eNewsletters

Daily, weekly, monthly—reach an engaged audience of REALTORS® anywhere and everywhere with REALTOR® Magazine’s award-winning eNewsletters. 

REALTOR® Mag Tips

  • Monthly distribution to 297,000 members
  • Low unsubscribe rate: 0.01%
  • Open rate average: 31%
  • Clickthrough rate: 11%
  • Two text ad positions and four rectangle ad positions are available each month

REALTOR® Mag News

  • Daily opt-in distribution to 54,000 subscribers
  • Low unsubscribe rate: 0.00%
  • Open rate average: 34%
  • Clickthrough rate: 13%
  • Keeps REALTORS® plugged in to the latest industry happenings from around the country
  • Two text and four rectangle positions are available each day

Member’s Edge

  • Delivered each Thursday, except the 2nd Thursday of the month, to over 990,000 subscribers
  • Features general news, information, and updates from NAR
  • Low unsubscribe rate: 0.01%
  • Open rate average: 24%
  • Clickthrough rate: 12%
  • One text and three rectangle positions are available each week
  • Video Ad: 200K-300K views, 200-1,600 Clickthroughs

Source: Adestra (Aug-Dec 2019)

AE INS

  • Delivered each Wednesday to more than 2,400 subscribers
  • Sent to REALTOR® AE Magazine distribution (State and Local REALTOR® Association Staff)
  • Open rate average: 44%
  • Clickthrough rate: 33%
  • Two rectangle positions available each week

Content sponsorships not available for this eNewsletter. 

Commercial Digest

  • Delivered the second week of the month to over 59,000 subscribers
  • Features commercial-related news and events
  • Low unsubscribe rate: 0.01%
  • Open rate average: 33%
  • Clickthrough rate: 5%
  • One text and one rectangle position each month

REALTOR® Mag Digital

  • Delivered every other month to over 139,000 subscribers
  • Includes all stories in print-edition of REALTOR® Magazine
  • Low unsubscribe rate: 0.01%
  • Open rate average: 31%
  • Clickthrough rate: 10%

Source: Adestra (Jan-June 2020)

Video

Make a huge impact in every eNewsletter by adding a video ad.  Highlight your product or service in this new unique format. 

There are four scenarios to include video in email:

  1. Video Plays Out. Must be clicked in email, will play with sound. Additional click will go to designation destination link (in mobile emails apps)
  2. GIF Loops. Auto plays and goes to designated destination link (in Outlook Mobile and webmail views)
  3. Static Image. Will go to designated destination link (in desktop Outlook)
  4. Text. The defined text and destination link will be rendered.

Requirements:

  • Provide ad destination link.
  • Advertiser supplies the video.
    • YouTube link (preferred), OR
    • MP4 file (no specific time or file size limit)
    • Minimum resolution 1280 x 720px.
  • Ad frame to show as initial thumbnail.
  • An image that is displayed at the end of the video.
  • An alternative text description.
  • An 8-second frame of time you would like to be set for the GIF loop.
  • A single still image for the last display scenario.

Video player displays at 650w x 366h.

Open rates broken down by device for video:

 

REALTOR® Mag News
REALTOR® Mag Tips
Member’s Edge
AE INS eNewsletter
Commercial Digest
REALTOR® Mag Digital

44% Mobile
55% Webmail
2.9% Desktop

36% Mobile
63% Webmail
2.1% Desktop

92% Mobile
6.1% Webmail
2.3% Desktop

43% Mobile
52% Webmail
7.1% Desktop

44% Mobile
52% Webmail
5.8% Desktop

44% Mobile
55% Webmail
2.8% Desktop

 

eNews Specs

Ad Placement
Specs

eNewsletters

 

Text Ad
Text ads do not apply to AE INS eNewsletter

2030 words; URL

Rectangle

300 x 250; URL

20-30 words of text for the non-html version of the newsletter

*Additional sizes needed for mobile responsiveness. NOTE: We do not accept 3rd party ad tags for mobile responsive ads. .jpg, .gif and .png files ONLY.

Online Advertising Guidelines

  • Image types: JPG, PNG (GIF for REALTOR® Magazine Online only)
  • Max file size: 40k per unit
  • Max looping: 30 seconds
  • Animation allowed on REALTOR® Magazine Online only
  • Animation time: 30 seconds suggested, 3 loop maximum
  • No audio allowed
  • 3rd party ad serving allowed
  • All creative must be submitted five days prior to the launch of the campaign date
  • Linking URLs must be domain name based and cannot be the IP address
  • We strongly recommend that Rich Media ads be submitted in HTML 5 format. For HTML 5 technical requirements click here
  • REALTOR® Magazine Online reserves the right to accept, retract, or reject any advertisement at any time. 
  • Provide linking URL with ad creative submission; third-party tags must be live at the time of submission to enable thorough testing before launch
  • Advertisements cannot resemble REALTOR® Magazine Online content
  • Creative cannot use the REALTOR® name or logo without preapproval from REALTOR® Magazine
  • Cookies are not allowed
  • Submit artwork to sendmyad@theygsgroup.com.

REALTOR® Mag Tips

Issue
Art Close
Send Date

November 2020

11/03/2020

11/10/2020

December 2020

12/01/2020

12/08/2020

January 2021

01/07/2021

01/12/2021

February 2021

02/04/2021

02/09/2021

March 2021

03/04/2021

03/09/2021

April 2021

04/01/2021

04/06/2021

May 2021

05/06/2021

05/11/2021

June 2021

06/03/2021

06/08/2021

July 2021

07/01/2021

07/06/2021

August 2021

08/05/2021

08/10/2021

September 2021

09/02/2021

09/07/2021

October 2021

10/07/2021

10/12/2021

November 2021

11/04/2021

11/09/2021

December 2021

12/02/2021

12/07/2021

2020 dates and deadlines subject to change

REALTOR® Magazine Digital Edition Email

Issue
Send Date
Ad Close
Art Due

January/February

Week of January 13

1/2/2020

1/8/2020

March/April

Week of March 9

2/26/2020

3/2/2020

May/June

Week of May 11

4/29/2020

5/6/2020

July/August

Week of July 13

7/1/2020

7/8/2020

September/October

Week of September 13

9/4/2020

9/9/2020

November/December

Week of November 9

10/30/2020

11/4/2020

REALTOR® Mag News

Due no later than three business days prior to the Monday email date. Delivered daily (Monday–Friday), excluding federal holidays. Delivery dates are approximate. 

Member’s Edge

Due no later than three business days prior to the Thursday email date. Delivered every Thursday; adjusted where necessary for federal holidays. Delivery dates are approximate. 

AE INS 

Due no later than three business days prior to the Wednesday email date. Delivered every Wednesday; adjusted where necessary for federal holidays. Delivery dates are approximate. 

Commercial Digest 

Due no later than three business days prior to the Tuesday email date.  Delivered the second Tuesday of each month; adjusted where necessary for federal holidays.  Delivery dates are approximate.