America's Benefit Specialist

America's Benefit Specialist is the official publication of the National Association of Health Underwriters. Each month, it is delivered to 16,000 of the country’s top benefits professionals and includes a readership of more than 36,000.

Align your marketing message with our trusted editorial content and reach a targeted group of qualified decision-makers. From regional inserts, to tip-ins and tip-on covers, we will work with you to build a package with NAHU that fits your 2020 marketing efforts. 

America's Benefit Specialist readers are sophisticated decision-makers who are influential to their clients and 64% of them have been in the industry for over 21 years. They are: 

  • Over half of America's Benefit Specialist readers are Independent agent/brokers
  • Owners
  • Agents
  • Producers 

NAHU members sell a multitude of plans and/or products. 
The percentage of them who sell:

 

  • Consumer Driven HSA  89%
  • Dental 87%
  • Disability 86%
  • Small Group 85%
  • Vision 84%
  • Individual 80%
  • Life 72%
  • Large-group 69%
  • Wellness 64%
  • Long Term Care 64%
  • Voluntary/Worksite 62%
  • Self-funded 62%
  • Medicare Supplements 54%
  • Medicare Advantage 50%
  • Annuities 39%