eNewsletters

Daily, weekly, monthly—reach an engaged audience of REALTORS® anywhere and everywhere with REALTOR® Magazine’s award-winning eNewsletters. 

REALTOR® Mag Tips

  • Monthly distribution to 305,000 members, split between Brokers and Agents
  • Features business best practices for REALTORS® and REALTOR® AEs
  • Low unsubscribe rate: 0.01%
  • Open rate average: 28%
  • Clickthrough rate: 12%
  • Two text ad positions and four rectangle ad positions are available each month

REALTOR® Mag News

  • Daily opt-in distribution to 57,000 subscribers
  • Keeps REALTORS® plugged in to the latest industry happenings from around the country
  • Low unsubscribe rate: 0.00%
  • Open rate average: 32%
  • Clickthrough rate: 11%
  • Two text and four rectangle positions are available each day

Member’s Edge

  • Delivered each Thursday, except the 2nd Thursday of the month, to over 1 million subscribers
  • Features general news, information, and updates from NAR
  • Low unsubscribe rate: 0.01%
  • Open rate average: 20%
  • Clickthrough rate: 8.9%
  • One text and three rectangle positions are available each week
  • Video Ad: 200K-300K views, 200-1,600 Clickthroughs

AE INS

  • Delivered each Wednesday to more than 2,300 subscribers
  • Sent to REALTOR® AE Magazine distribution (State and Local REALTOR® Association Staff)
  • Low unsubscribe rate: 0.00%
  • Open rate average: 42%
  • Clickthrough rate: 25%
  • Two rectangle positions available each week

Content sponsorships not available for this eNewsletter. 

Commercial Digest

  • Delivered the second week of the month to over 60,000 subscribers
  • Features commercial-related news and events
  • Low unsubscribe rate: 0.01%
  • Open rate average: 28%
  • Clickthrough rate: 4%
  • One text and one rectangle position each month

REALTOR® Magazine Digital Edition

  • Delivered every other month to over 167,000 subscribers
  • Includes all stories in print-edition of REALTOR® Magazine
  • Low unsubscribe rate: 0.02%
  • Open rate average: 27%
  • Clickthrough rate: 6.3%
  • One leaderboard position every other month

Source: Adestra (Jan-June 2020)

Video

Make a huge impact in every eNewsletter by adding a video ad.  Highlight your product or service in this new unique format. 

There are four scenarios to include video in email:

  1. Video Plays Out. Must be clicked in email, will play with sound. Additional click will go to designation destination link (in mobile emails apps)
  2. GIF Loops. Auto plays and goes to designated destination link (in Outlook Mobile and webmail views)
  3. Static Image. Will go to designated destination link (in desktop Outlook)
  4. Text. The defined text and destination link will be rendered.

Requirements:

  • Provide ad destination link.
  • Advertiser supplies the video.
    • YouTube link (preferred), OR
    • MP4 file (no specific time or file size limit)
    • Minimum resolution 1280 x 720px.
  • Ad frame to show as initial thumbnail.
  • An image that is displayed at the end of the video.
  • An alternative text description.
  • An 8-second frame of time you would like to be set for the GIF loop.
  • A single still image for the last display scenario.

Video player displays at 650w x 366h.

Open rates broken down by device for video:

 

REALTOR® Mag News
REALTOR® Mag Tips
Member’s Edge
AE INS eNewsletter
Commercial Digest
REALTOR® Mag Digital

44% Mobile
55% Webmail
2.9% Desktop

36% Mobile
63% Webmail
2.1% Desktop

92% Mobile
6.1% Webmail
2.3% Desktop

43% Mobile
52% Webmail
7.1% Desktop

44% Mobile
52% Webmail
5.8% Desktop

44% Mobile
55% Webmail
2.8% Desktop

 

eNews Specs

Ad Placement
Specs

eNewsletters

  

Text Ad
Text ads do not apply to AE INS eNewsletter

 20–30 words; URL

Rectangle

300 x 250; URL

20-30 words of text for the non-html version of the newsletter

Leaderboard 

Only applies to REALTOR® Magazine Digital Edition

650 x 80; URL

20-30 words of text for the non-html version of the newsletter


Newsletter Advertising Guidelines

  • Image types: JPG, PNG, GIF (GIF won’t show up in all email clients)
  • Animation time: 30 seconds suggested, 3 loop maximum
  • File size should be high resolution – recommended image size is 600x500 pixels
  • No audio allowed
  • Linking URLs must be domain name based and cannot be the IP address
  • Provide linking URL with ad creative submission; third-party tags must be live at the time of submission to enable thorough testing before launch
  • Advertisements cannot resemble REALTOR® Magazine Online content
  • Creative cannot use the REALTOR® name or logo without preapproval from REALTOR® Magazine
  • REALTOR® Magazine reserves the right to accept, retract, or reject any advertisement at any time
  • All creatives must be submitted three business days prior to the launch of the campaign date
  • Submit artwork to sendmyad@theygsgroup.com.

REALTOR® Mag Tips

Due no later than three business days prior to the Tuesday email date.  Delivered monthly on Tuesdays, adjusted where necessary for federal holidays. Delivery dates are approximate.

REALTOR® Mag News

Due no later than three business days prior to the Monday email date. Delivered daily (Monday–Friday), excluding federal holidays. Delivery dates are approximate. 

Member’s Edge

Due no later than three business days prior to the Thursday email date. Delivered every Thursday; adjusted where necessary for federal holidays. Delivery dates are approximate. 

AE INS 

Due no later than three business days prior to the Wednesday email date. Delivered every Wednesday; adjusted where necessary for federal holidays. Delivery dates are approximate. 

Commercial Digest 

Due no later than three business days prior to the Tuesday email date.  Delivered the second Tuesday of each month; adjusted where necessary for federal holidays.  Delivery dates are approximate. 

REALTOR® Magazine Digital Edition

Due no later than three business days prior to the Wednesday email date.  Delivered every other month on the first Wednesday; adjusted where necessary for federal holidays.  Delivery dates are approximate.