eNewsletters
Daily, weekly, monthly—reach an engaged audience of REALTORS® anywhere and everywhere with REALTOR® Magazine’s award-winning eNewsletters.
REALTOR® Mag Tips
- Monthly distribution to 297,000 members
- Features business best practices for REALTORS® and REALTOR® AEs
- Low unsubscribe rate: 0.01%
- Open rate average: 31%
- Clickthrough rate: 11%
- Two text ad positions and four rectangle ad positions are available each month
REALTOR® Mag News
- Daily opt-in distribution to 54,000 subscribers
- Keeps REALTORS® plugged in to the latest industry happenings from around the country
- Low unsubscribe rate: 0.00%
- Open rate average: 34%
- Clickthrough rate: 13%
- Two text and four rectangle positions are available each day
Member’s Edge
- Delivered each Thursday, except the 2nd Thursday of the month, to over 990,000 subscribers
- Features general news, information, and updates from NAR
- Low unsubscribe rate: 0.01%
- Open rate average: 24%
- Clickthrough rate: 12%
- One text and three rectangle positions are available each week
- Video Ad: 200K-300K views, 200-1,600 Clickthroughs
AE INS
- Delivered each Wednesday to more than 2,400 subscribers
- Sent to REALTOR® AE Magazine distribution (State and Local REALTOR® Association Staff)
- Low unsubscribe rate: 0.01%
- Open rate average: 44%
- Clickthrough rate: 33%
- Two rectangle positions available each week
Content sponsorships not available for this eNewsletter.
Commercial Digest
- Delivered the second week of the month to over 60,000 subscribers
- Features commercial-related news and events
- Low unsubscribe rate: 0.01%
- Open rate average: 27%
- Clickthrough rate: 5%
- One text and one rectangle position each month
REALTOR® Magazine Digital Edition
- Delivered every other month to over 139,000 subscribers
- Includes all stories in print-edition of REALTOR® Magazine
- Low unsubscribe rate: 0.01%
- Open rate average: 31%
- Clickthrough rate: 10%
- One leaderboard position every other month
Source: Adestra (Jan-June 2020)
Video
Make a huge impact in every eNewsletter by adding a video ad. Highlight your product or service in this new unique format.
There are four scenarios to include video in email:
- Video Plays Out. Must be clicked in email, will play with sound. Additional click will go to designation destination link (in mobile emails apps)
- GIF Loops. Auto plays and goes to designated destination link (in Outlook Mobile and webmail views)
- Static Image. Will go to designated destination link (in desktop Outlook)
- Text. The defined text and destination link will be rendered.
Requirements:
- Provide ad destination link.
-
Advertiser supplies the video.
- YouTube link (preferred), OR
- MP4 file (no specific time or file size limit)
- Minimum resolution 1280 x 720px.
- Ad frame to show as initial thumbnail.
- An image that is displayed at the end of the video.
- An alternative text description.
- An 8-second frame of time you would like to be set for the GIF loop.
- A single still image for the last display scenario.
Video player displays at 650w x 366h.
Open rates broken down by device for video:
REALTOR® Mag News |
REALTOR® Mag Tips |
Member’s Edge |
AE INS eNewsletter |
Commercial Digest |
REALTOR® Mag Digital |
|
|---|---|---|---|---|---|---|
|
44% Mobile |
36% Mobile |
92% Mobile |
43% Mobile |
44% Mobile |
44% Mobile |
|
eNews Specs
Ad Placement |
Specs |
|
|---|---|---|
eNewsletters |
||
|
Text Ad |
20–30 words; URL | |
|
Rectangle |
300 x 250; URL 20-30 words of text for the non-html version of the newsletter |
|
|
Leaderboard Only applies to REALTOR® Magazine Digital Edition |
650 x 80; URL 20-30 words of text for the non-html version of the newsletter |
|
*Additional sizes needed for mobile responsiveness. NOTE: We do not accept 3rd party ad tags for mobile responsive ads. .jpg, .gif and .png files ONLY.
Online Advertising Guidelines
- Image types: JPG, PNG (GIF for REALTOR® Magazine Online only)
- Max file size: 40k per unit
- Max looping: 30 seconds
- Animation allowed on REALTOR® Magazine Online only
- Animation time: 30 seconds suggested, 3 loop maximum
- No audio allowed
- 3rd party ad serving allowed
- All creative must be submitted five days prior to the launch of the campaign date
- Linking URLs must be domain name based and cannot be the IP address
- We strongly recommend that Rich Media ads be submitted in HTML 5 format. For HTML 5 technical requirements click here
- REALTOR® Magazine Online reserves the right to accept, retract, or reject any advertisement at any time.
- Provide linking URL with ad creative submission; third-party tags must be live at the time of submission to enable thorough testing before launch
- Advertisements cannot resemble REALTOR® Magazine Online content
- Creative cannot use the REALTOR® name or logo without preapproval from REALTOR® Magazine
- Cookies are not allowed
- Submit artwork to sendmyad@theygsgroup.com.
REALTOR® Mag Tips
Due no later than three business days prior to the Tuesday email date. Delivered monthly on Tuesdays, adjusted where necessary for federal holidays. Delivery dates are approximate.
REALTOR® Mag News
Due no later than three business days prior to the Monday email date. Delivered daily (Monday–Friday), excluding federal holidays. Delivery dates are approximate.
Member’s Edge
Due no later than three business days prior to the Thursday email date. Delivered every Thursday; adjusted where necessary for federal holidays. Delivery dates are approximate.
AE INS
Due no later than three business days prior to the Wednesday email date. Delivered every Wednesday; adjusted where necessary for federal holidays. Delivery dates are approximate.
Commercial Digest
Due no later than three business days prior to the Tuesday email date. Delivered the second Tuesday of each month; adjusted where necessary for federal holidays. Delivery dates are approximate.
REALTOR® Magazine Digital Edition
Due no later than three business days prior to the Wednesday email date. Delivered every other month on the first Wednesday; adjusted where necessary for federal holidays. Delivery dates are approximate.