REALTOR® Magazine

Widely read among NAR's 1.3 million members.

REALTOR® Magazine is the official magazine of the NATIONAL ASSOCIATION OF REALTORS® and the business tool for real estate professionals. REALTOR® magazine provides information on real estate industry best practices, brings expert insights to significant industry trends, and provides REALTORS® with timely decision-making tools to determine business purchases and strategies.

REALTORS® represent a massive market for your products and services. Collectively, REALTORS® spend $7.8 billion on products and services annually for their businesses. Target this lucrative market through REALTOR® Magazine.

The print magazine includes:

  • Practical, how-to articles on selling, law, management, and more
  • Profiles of successful practitioners
  • Summaries of recent court cases
  • News on federal laws and regulations affecting you
  • New products for your business
  • Interviews with newsmakers

            

 

"Advertising in REALTOR® Magazine was a great business decision. I always know when the latest issue has arrived because my phone starts ringing and doesn’t slow down for days. Weeks later we still get calls and sales! Thank You!"

Jim Sullivan | Founder | AllTheLeads.com

2019 Editorial Calendar

January-February

Power of Storytelling 

Storytelling in Your Marketing: Sellers who share what a home has meant to them. Buyer testimonials working with agents.    

Scripts: When to use and when not to.

News Package: Smart Tax Strategies for Agents and Brokers

  • No more entertainment deductions: how agents can revamp business development tactics. 
  • Tax planner advice to help you avoid common mistakes.

March-April

How’s Your FinQ?: Strategies to Ensure Your Financial Wellbeing 

Entering the Opportunity Zone: The federal government has created tax incentives for investing in underserved communities. Learn about this new investment strategy for yourself or your clients.  Plus, NAR’s Center for Financial Wellness: Steps you can take to manage finances today and in retirement.

The Evolving State of Retirement Communities: What do younger residents want, how is marketing changing?

The Rise of the Prefab Building: A cost-saving approach to commercial construction that mirrors the residential prefab boom, and promises to reshape commercial development.

 

May-June

Getting Started

30 Under 30s: The scoop on real estate’s emerging stars.

A Tech Guide: How to outfit your business when you’re starting from scratch.

Get off the Dime: Tips for trying something new: a niche, a designation, changing companies, becoming a broker; Psychology Issue.

Healthcare and the Real Estate Landscape: The impact on building and leasing needs.

July-August

House and Home

America’s Housing Stock: What the country needs to shelter its citizens.

Builders’ Top Trends: Future-proofing housing from natural disasters.

Reimagining Underused Spaces: What’s become of big box retail space, golf courses, parking lots.

Design Comebacks: What design features from years gone by are making a comeback—with a contemporary twist. 

Real Estate Photography and the Internet: What to do when your images show up on websites without your permission? Do you know how to protect your rights in the photos that you post? Best practices in the use and reuse of imagery. Plus: How to choose a real estate photographer.

September-October

2019 Conference and Expo in San Francisco-Insights from America’s Tech Corridor

Real Estate 911: How to address the emotional hurdles buyers and sellers face throughout a transaction.

Franchise Report: The leading brands and emerging players showcase their successes. Plus: C-suite interviews, enhanced listings.

November-December

Giving Back

Good Neighbors: Celebrating Extraordinary Giving by REALTORS®—Now in its 20th Year 

Brokerages Pay it Forward: Overview of brokerage foundations and franchise programs that encourage commission donations or participation in charitable events. 

Mentorships that Secure a Legacy: Brokers and agents who volunteer to help next-gen practitioners get on solid footing.

 


 

 

REALTOR® Buyers' Market

Real estate professionals need signs, gifts, promotions and a variety of other tools to succeed in their business.  Capture their attention in the REALTOR® Buyers’ Market section.  You can buy a traditional line ad or a fractional display ad that lets you showcase your product or service directly to 1 million + REALTORS®.

Contact Natalie DeSoto for all Buyers' Market advertising options available. 

Natalie DeSoto

717.580.8184
natalie.desoto@theygsgroup.com

 

 

 

2019 Deadlines

REALTOR® Magazine

Issue Feature Topic Ad Close Art Due In Home
January/February Power of Storytelling 11/21/2018 12/5/2018 1/5/2019
March/April How’s Your FinQ? Strategies to ensure your financial wellbeing 1/16/2019 1/30/2019 3/2/2019
May/June Getting Started 3/20/2019 4/3/2019 5/4/2019
July/August House and Home 5/22/2019 6/5/2019 7/6/2019
September/October  2019 Conference & Expo in San Francisco - Insights from America’s Tech Corridor   7/24/2019 8/7/2019 9/7/2019
November/December Giving Back 9/18/2019 10/2/2019 11/2/2019

Business Tips Newsletter

Issue Art Due Send Date
November 2018 11/1/18 11/13/18
December 2018 11/29/18 12/11/18
January 2019 1/3/19 1/8/19
February 2019 2/7/19 2/12/19
March 2019 3/7/19 3/12/19
April 2019 4/4/19 4/9/19
May 2019 5/9/19 5/14/19
June 2019 6/6/19 6/11/19
July 2019 7/3/19 7/9/19
August 2019 8/8/19 8/13/19
September 2019 9/5/19 9/10/19
October 2019 10/3/19 10/8/19
November 2019 11/7/19 11/12/19
December 2019 12/5/19 12/10/19

Daily News

Due no later than two days prior to the Monday email date. Delivery dates (approximate). Delivered daily (Monday-Friday), excluding federal holidays.

NAR Weekly Report

Due no later than five business days prior to the Thursday email date. Delivery dates (approximate). Delivered every Thursday, adjusted where necessary for federal holidays. Except for the second Thursday of every month.