ITE.org

Average time spent on each page: 1:26
Average page views per month: 88,254
Average unique users each month: 23,257
Average number of sessions per user: 1.75

ITE.org is the place to go to be in the know! The ITE website provides access to content, technical information, the ITE Career Center, and much more! Advertising on the ITE website is a cost-effective means to reach thousands of transportation professionals either with a stand-alone ad or as a complement to print advertising in ITE Journal.

Rates & Specs

Placement
Specs/Pixels
Per Month Rate
Top Rectangle

300 x 250 + URL

JPEG, PNG, or GIF

$800

Second Rectangle

300 x 250 + URL

JPEG, PNG, or GIF

$800

Third Rectangle

300 x 250 + URL

JPEG, PNG, or GIF

$800

 

 

Retargeting

Retargeting campaigns allow you to deliver your banner or video ads to apma.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing your ads to be served to qualified users that have visited APMA’s website pages that begin with ite.org

You provide your campaign budget and your ads will run until contracted impressions are met on APMA’s website pages that begin with ite.org. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

  • Banners:
    • Display banners for both desktop and mobile in all of these sizes:
      • 300x250
      • 300x600
      • 320x50
      • 728x90
      • 160x600
      • 300x50
    • Video
      • MP4
      • File Size: 10MB
      • 15-30 second video

Pricing

50,000 impression minimum:

  • Display Ad: Starting at $40 CPM  
  • Video: Starting at $75 CPM

 

Materials need to be delivered to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.) 

 

Retargeting

Retargeting Flow Chart

Retargeting campaigns allow you to deliver your banner or video ads to ite.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing your ads to be served to qualified users that have visited the ITE website(s):  ite.org

You provide your campaign budget and your ads will run until contracted impressions are met on ite.org. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

  • Banners:
    • Display banners for both desktop and mobile in all of these sizes:
      • 300x250
      • 300x600
      • 320x50
      • 728x90
  • Video
    • MP4
    • File Size: 10MB
    • 15-30 second video

 

Materials need to be delivered to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.) 

ITE Spotlite

Reach almost 16,000 subscribed ITE members with the ITE enewsletter!

Number of subscribers: 15,601
Average open rate: 23.55%
Average click rate: 14.63%

Advertising in ITE Spotlite is an ideal way to enhance your brand or highlight your company’s products and services to a receptive audience. Readers can connect directly to your website. Our three sizes of ads (standard, preferred, and premium) fit any budget and can be an effective part of any integrated advertising strategy! ITE Spotlite is published twice a month–and your ad will run in both issues for one low rate! Ads are accepted on a first-come, space-available basis, so reserve your space TODAY!

Placement
Specs/Pixels
Monthly Rate

Premium Banner

600 x 150 + URL

JPEG, PNG, or GIF

$1,000

Preferred Banner

600 x 75 + URL

JPEG, PNG, or GIF

$800

Bottom Banner

600 x 75 + URL

JPEG, PNG, or GIF

$500

 

 

ITE Journal Online

Average Monthly Visitors: 2,033
Average Monthly Digital Edition Pageviews: 37,077

Advertise on the digital edition of ITE Journal. Articles highlight issues related to transportation operations and safety, traffic engineering, transportation planning, intelligent transportation systems, the impact of emerging technologies on transportation, building livable and healthy communities, complete streets, autonomous/connected vehicles, transportation demand management, parking, and more. The readership of ITE Journal is a diversified base of city, state, and local transportation professionals encompassing a wide range of fields.

Now offering additional Digital Edition advertising opportunities!

Digital Edition Opportunities
Specs
Rates per Issue

Right Skyscraper 

120x600 px + URL

$1,000

Left Skyscraper

120x600 px + URL $1,000

Top Banner

468x60 px + URL

$800

Bottom Banner

468x60 px + URL

$600

 

Digital Edition Opportunities
Rates

Digital Edition Sponsorship

$2,495

Bellyband

$995

Embedded video file

$695/element


 

 

Digital Edition eNewsletter

Average Send: 13,000
Average Open Rate: 31.5%

Sent out twice a month, the ITE Journal Digital Edition eNewsletter is a great way to reach ITE members! The email alerts readers not to miss out on the latest digital edition of ITE Journal related to transportation operations and safety, traffic engineering, transportation planning, intelligent transportation systems, the impact of emerging technologies on transportation, building livable and healthy communities, complete streets, autonomous/connected vehicles, transportation demand management, parking, and more.

Rates & Specs

Email Sponsorship
Specs
Rate

Sponsored Content Text Ad

  • 50–75 words (including a headline)
  • Website URL
  • Logo (transparent PNG; recommended size 200x100px)

$1,100

Banner

640 x 80 pixels / JPG + URL

$1,000

Exclusive Email Sponsor

up to 3 banners and 2 sponsored text ads

$3,500

 

 

ITE Sponsored Eblast

Price: $4,000

Average Send: 16,000

Frequency: 2 per month

Let ITE send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email.

Materials Requirements

  • Fully designed, ready-to-send email in an HTML file with a JPEG and PNG version (use a testing service such as litmus to confirm html validation and deliverability of code).
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files).
  • All hyperlinks need to be embedded.
  • Subject line for the email.

General Requirements 

  • ITE must approve all content prior to distribution.
  • Advertiser should submit materials for review 7-10 business days ahead of agreed-upon send date for review.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Ask your account executive for submission processes and deadlines.

 

 

Podcast Sponsorships

ITE Talks Transportation is a collaboration between ITE and Bernie Wagenblast, founder and editor of the Transportation Communication Newsletter and host of Transportation Radio. Each month, a new podcast features a thought leader within the transportation industry.

Sponsorship includes:

  • Short, musical introduction containing the sponsor’s company name and a short tag
  • 30–45 second commercial break during the 15–25 minute podcast
  • Brief mention at the completion of the podcast
  • Recognition of the sponsor with URL listed on the online Podcast page

Podcasts are archived on the ITE website as well as on the Transportation Radio website. Podcasts are also distributed via iTunes, Spreaker, Amazon Music, SpotifyITE Spotlite, (a bi-monthly enewsletter received by more than 16,000 ITE members), and the Transportation Communications Newsletter (sent to 8,100 email addresses daily).

Recent guests on the ITE Talks Transportation podcast include:
  • U.S. Deputy Transportation Secretary Polly Trottenberg
  • National Safety Council President and CEO Lorraine Martin
  • INRIX President and CEO Bryan Mistle
  • AASHTO Executive Director Jim Tymon
  • AAPTA President and CEO Paul Skoutelas

Rates

Placement
1x
3x
6x
Podcast Sponsorship $800 each $750 each ($2,250 total) $700 each ($4,200 total)