REALTOR® Magazine

Widely read among NAR's 1.5+ million members.

REALTOR® Magazine is the official magazine of the NATIONAL ASSOCIATION OF REALTORS® and the business tool for real estate professionals. REALTOR® Magazine provides information on real estate industry best practices, brings expert insights to significant industry trends, and provides REALTORS® with timely decision-making tools to determine business purchases and strategies.

REALTORS® represent a massive market for your products and services. Collectively, REALTORS® spend $7.8 billion on products and services annually for their businesses. Target this lucrative market through REALTOR® Magazine.

The print magazine includes:

  • Practical, how-to articles on selling, law, management, and more
  • Profiles of successful practitioners
  • Summaries of recent court cases
  • News on federal laws and regulations affecting you
  • New products for your business
  • Interviews with newsmakers

 

                        

 

"Advertising in REALTOR® Magazine was a great business decision. I always know when the latest issue has arrived because my phone starts ringing and doesn’t slow down for days. Weeks later we still get calls and sales! Thank you!"

Jim Sullivan | Founder | AllTheLeads.com

2022 Editorial/Production Calendar

Issue
Editorial Highlights
Ad Space Close
Artwork Due
Mail Date

Winter

Cover Feature: REALTOR® Value

Q&A: Leslie Rouda Smith: How this second-generation REALTOR® has forged her own path

Census Deep Dive: Expert insights on population trends revealed in the 2020 Census and the impact on real estate business--and how to respond
Economic Outlook: What to expect in the coming year

Selling Strategies: Step-by-Step - Creating a CMA
Special Focus: Best Tech from CES

11/19/21

12/3/21

1/22/22

Spring

Cover Feature: Advocacy

Accessing Fairness: How a diverse range of buyers overcame overt bias and systemic barriers to become homeowners - and how REALTORS® helped them on their path

Big Moves toward Equitable Development: Cities are recreating their master plans to prioritize equitable growth with an eye on environmental justice, walkability, and economic growth

That's Who We R 2022: Where to see and hear the new ad campaign, launched in mid-February - on television, radio and social media

Selling Strategies: Step-by-Step - Producing a newsletter for your business
Special Focus: Marketing - Tips for Winning Campaigns

2/18/22

3/4/22

4/23/22

Summer

Cover Feature: Sustainability

Sustaining the Built Environment: What real estate professionals need to know about the resilient building practices, conservation, and energy efficiency 

30 Under 30: Class of 2022

Magic of Mentoring: The best advice you've received in your career. Plus, inside the NAR Spire mentoring program

Selling Strategies: Step-by-Step - Creating a cohesive social media presence
Special Focus: Closings - State of the Art

5/20/22

6/3/22

7/23/22

Fall

Cover Feature: Personal Growth

Good Neighbor Awards: Our annual celebration of REALTORS® extraordinary service

Virtual Networking: How to use online forums -- Facebook Groups, Clubhouse, Virtual Conferences -- as part of a business-building strategy

Bringing Emotional Intelligence (EQ) to Your Work: In the high-emotion business of real estate, real estate pros benefit with the concept of emotional intelligence and how to overcome negative emotions in buyers and sellers to bring sales to a happy close

Selling Strategies: Step-by-Step - Getting your customer list in order
Special Focus: Coaching - Build Accountability into Your Work

8/19/22

9/2/22

10/22/22

Editorial lineup and deadlines are subject to change.

REALTORS® Buyers’ Market

This special section of REALTOR® Magazine provides a cost-effective platform to showcase your products and services to over 1.4 million REALTORS®. Traditional line ads or fractional display ads are available.

Advertise Today!

Contact your NAR Account Executive for advertising information at nar@theygsgroup.com.

 

 

 

REALTOR® Magazine Print Specs

Ad Placement
WxH

Spread (Non Bleed)

15.5 x 10

Spread Bleed

16.25 x 10.75

Full Page (Non Bleed)

7.5 x 10

Full Page Bleed

8.25 x 10.75

1/2 Page

7.5 x 4.8125

1/3 Page (Square)

4.8125 x 4.8125

1/3 Page (w/Full Page)

2.5 x 10

1/4 Page (Square)

3.6875 x 4.8125

Trim Size: 8" x 10.5"
Live Area: 7.5" x 10"
Binding: saddle stitched. Jogs to top, 1/8" trim

The term REALTOR® is a membership mark of the association and it means “member of the National Association of REALTORS® and we restrict its usage. Click here for our advertising policy.

Ad Inserts

Ad Placement
WxH

Full Page (Bleed)

8.25 x 10.75

Full Page (Non Bleed)

7.5 x 10

1/2 Page

7.5 x 4.5

  • Ads and Inserts must be supplied as a high-resolution PDF (PDF/x-1a:2003).
  • REALTOR® Magazine is printed in 4-color process (CMYK). Spot colors must be converted to their 4-color equivalents. All advertising is subject to review for trademark use and copy content.
  • Submit artwork to sendmyad@theygsgroup.com.

BRC Mechanical Requirements: Contact us for production information at sendmyad@theygsgroup.com.

Buyers’ Market Print Specs

Ad Placement
WxH

1/2 Page

7 x 4 

1/4 Page

3.375 x 4

1/8 Page

3.375 x 1.75

1/16 Page

1.625 x 1.75

Line Ads

*

*Four lines with a standard box around it, yellow filled. Line ads are typeset by REALTOR® Magazine in 8pt. ITC Franklin Gothic Book typestyle.  Maximum characters (including spaces and punctuation marks) per line is 30.

 

 

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NAR is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

 

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701