Car Kulture DeLuxe

Established: 2001
Published: Bi-Monthly

Welcome to the world of Car Kulture DeLuxe — America’s favorite traditional gearhead lifestyle publication. Readers across the U.S., U.K. and all over the world look to CKD for the latest in hot rod culture, going far beyond just what’s under the hood. Music, fashion, art, business — a diverse range of insights that transcends generations is what makes CKD the best showcase for advertising your business.

From traditional hot rod Deuce roadsters to the latest work from talented young fabricators and much more, CKD spans the globe to find the best examples of the finest hot rods, kustoms and the world surrounding them. Recent issues have featured restored kustoms built over 50 years ago, surviving hot rods from the same period, nose-bleed straight axle gassers, mid-1960s altered wheelbase drag cars, and hot rods and kustoms built within the last year that transport readers back in time. The right look is timeless.

Editorial

Car Kulture DeLuxe offices are in are in Georgia, Tennessee, Colorado and California. We have contributing writers and photographers from all over the U.S., Canada, Australia, Japan and Europe. Our writers and photographers are the best in the business because of their passion for their work and their ability to tell the most compelling stories in our industry.

When we cover events, we do it with boots on the ground. We’re there with our own cars in the middle of the motorhead madness, often driving a few hundred miles to get there. We cover events that the other magazines don’t, and we report from the participant point of view — because that’s our view. Each issue features useful tech articles, from the quirky to the traditional to the truly innovative, that highlight much of the same work we do on our own cars. The CKD staff lives the kustom lifestyle every day, and we’ve been deep into it since we were kids building model cars to emulate the big ones we loved.

There’s more to this life than cars, too. Music, art, fashion, history and more are covered with our increasingly diverse readership top of mind. Our vintage and modern perspectives make CKD a must-read for anybody that calls hot rod and kustom culture a part of their lifestyle. 

Distribution

Car Kulture DeLuxe is published six times a year and is distributed coast-to-coast by Curtis Circulation Company, from the corner grocer to the street rod shop, to book stores and every newsstand where quality magazines are sold. It is also distributed in Europe, Japan, the UK, Australia, New Zealand, and many other countries. Cover price is $6.99.

Car Kulture DeLuxe has one of the best subscriber renewal rates in the industry. Car Kulture DeLuxe is consistently the best selling hot rod magazine in each of the top three bookstores in the nation—Barnes & Noble, Books-A-Million and Hastings—not only outselling all other hot rod magazines by a huge margin, but also ranking in the top 10% of all magazines in those same stores. Care to guess which magazine has the highest sell-through rate in those stores? It’s Car Kulture DeLuxe, selling at a rate of more than twice the national average. Why? Because Car Kulture DeLuxe delivers the goods with each and every issue. And Car Kulture DeLuxe is also available in a digital version, readable on all Apple or Android devices. We can put a hot link in your CKD ad that will take readers straight to your website.

Source: 2019 NPS Media Group

Editorial Calendar

Issue
Editorial Highlights
Ad Close
Art Due
On Sale Date

November/December 2020

 1940s-1950s

  • Ford vs Chevy
  • Outlaw Country Music
  • Sacramento Autorama

9/14/20

9/21/20

11/10/20

January/February 2021

Sweetheart Issue

  • Cocktail Tutorials
  • Burlesque History
  • Ed Roth Exhibit
  • Valentine Pinup Special

11/9/20

11/16/20

1/5/21

March/April 2021

 Cross Country Cruising

  • Travel Trailers
  • Drive-Ins, Cruise Ins & Gas Stations
  • Daily Drivers

1/11/21

1/18/21

3/9/21

May/June 2021

 Tiki Issue

  • Bar Travel Guide
  • Wavecrest Woodie Show, Tiki Oasis
  • Surf Cruisers
  • Pinup Special

3/8/21

3/15/21

5/4/21

July/August 2021

 Lonestar State Issue

  • Lonestar Roundup, Hotrod Showdown,  Paint & Pistons
  • Ghost Towns
  • TX Car Clubs

5/10/21

5/17/21

7/6/21

September/October 2021

 Estrogen Issue

  • WWII Reenactment
  • Female Car Clubs, Builders, Pinstripers & Interior Finishing
  • Concept Cars

7/12/21

7/19/21

9/7/21

November/December 2021

 Restoration

  • Interior Finishing (Upholstery, Accessorie)
  • Radio & Sound Systems
  • Vintage Neon, Signage, Emblems Memorabilia

9/13/21

9/20/21

11/9/21

January/February 2022

 Accessories

  • Tires, Wheels, Mirrors Ornaments

11/8/21

11/15/21

1/4/22

 

 

 

 

RATES

COLOR
1x
3x
6x

Full Page

$3,780

$3,600

$3,420

2/3 Page

$2,790

$2,700

$2,520

1/2 Page

$2,385

$2,295

$1,980

1/3 Page

$1,800

$1,710

$1,620

1/4 Page

$1,485

$1,350

$1,260

1/6 Page

$1,080

$1,035

$990

Cover 2 (Spread Only)

$9,000

$8,775

$8,550

Cover 3*

$4,500

$4,320

$3,960

Cover 4

$5,580

$5,220

$4,950

 

SPECS

Placement
Size

Full Page (A)*

Bleed: 8.125" x 11.25"
Trim: 8" x 10.917"
No Bleed: 7" x 10"

2/3 Page (B)

4.625" x 10"

1/2-Page Horizontal (C)

7" x 4.75"

1/2-Page Vertical (D)

4.625" x 7"

1/3-Page Horizontal (E)

4.625" x 4.625"

1/3-Page Vertical (F)

2.25" x 10"

1/4 Page (G)

3.4" x 4.5"

1/6-Page Horizontal (H)

4.625" x 2.25"

1/6-Page Vertical (I)

2.25" x 4.625"

  • Each page is three columns. Each column is 2-1/4” wide. Important parts of bleed advertisement should be at least 1/4 inch from edge. Allow 1/4 inch safety margin at gutter of each page. Bleed Charge: 10%. No charge for gutter bleed.
  • Special positioning available upon request. Additional charge may apply.
  • Ad design or production questions? Call Pablo Colomban 720-284-4304.

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required bleed.
    • Top/Bottom: 1/6” (.1666”)
    • Left/Right: 1/16” (.0625”)
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Murpho's Publishing is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701

Some Nationwide Stores Where Car Kulture DeLuxe is Sold

7-Eleven Inc • Acme Markets • Albertsons • Army Air Force Exchange • Associated Fresh Markets • Associated Grocers (CANADA) • AutoZone • Balls Food Stores • Barnes & Noble Inc • Bartell Drug Co • Bi Mart Corp • Big Kmart Discount Dept Stores • Big Lots Inc • BI-LO Inc • BOOK WORLD, INC • Books A Million Inc • Brookshire Brothers Ltd • Brookshire Grocery Co • Calgary Co-Op • Canadian Forces Exc. • Chevron MG • Circle K • Cosentinos Food Marts • County Market/SuperValu • Dillon Food Stores • Duckwall Alco Stores Inc • Erickson Oil Products Inc • Esso • Fas Gas Ltd • Federated CO-OP Ltd • Fiesta Mart Inc/Grocery • Food Lion • Food Maxx • Fred Meyer Stores Inc • Giant Eagle Inc • Giant Food Inc • Git N Go Conv Stores • Great A & P Tea Co • Harps Food Stores Inc • Harris Teeter Supermarkets Inc • HASTINGS ENTERTAINMET • Holiday Cos Inc • Homeland Stores Inc • Husky Oil/Mohawk • Hy Vee Food Stores • IGA • Indigo • Ingles Markets Inc • International News -CANADA • J B Sullivan Inc • J H Harvey Co LLC • Kent Oil Inc • Kinney Drugs Inc • Kroger • Loaf N Jug Mini Mart • Lowes Food Stores • Lynns • Mac's Convenience Stores • Mega Presse • Meijer Inc • Midwest Petroleum Co • Mobil MG • Nash Finch Co • Niemann Foods Inc • Pathmark Stores Inc • Pep Boys • Pester Marketing Co • Petro Canada • Pharmasave Drugs • Pharmx Rexall • Piggly Wiggly • Plaid Pantries Inc • Pollys Food Service Inc • PriceSmart • Publix Supermarkets • Quality Food Centers • Rainbow Foods • Ralphs Grocery Co • Randalls Food Markets • Red Apple Market • Safeway USA/ Canada • Save Mart Supermarkets • Save-On Foods • Sentry Foods MG • Shaws Supermarket • Shell • Shop N Save • ShopKo Stores • Shoppers Food • Smiths Food & Drug • Sobey's - Quebec • Stater Bros Markets • Stop & Shop Supermkt • SuperTarget Center • SuperValu/Farm Fresh • Sweetbay Supermarkets • Target Stores • The Grocery People • Thriftway Unified Portland • Tom Thumb Food & Pharmacy • Triple Four • United Dairy Farmers • Valero • Valu-Mart • Village Farm Dairy • Wal Mart • Walgreens Co • Wegmans Food Markets • Winks • Winn Dixie Stores • Yokes Foods Inc 

ALSO SOLD ON NEWSTANDS IN THESE COUNTRIES

USA • BRAZIL • MEXICO • GUADALAJARA • DUBAI • SOUTH AFRICA • TURKEY • AUSTRIA • BELGIUM • DENMARK • FINLAND • GERMANY • HOLLAND • NORWAY • SWEDEN • UK • AUSTRALIA • INDONESIA • NEW ZEALAND • MILITARY OVERSEAS