Hearing Life 

Frequency: Bimonthly (6 issues per year) | Readership:  16,000 

Hearing Life is the leading consumer-focused magazine for people with hearing loss. Formerly known as Hearing Loss Magazine, the publication underwent a meaningful name change and complete redesign in 2018. The new name and design more accurately reflect the vibrant, active consumer base that the magazine reaches. And it provides relevant content that responds to readers’ broad range of interests as they seek to live their best lives with hearing loss.

Hearing Life reaches a highly engaged, highly targeted audience, including HLAA members, hearing health centers, and libraries. HLAA also distributes the publication at all marketing events. The magazine is also offered in digital format.

 

 

 

 

 

Editorial Calendar

In all issues, Hearing Life includes information and/or articles on hearing assistive technology, inspirational personal stories and advocacy concerns.

Issue
Editorial Highlights
Ad Close
Art Due

January/February 2020

Arts, entertainment and culture

Nov. 14, 2019 Dec. 3, 2019

March/April 2020

Science, research and medicine
Walk4Hearing

Jan. 9, 2020 Feb. 4, 2020

May/June 2020

HLAA2020 Convention – Cover feature
Career and workplace
Parenting

Bonus distribution at HLAA2020 Convention
Mar. 6, 2020 Apr. 1, 2020

July/August 2020

Children, youth and young adults
Sports
Travel

May 8, 2020 June 3, 2020

September/October 2020

Active aging
Mental, physical and emotional well-being
Back to school
HLAA2020 Convention wrap-up

July 10, 2020 Aug. 5, 2020

November/December 2020

Veterans
The holidays
Technology

Sept. 10, 2020 Oct. 7, 2020

Note: The editorial calendar is subject to change as new story opportunities and compelling current events present themselves.

Bonus Distribution: Throughout the year, ​we occasionally mail to additional mailing lists and distribute at events such as HLAA Chapter meetings and HLAA Walk4Hearing locations.

Featured Products Section

The Featured Products section is a special advertising section that showcases products and industry innovations to the readers of Hearing Life magazine.  The special section is published in both the print and digital editions with links for more information. 

Contact your sales representative for more information.

 

 

 

RATES AND SPECS

4-color
Specs
1x
3x
6x

Back Cover

Bleed: 9" x 11.5"
Trim: 8.5" x 11"

$4,100

$3,575

$3,400

Inside Back Cover

Bleed: 9" x 11.5"
Trim: 8.5" x 11"

$3,900

$3,405

$3,240

Inside Front Cover

Bleed: 9" x 11.5"
Trim: 8.5" x 11"

$3,600

$3,405

$3,240

Page 3

Bleed: 9" x 11.5"
Trim: 8.5" x 11"
No Bleed: 7.375" x 9.75"

$3,380

$3,140

$2,550

Page 5

Bleed: 9" x 11.5"
Trim: 8.5" x 11"
No Bleed: 7.375" x 9.75"

$3,700

$3,280

$3,140

Full Page

Bleed: 9" x 11.5"
Trim: 8.5" x 11"
No Bleed: 7.375" x 9.75"

$2,750

$2,435

$2,300

1/2 Page

Horizontal: 7.375" x 4.625"
Vertical: 4.625" x 7.375"

$1,800

$1,600

$1,530

1/3 Page

Horizontal: 4.75" x 4.625"
Vertical: 2.625" x 9.875"

$1,275

$1,225

$1,100

1/6 Page

Horizontal: 4.75" x 2.5"
Vertical: 2.5" x 5"

$900

$865

$825

Feature Product Ad

Words:  130 max.
Feature Product Image: 2" x 1.5"

$1,000

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GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. HLAA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

 

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701