Retargeting

Retargeting campaigns allow you to deliver your banner or video ads to HLAA's website visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target our audience across the web and on social media, allowing us to serve your ads to qualified users that have visited the HLAA website. 

You provide your campaign budget and your ads will run until contracted impressions are met. Submitting all 5 ad sizes requested will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

From the advertiser:

  • Banners:
    • Display banners for both desktop and mobile in all of these sizes:
      • 300x50
      • 300x250
      • 300x600
      • 320x50
      • 728x90
  • Video
    • MP4
    • 15-30 second video

Materials need to be to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.) 

Pricing

  • Display Ad: $25 CPM   
  • Video: $60 CPM 

Minimum order: 100,000 impressions