Digital Ad Deadlines

2022

Month Ad is Running
Advertiser Art Deadline
Jan. 12/13
Feb. 1/17
Mar. 2/14
April 3/17
May 4/15
June 5/16
July 6/16
Aug. 7/15
Sept. 8/15
Oct. 9/14
Nov. 10/13
Dec. 11/14

 

2023

Month Ad is Running
Advertiser Art Deadline
Jan. 12/13
Feb. 1/16
Mar. 2/14
April 3/14
May 4/14
June 5/15
July 6/14
Aug. 7/14
Sept. 8/14
Oct. 9/14
Nov. 10/16
Dec. 11/13
Jan. 2024 12/12

Digital Ad Best Practices

 

Establish a Hierarchy

Include these three essential elements in display ads, listed in
order of importance:
 
1. Value Proposition
 
 
 
Calls attention to the product or service. May feature highlights, special offers, or prices and should be the primary content of the ad.
(i.e., “Buy two sweaters, get one free!”)
 
2. Call-to-Action (CTA)
 
 
 
 
The CTA serves as an invitation for the user to click. It may not require the most space, but it should grab attention using ample color contrast. Display ad CTAs should take the form of labeled buttons.
(i.e., “Get My Free Sweater Now”)
 
3. Logo
 
 
 
It’s essential to include the organization’s logo to build brand awareness and provide context. However, it should not be the ad’s focal point.
 

 

Additional Recommendations:

  • Use high quality assets within your ads, whether photography, illustrations, or logos. Images must be recognizable and relevant.

  • Don’t use too many words: Your ad may only get a moment of the reader’s attention. Get your point across quickly and effectively, and end with a strong CTA

  • Text must be legible. We recommend using sans-serif fonts, like Arial or Roboto, especially at small sizes. Keep font sizes to 10 point or above.

  • Use the RGB color mode when designing, which ensures that brand colors will display as intended.

  • Keep branding consistent. Landing pages should have the same branding as the banner ad. This includes everything from colors, to fonts, to imagery

  • Use a URL tracking service such as Bitly or ClickMeter to generate a URL for your campaign that allows you to track clicks in real time

  • Note: Image resolution (measured in DPI or PPI) is not crucial, since web images only read pixel count. 72 DPI is considered native screen resolution and is a good standard to not go below, but your ads are likely to look the same whether they are exported at 72 DPI or 300 DPI. Find what works best for your (or your designer's) workflow and stick to it.

Ad Submission Requirements:

  • Send digital ad materials to: sendmyad@theygsgroup.com

  • When emailing us your materials, please include the client acronym in your subject line.

  • All advertisers are subject to review and publisher's advertising policies.

  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.