ITE.org

Average time spent on each page: 1:26
Average page views per month: 88,254
Average unique users each month: 23,257
Average number of sessions per user: 1.75

ITE.org is the place to go to be in the know! The ITE website provides access to content, technical information, the ITE Career Center, and much more! Advertising on the ITE website is a cost-effective means to reach thousands of transportation professionals either with a stand-alone ad or as a complement to print advertising in ITE Journal.

Rates & Specs

Placement
Specs/Pixels
Per Month Rate
Top Rectangle

300 x 250 + URL

JPEG, PNG, or GIF

$800

Second Rectangle

300 x 250 + URL

JPEG, PNG, or GIF

$800

Third Rectangle

300 x 250 + URL

JPEG, PNG, or GIF

$800

 

 

Retargeting

Retargeting campaigns allow you to deliver your banner or video ads to apma.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing your ads to be served to qualified users that have visited APMA’s website pages that begin with ite.org

You provide your campaign budget and your ads will run until contracted impressions are met on APMA’s website pages that begin with ite.org. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

  • Banners:
    • Display banners for both desktop and mobile in all of these sizes:
      • 300x250
      • 300x600
      • 320x50
      • 728x90
      • 160x600
      • 300x50
    • Video
      • MP4
      • File Size: 10MB
      • 15-30 second video

Pricing

50,000 impression minimum:

  • Display Ad: Starting at $40 CPM  
  • Video: Starting at $75 CPM

 

Materials need to be delivered to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.)