Ol' Skool Rodz

Established: 2003
Published: Bi-Monthly

Hardcore traditional hot rodders have turned to the pages of Ol' Skool Rodz, the unquestioned leader in the category, since its first issue in 2003. In every bi-monthly issue, Ol’ Skool Rodz brings you the best from the rod and kustom world with the greatest collection of traditional rods and old skool kustoms anywhere.

We represent a widely diverse audience from around the globe, male and female, ages 15 to 80. We owe our appeal to a balance of well-written editorial commentary, easy-to-follow technical articles, and awesome rod features, all presented with compelling passion by an eclectic crew of talented and experienced rodders.

Editorial

Our staff differs from that of many of our competitors in one special aspect: we actually participate in the hot rod and kustom lifestyle. We build the cars, we go to the shows and we actually talk to our readers face-to-face. No one else does that. Our readers see your ad in our magazine as an endorsement from us. It’s an intensely loyal readership, too. They will become your loyal customers. 

Ol’ Skool Rodz offices are in Georgia, Tennessee, Colorado and California. Contributing writers and photographers range from all over the U.S., plus Canada, Australia, Japan, and Europe. Editorial features and commentary provide a candid look at Rodz-related topics and our columnists are the best in the industry. We have grassroots reporting, indepth features and coverage of what’s hot in the rodz kulture. We cover events, road trips, and nostalgia drags. We let you in on the shop talk, tech tips and roadside repairs from America’s best traditional rod builders and fabricators.

Ol’ Skool Rodz is the only journal read by everyone from the tattooed psychobilly chop shop artist to grayheaded ol’ rodders that started this whole movement back in the ‘50s. 

Distribution

Ol’ Skool Rodz is published six times a year and is distributed coast-to-coast by Curtis Circulation Company, from the corner grocer to the street rod shop, to book stores and every newsstand where quality magazines are sold. It's also distributed in Europe, Japan, the UK, Australia, New Zealand and many other countries. Cover price is $6.99. 

Ol’ Skool Rodz has an impressive and continually growing subscriber base with one of the best renewal rates in the industry. Additionally, Ol’ Skool Rodz and its sister magazine, Car Kulture DeLuxe, are consistently the best-selling hot rod magazines in the top bookstores in the nation, including Barnes & Noble, Books-A-Million, and Hastings. Rodz not only outsells other hot rod magazines by a huge margin, but also ranks in the top 10% of all magazines in those same stores. It performs the same at Walmart, too.

Source: 2019 NPS Media Group

Editorial Calendar

Issue
Editorial Highlights
Ad Close
Art Due
On Sale Date

December 2020/January 2021

 Prewar Classics

  • Hot Rod History
  • Spark Plug Tutorial
  • Grills and Chin Bar

8/7/20

8/14/20

10/6/20

February/March 2021

 Chopped Issue

  • Lowering Options & What Not to Do
  • Metal Finishing
  • Sharpening Body Lines

10/12/20

10/19/20

12/8/20

April/May 2021

 Paint Special

  • Paint Chip Repair Tutorial
  • Pinstriping
  • Motor Painting Tutorial
  • Panel Paint Jobs

12/14/20

12/21/20

2/9/21

June/July 2021

 Back to the Basics Issue

  • Must-Have Tools & Garage Setups
  • Most Common Mistakes & Myths
  • Protonics Conversion
  • Motor Timing

2/8/21

2/15/21

4/6/21

August/September 2021

 Electric Issue

  • Power Steering
  • 6 Volt To 12 Volt Conversion
  • Connection Wiring
  • Supplies Guide

4/12/21

4/19/21

6/8/21

October/November 2021

 Industrious Issue

  • Trucks
  • Home Garages
  • Auctions & Swap-Meets
  • Barn Find Cars

6/14/21

6/21/21

8/10/21

December 2021/January 2022

 Legends & Best of the Year

  • Vintage Engines & Parts
  • Prewar Classics
  • Trogg, “Race of the Gentlemen”
  • Differences in Flatheads
  • Tribute to The Key Figures in Custom Culture

8/9/21

8/16/21

10/5/21

 

 

 

 

SPECS

Placement
Size

Full Page (A)*

Bleed: 8.125" x 11.25"
Trim: 8" x 10.917"
No Bleed: 7" x 10"

2/3 Page (B)

4.625" x 10"

1/2-Page Horizontal (C)

7" x 4.75"

1/2-Page Vertical (D)

4.625" x 7"

1/3-Page Horizontal (E)

4.625" x 4.625"

1/3-Page Vertical (F)

2.25" x 10"

1/4 Page (G)

3.4" x 4.5"

1/6-Page Horizontal (H)

4.625" x 2.25"

1/6-Page Vertical (I)

2.25" x 4.625"

  • Each page is three columns. Each column is 2-1/4” wide. Important parts of bleed advertisement should be at least 1/4 inch from edge. Allow 1/4 inch safety margin at gutter of each page. Bleed Charge: 10%. No charge for gutter bleed.
  • Special positioning available upon request. Additional charge may apply.
  • Ad design or production questions? Call Pablo Colomban 720-284-4304.

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required bleed.
    • Top/Bottom: 1/6” (.1666”)
    • Left/Right: 1/16” (.0625”)
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Murpho's Publishing is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701

Some Nationwide Stores Where Ol' Skool Rodz is Sold

7-Eleven • Associated Food Stores • Avondale Stores • Ayers Oil Co • Balls Food Stores • Barnes & Noble Inc • Bartell Drug Co • Bel Air Markets • Best Oil Co • Bi Mart Corp • Big Kmart Discount Dept Stores • Big M • BI-LO • BOOK WORLD • Books A Million • Bosselman • Boyers Food Market • BP • Brookshire Grocery • Buchanan Oil • Buehler Foods • C & B Warehouse Dist • Calgary • Canadian Forces Exc. • Cenex Zip Trip Stores • Chevron • Chief Supermarkets • Circle K • CITY NEWS • Coborns • Coles • Conoco • Cooper's Market • Copps Corp Co • Cosentinos Food Marts • Couche-Tard • Country Mart • County Market/SuperValu • Covington Foods • Cubbys Stores • Daisy Mart • Dierbergs Markets • Dillon Food Stores • Discount Drug Mart • Duckwall Alco Stores • Esso • Extra Foods • Fas Gas Ltd • Federated • Food Lion • Food Maxx • Foodarama • Foodland • Fred Meyer Stores • Frys Food Stores • Giant Eagle • Git N Go Conv Stores • Git N Split • Great A & P Tea Co • Harris Teeter Supermarkets • Harvest Foods • HASTINGS ENTERTAINMET • Homeland Stores • Husky Oil • Hy Vee Food Stores • IDA Drug Mart • Indigo • Ingles Markets • Inserra Supermarkets • JOSEPH BETH BOOKSELLER • Kinney Drugs Inc • Kirby Foods Inc • Kroger • Kwik Shop • Kwik-Way • Lewis Drugs • Loaf N Jug Mini Mart • Loblaws • Lowes Food Stores • Mac's Convenience Stores • Marathon • Marine Corps Exchanges • Mars Super Markets • Marsh Supermarkets • McKays Markets Inc • Meijer Inc • Midwest • Mobil • Moyle Petroleum • Navy NEXCOM • Niemann Foods • Pathmark Stores • PDQ Food Stores • Pep Boys • Petro Canada • Pharma Plus • Pharmx Rexall • Piggly Wiggly • PriceSmart • Publix • Quality Food Centers • Quick Chek • Quik Mart • Rainbow Foods • Raleys Supermarkets • Ralphs Grocery Co • Real Canadian Superstore • Ridleys Food • Safeway • Save Mart • Save-On Foods • Shaws Supermarket • Shell Canada Ltd • Shell MG • Shop N Save • ShopKo Stores • Smiths Food & Drug • Staples Oil Co • Stater Bros Markets • Stop & Shop Supermarket • Stop N Go Stores • Super Kmart Centers • SuperAmerica • SuperTarget Center • SuperValu • Sweetbay Supermarkets • Target Stores • The Grocery People • Thriftway • Tom Thumb Food & Pharmacy • Tops Markets • Town & Country • United Dairy Farmers • Valero • Wal Mart Supercenter • Waldbaums Inc • Walgreens Co • Warrenton Oil Co • Wegmans Food Markets Inc • Weis Markets Inc • Winn Dixie

Also Sold on Newsstands in These Countries

USA • BRAZIL • MEXICO • GUADALAJARA • DUBAI • SOUTH AFRICA • TURKEY • AUSTRIA • BELGIUM • DENMARK • FINLAND • GERMANY • HOLLAND • NORWAY • SWEDEN • UK • AUSTRALIA • INDONESIA • NEW ZEALAND • MILITARY OVERSEAS