eNewsletters

Daily, weekly, monthly—reach an engaged audience of REALTORS® anywhere and everywhere with REALTOR® Magazine’s award-winning eNewsletters. 

Member’s Edge

  • Features general news, information, and updates from NAR
  • Delivered each Thursday (except the 2nd Thursday of the month); adjusted for federal holidays (delivery dates are approximate)
  • Distribution to over 1 million subscribers
  • Low unsubscribe rate: 0.02%
  • Open rate average: 22%
  • Clickthrough rate: 8.4%
  • Video Ad: 290K-369K views, 330-1,880 Clickthroughs^
  • Video breakdown by device^: 33% Mobile, 47% Webmail, 19% Desktop 
  • One text and three rectangle ad positions available

AE INS

  • Sent to REALTOR® AE Magazine distribution (State and Local REALTOR® Association Staff)
  • Delivered each Wednesday; adjusted for federal holidays (delivery dates are approximate)
  • Distribution to an average of over 2,600 subscribers
  • Low unsubscribe rate: 0.01%
  • Open rate average: 46%
  • Clickthrough rate: 19%
  • Two rectangle ad positions available

Content sponsorships not available for this eNewsletter. 

Commercial Digest

  • Features commercial-related news and events
  • Delivered the second Tuesday of each month; adjusted for federal holidays (delivery dates are approximate)
  • Distribution to an average of over 66,400 subscribers
  • Low unsubscribe rate: 0.04%
  • Open rate average: 33%
  • Clickthrough rate: 2.7%
  • One text and one rectangle ad position available

REALTOR® Magazine Digital Edition

  • Includes all stories in print-edition of REALTOR® Magazine
  • Delivered quarterly; adjusted for federal holidays (delivery dates are approximate)
  • Distribution to an average of over 233,500 subscribers
  • Low unsubscribe rate: 0.06%
  • Open rate average: 35%
  • Clickthrough rate: 5.8%
  • One leaderboard ad position available

Source: Adestra (Jul-Dec 2021)

^Source: LiveClicker (Jul-Dec 2021)

Video

Make a huge impact in every eNewsletter by adding a video ad.  Highlight your product or service in this new unique format. 

Display scenarios for inline video ads in email:

  1. Video playback in the user's mobile device or web browser within the email. Additional click will go to the designated destination link.
  2. Looping animated GIF. Auto plays in most desktop email clients. Additional click will go to the designated link.
  3. A fallback static image. This is a thumbnail of your video to be displayed if the email client does not support the video or displaying a GIF. Additional click will go to the designated destination link.
  4. All of the above are supported by a text call to action/description that you provide and is displayed beneath the image/thumbnail. 

Requirements:

  • 1280 x 720px (650 x 366) image used as a static thumbnail and/or a looping animated GIF (650 x 366px) of approximately 8 seconds.
  • URL link for the video display area or static thumbnail (i.e. website homepage).
  • Video file (MP4, max length 10 minutes, 1280 x 720px) or link to a YouTube video (note: other video hosting platforms will not work with our service for content submission).
  • Provide a direct URL link for those with accessibility needs (e.g. YouTube, Vimeo).
  • 30-40 words of text for the call to action/description plus URL.

Video player displays at 650w x 366h.

 

eNews Specs

Ad Placement
Specs

eNewsletters

  

Text Ad
Text ads do not apply to AE INS eNewsletter
  • Max 90 words; URL

Rectangle
  • 300 x 250 (or 600 x 500px); URL
  • 20-30 words of text for the non-html version of the newsletter

Leaderboard 

Only applies to REALTOR® Magazine Digital Edition
  • 650 x 80 (or 1300 x 160px); URL
  • 20-30 words of text for the non-html version of the newsletter


Newsletter Advertising Guidelines

  • Image types: JPG, PNG, GIF (GIF won’t show up in all email clients);
  • Animation time: 8 seconds suggested, 3 loop maximum.
  • File size should be high resolution – recommended image size is 600x500 pixels.
  • No audio allowed.
  • Linking URLs must be domain name based and cannot be the IP address.
  • Provide linking URL with ad creative submission; 
  • Advertisements cannot resemble REALTOR® Magazine Online content.
  • Creative cannot use the REALTOR® name or logo without preapproval from REALTOR® Magazine.
  • REALTOR® Magazine reserves the right to accept, retract, or reject any advertisement at any time.
  • All materials are due around the 15th of the month prior to the eNewsletter send date. Ad Collection will reach out prior to the deadline with the exact due date for that month.
  • Ad materials can be submitted to sendmyad@theygsgroup.com.