eNewsletters

Daily, weekly, monthly—reach an engaged audience of REALTORS® anywhere and everywhere with REALTOR® Magazine’s award-winning eNewsletters. 

REALTOR® Mag Tips

  • Monthly opt-in distribution to 277,000 REALTORS®
  • Actionable, how-to business content
  • Low unsubscribe rate: 0.01%
  • Open rate average: 30%
  • Clickthrough rate: 14%
  • Two text ads and four rectangle ad positions available each month

REALTOR® Mag News

  • Daily opt-in distribution to 49,000 REALTORS®
  • Keeps REALTORS® plugged in to the latest industry news and trends
  • Low unsubscribe rate: 0.00%
  • Open rate average: 29%
  • Clickthrough rate: 17%
  • Two text ads and four rectangle positions available each day

Member’s Edge

  • Delivered each Thursday, except the 2nd Thursday of the month, to over 786,000 REALTORS®
  • Features essential news and member updates from NAR
  • Low unsubscribe rate: 0.01%
  • Open rate average: 20%
  • Clickthrough rate: 11%
  • One text ad and three rectangle positions available each week

Source: Adestra (Aug-Dec 2019)

AE INS

  • Delivered each Wednesday to more than 2,500 engaged professionals
  • Essential news and updates for state and local REALTOR® association executives
  • Open rate average: 44%
  • Click to open rate: 22%
  • Two banner positions available each week

Content sponsorships not available for this eNewsletter. 

New for 2020 - Video

Make a huge impact in every eNewsletter by adding a video ad.  Highlight your product or service in this new unique format. 

There are four scenarios to include video in email:

  1. Video Plays Out. Must be clicked in email, will play with sound. Additional click will go to designation destination link (in mobile emails apps)
  2. GIF Loops. Auto plays and goes to designated destination link (in Outlook Mobile and webmail views)
  3. Static Image. Will go to designated destination link (in desktop Outlook)
  4. Text. The defined text and destination link will be rendered.

Requirements:

  • Provide ad destination link.
  • Advertiser supplies the video.
    • YouTube link (preferred), OR
    • MP4 file (no specific time or file size limit)
    • Minimum resolution 1280 x 720px.
  • Ad frame to show as initial thumbnail.
  • An image that is displayed at the end of the video.
  • An alternative text description.
  • An 8-second frame of time you would like to be set for the GIF loop.
  • A single still image for the last display scenario.

Video player displays at 650w x 366h.

Open rates broken down by device for video:

REALTOR® Mag News:

43% Mobile
54% Webmail
4.1 Desktop

REALTOR® Mag Tips:

55% Mobile
43% Webmail
3.8% Desktop

Member’s Edge:

93% Mobile
4.5% Webmail
3.4% Desktop

AE INS eNewsletter:

41% Mobile
47% Webmail
16% Desktop