022
Materials Due: May 6, 2022
Approximate Mail Date: May 25, 2022

July/August 2022

Community Relations & Communications

Space Reservations: June 1, 2022
Materials Due: June 8, 2022
Approximate Mail Date: June 27, 2022

September 2022

Wellness

Space Reservations: Aug. 1, 2022
Materials Due: Aug. 8, 2022
Approximate Mail Date: Aug. 26, 2022

October 2022

Leadership

Space Reservations: Sept. 1, 2022
Materials Due: Sept. 8, 2022
Approximate Mail Date: Sept. 26, 2022

November 2022

Finance & Budgeting

Space Reservations: Sept. 30, 2022
Materials Due: Oct. 7, 2022
Approximate Mail Date: Oct. 25, 2022

December 2022 Facilities Space Reservations: 
Materials Due: 
Approximate Mail Date: 

Recurring Columns

  • Technology
  • Leadership
  • Legal and Legislative Issues
  • International Aspects
  • Member Spotlight
  • Tips & Tools

Rates

Frequency
1x
3x
6x
11x
22x

Full Page

$2,380

$2,190

$2,160

$2,060

$1,880

1/2 Page Island

$1,870

$1,790

$1,690

$1,605

$1,460

1/2 Page Horizontal

$1,700

$1,580

$1,380

$1,335

$1,215

1/3 Page

$1,250

$1,135

$1,080

$1,010

$920

1/4 Page

$995

$925

$880

$840

$765

Frequency Discount Policies 3x and 6x frequency rates are earned by running ads in any 3 or 6 issues within a 12-month period. 11x rates are earned by running ads in 11 consecutive issues within a one-year period. To qualify for discounts, advertisers must submit reservations for all issues initially.

SBA Covers

Frequency
3x
6x
11x

Cover 2 (Inside Front)

$5,195

$4,940

$4,680

Cover 3 (Inside Back)

$4,690

$4,435

$4,220

Cover 4 (Outside Back)

$5,325

$5,060

$4,820

 

ADVERTORIAL

Deliver editorial-like content that helps identify and/or solve the reader's problem or highlight a hot-topic issue in your industry or the latest news of interest to your audience. Emphasize your product's benefits and features in an effective and customizable way in a one or two-page spread.

Choose from a full-page ad with a full-page advertorial for $3,570, or a half-page ad with a half-page advertorial for only $2,550.

Element
Full Page Advertorial (1 Page Total)
Advertorial Spread (2 Pages Total)

Element

Full Page Advertorial (1 Page Total)

Advertorial Spread (2 Pages Total)

Headline

1 or 2 lines
1 or 2 lines

Sub-headline

32 words
32 words

Body

200 words max

900 words max

Logo

Jpeg or tif 300 dpi

Jpeg or tif 300 dpi

Contact Information

Address/Phone/Fax/Email/Website

Address/Phone/Fax/Email/Website

Format 

PDF

PDF

Download Template

Note: Advertorial content is due on the published ad close deadline for the corresponding issue. All advertorial content is subject to approval by ASBO. Files should be submitted fully designed.

 

 

 

SPECS

Placement
Size

2 Page Spread

Trim: 16.25 x 10.875
Bleed: 16.5 x 11.125 inches

Full Page

Trim: 8.125" x 10.875"
Bleed: 8.375" x 11.125"

1/2 Page Island

4.625" x 7"

1/2 Page Horizontal

7" x 4.625"

1/3 Page Vertical

2.195" x 9.5"

1/3 Page Horizontal

4.625" x 4.875"

1/4 Page Vertical

3.375" x 4.625"

1/4 Page Horizontal

4.625" x 3.5"

Belly Band

19" x 4.25"

Print Specifications

Printing: Web offset
Binding: Saddle-stitched
Page Trim: 8.125" x 10.875"
Bleed: 8.375" x 11.125"
Safety Area: Please keep vital copy at least .25" from trim
Live Area: 7" x 10"

 

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. ASBO is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

 

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701