2020 Media Kit

Reach Consumers with Hearing Loss 

For 40 years, HLAA has been the foremost organization representing people with hearing loss. So it’s not surprising that our constituents regard our print and online publications as lifelines to helping them live successfully―making them extremely loyal readers of Hearing Life, print and online, and hearingloss.org.

HLAA’s bimonthly magazine, Hearing Life, the online Hearing Life e-News and the HLAA website all provide the latest, most accurate information on products, services, research and technology in the hearing health care field. They also feature personal stories of people with hearing loss―offering readers encouragement and the feeling that they’re not alone in the challenges they face. The information is useful, relevant and relatable, giving consumers something to look forward to in each issue. Importantly, HLAA’s publications are highly regarded, credible sources of information that our readers trust.

 

 

 

The Benefits of Advertising With HLAA

There are many advantages to reaching this important audience of readers and compelling reasons to advertise with HLAA:

  • People with hearing loss include every demographic.
  • HLAA publications are ideal outlets for companies committed to diversity in marketing and who want more visibility for their corporate social responsibility initiatives and reputation.
  • Hearing loss is the third most common health concern in the United States.
    • More than 48 million Americans currently have some degree of hearing loss.
    • As the population ages and noise-induced hearing loss becomes more prevalent, more people will likely be affected.
  • A significant number of HLAA publication readers are baby boomers who have substantial buying power.
    • Nearly $8 trillion worth of economic activity in the U.S. in 2015 was generated by the spending of those aged 50 and older, according to Joseph F. Coughlin, author of The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market.
    • The Boston Consulting Group projects that by 2030, those 55 and older will have accounted for half of all domestic consumer spending in the U.S. since the Great Recession. 
    • With the new over-the-counter hearing device market, people are going to need clear information on products about getting help with mild-to-moderate hearing loss. 
  • HLAA publications effectively reach U.S. veterans.
    • Hearing loss and tinnitus are the most common disabilities affecting those returning from combat zones. 
 

By the Numbers

  • 91 percent of HLAA members with a moderate hearing loss or greater wear hearing aids.
  • 61 percent of HLAA members with a mild hearing loss wear hearing aids. That compares with 20 percent among the general population.
  • 48 percent of HLAA members indicate they use assistive listening devices (ALDs) such as FM systems, audio loops, infrared or hardwired systems.
  • 83 percent of HLAA members have a telecoil in their hearing aids.
  • The HLAA Convention attracts more than 1,200 attendees annually, making it the largest event of its kind for consumers with hearing loss.
  • 95 percent of HLAA Convention attendees use some form of assistive technology, such as hearing aids or cochlear implants.
  • The HLAA Walk4Hearing attracts more than 10,000 walkers in cities across the country each year.

In addition to advertising, HLAA also has sponsor opportunities at our signature events, such as the Walk4Hearing and the HLAA Convention. Find out more at https://www.hearingloss.org/programs-events/convention/org and Walk4Hearing.org