Trusted Influencers

REALTORS® refer service providers to their clients.

86% recommend products and services to their clients.

REALTORS® Recommend:

Sources: 2021 NAR Member Profile (March 2021) for 2020 statistical data, 2017 REALTOR® Magazine Member Profile Study, GKI MRI 2017 Readership Study, 2017-2019 Harvey® AdQ Study.

The AdQ Study is a quantitative ad readership and effectiveness study designed to provide publishers with ad readership, editorial, and reader profile information. This information is usable for both sales purposes and editorial guidance. AdQ measures the effectiveness of advertising among those with buying involvement – the advertiser’s target audience – and a key element in proving ROI to advertisers.

Profession News

REALTOR® Magazine readers place value on the latest developments and options within the following categories/all topics that are covered in REALTOR® Magazine on regular basis.

Sources: 2021 NAR Member Profile (March 2021) for 2020 statistical data, 2017 REALTOR® Magazine Member Profile Study, GKI MRI 2017 Readership Study, 2017-2019 Harvey® AdQ Study.

The AdQ Study is a quantitative ad readership and effectiveness study designed to provide publishers with ad readership, editorial, and reader profile information. This information is usable for both sales purposes and editorial guidance. AdQ measures the effectiveness of advertising among those with buying involvement – the advertiser’s target audience – and a key element in proving ROI to advertisers.

Reach More Owners and Managers

Three times a year, REALTOR® Magazine features content directed toward broker/owners.

Broker Profile

Sources: 2021 NAR Member Profile (March 2021) for 2020 statistical data, 2017 REALTOR® Magazine Member Profile Study, GKI MRI 2017 Readership Study, 2017-2019 Harvey® AdQ Study.

The AdQ Study is a quantitative ad readership and effectiveness study designed to provide publishers with ad readership, editorial, and reader profile information. This information is usable for both sales purposes and editorial guidance. AdQ measures the effectiveness of advertising among those with buying involvement – the advertiser’s target audience – and a key element in proving ROI to advertisers.

REALTOR® Magazine

Widely read among NAR’s 1.5+ million members.

REALTOR® Magazine is the official magazine of the NATIONAL ASSOCIATION OF REALTORS® and the business tool for real estate professionals. REALTOR® Magazine provides information on real estate profession best practices, brings expert insights to significant profession trends, and provides REALTORS® with timely decision-making tools to determine business purchases and strategies.

REALTORS® represent a massive market for your products and services. Collectively, REALTORS® spend $7.8 billion on products and services annually for their businesses. Target this lucrative market through REALTOR® Magazine.

The print magazine includes:

• Practical, how-to articles on selling, law, management, and more
• Profiles of successful practitioners
• Summaries of recent court cases
• News on federal laws and regulations affecting you
• New products for your business
• Interviews with newsmakers

Readership

REALTOR® Magazine readers are engaged with the publication.

79%	Read both the articles and advertisements in REALTOR® Magazine
25.5 minutes	Average time spent reading REALTOR® Magazine
85%	Readers who report taking action during the past year such as recommending products/services, or requesting additional information/visiting an advertiser’s website as a result of reading REALTOR® Magazine
65%	REALTOR® Magazine readers say they are more likely to trust a company that advertises its products/services in the publication
55%	REALTOR® Magazine readers said they are more likely to click an online ad if they’ve seen the advertiser’s message in the publication
85%	REALTOR® Magazine readers prefer the print magazine vs. the digital edition
1.9	Average readers per copy (includes those receiving the publication and those passed along to colleagues)

Ad Study Results

View the Specs

View the Digital Edition

Your destination to connect with fellow REALTORS, colleagues and industry experts from across the country!

With hot topics in real estate, personal development, and best practices for your virtual or in-person business, this is a recurring virtual webinar event that you won’t want to miss. Each session is designed to be interactive and encourage Q&A and open discussion.

NXT UP! Sponsorship Includes:

• Verbal thank you by host
  • Graphic/logo recognition at the beginning & end of the program
  • Opportunity for a 30-second ad to air at the start of the program
  • Email promotion in one pre- and one post-event email to all registered NXT UP! attendees
  • Program recording will be on the NXT UP! website (narnxt.realtor/nxt-up) for a full year
  • Recognition on NAR NXT, The REALTOR Experience Facebook page and NAR NXT website

Session Stats & Key Topics

Attended by agents, brokers, association members, property managers, and more!

Key Topics Include…

• Business strategies to prepare for the future
• Evolving technology – implementing AI to your business practices
• Communicating the REALTOR Difference – demonstrating your value
• Hot to plan for any market
• The value of sustainability in future-proofing your business

nar.realtor/magazine

Visit NAR.REALTOR/MAGAZINE

REALTORS® can find the latest news and information vital to their business at nar.realtor/magazine. This page offers exclusive content not found in the print magazine, including daily news updates, product guides, consumer handouts, tech tips, sales and marketing solutions, and much more. nar.realtor/magazine is always introducing new features that lead to unique advertising opportunities that deliver impact, awareness, and traffic, making it the perfect place to showcase your products and services and complement your print advertising program.

391,546

Avg. Monthly Pageviews

281,105

Avg. Monthly Visits

220,173

Avg. Monthly Unique Visitors

*Based on a 6-month avg. May 1–October 31, 2021.

Advertising space is available on nar.realtor/magazine. Both the leaderboard and rectangle placements are sold together and run simultaneously on a page until the total agreed impressions have been met.

Learn About Sponsored Content

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on NAR’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

• 300×250
• 300×600
• 160×600
• Click-through URL

• 320×50
• 300×50
• 728×90

Retargeting FAQs

Digital Ad Deadlines

Recommended Ad Formats:

• JPG or PNG (Static Image) 
• GIF (Animated – Max. 15 seconds of looping) 

There is a minimum of 40,000 impressions/month.

Targeted Email Marketing

As an advertorial, the targeted marketing emails are an opportunity for you to reach the REALTOR Magazine audience as they prefer to be reached – via editorial (content marketing) related to your product or service. Our most impactful and effective messages are targeted directly to specific segments of NAR’s membership. Curated distribution lists include:

• Association Executives
• Commercial Members
• Brokers

Additional filtering and targeting demographic criteria, such as education level, age, gender, estimated household income and more, can ensure that your message reaches your target audience. This is an exclusive opportunity with limited weekly or monthly availability.

Materials Requirements for Advertisers

• Subject Line (30-50 characters/4-7 words)
• Preheader Text (30-60 characters)
• Headline (30-50 characters)
• Call to Action (CTA) Button Text (2-3 words) and HEX Code Color (ex. #FF5733)
• Body Copy (300 words for long form and 50-75 words for short form)
• Company Mailing Address & Social Media Links
• List Distribution details (if not already provided)
• Logo Image (400×200 px minimum)
• Hero Images (1300×630 px minimum; full email width)
  • If your image includes copy, we recommend also providing the mobile friendly version at 750×400 px

View Email Guidelines

Download Submission Template

Deadlines and Proofing

• Materials are due at least two weeks prior to email send date
• Necessary alterations are the responsibility of and at the expense of the advertiser
• Materials that do not meet stated advertising specifications will be rejected
• Once the advertiser-provided assets are approved by NAR, a proof from NAR’s email system will be sent to advertiser for approval
• A delay in materials or advertiser approval could jeopardize the send date and result in not running at all; or pushing out several months due to the popularity of this targeted email opportunity

Helpful Hints & Copy Content Recommendations

• Every email and its subject line should be targeted to a specific audience. Download the guidelines document to review a few popular list options (page 9).

• Identify the specific business problem you are solving and ensure that the solution and story you are conveying provides value-add content to the reader. Provide thought leadership via an editorial piece covering an industry or market problem and discussing how the product can solve the problem or meet the challenge. A strong thought leadership piece will include quotes or examples from one or more sources with success stories.
• Offer an editorialized perspective on how your product or service effectively solves this problem for the reader/user. This is best achieved through telling the story of an actual product user. Utilize a source, a person who is using the product, who can be quoted/cited in some way. This should be a real-life person speaking to their experience and how they’ve applied this product to accomplish a goal or solve a problem in their business. Note these should not be traditional marketing testimonial quotes but true, longer-form success stories.
• Avoid using sensational words and marketing/sales language.
• Include an image of the person using the product. The image should be related to or representational of the story.
• The Subject Line should be positive, compelling and not sensational or click-bait. Consider using the subject or preheader text to promote an offer.
• CTA button to be included following first paragraph, before the scroll. Consider text like “read more” or “shop now”. Avoid “click here”.
• Emails are presented as 650 px wide on desktop and an average of 375 px wide on mobile.

Looking for help with copywriting? Assistance from freelance writers is available. Contact your Account Executive for rates and availability.

All advertising, including targeted email(s), is subject to NAR’s advertising policy. Advertising assets that violate this policy are subject to rejection.

nar.realtor/magazine Sponsored Content

Receiving an average of more than 260,000 monthly pageviews from more than 150,000 unique visitors*, your content is aligned with timely REALTOR^® Magazine content. Advertisers’ sponsored content will be pinned in one of three (3) sponsored content placements on https://www.nar.realtor/magazine for one month.

*Jan. 1-Dec. 31, 2022 monthly average.

Content Suggestions

• Include ways our readers can overcome a problem or obstacle
• Aim to educate and avoid overly promotional language
• Reveal best business practices from other professionals in your area of expertise

Limitations & Restrictions

• Limit: 2 pieces of sponsored content per month. Check with your Account Executive for availability.
• All content is subject to NAR’s editorial review, suggested edits and final approval.

Materials Requirements

nar.realtor/magazine Hosted Articles

• 4-8 word title
• 30 word (max.) summary
• 1300 x 630 px image (JPEG/PNG)(recommended: no text, keep all relevant imagery centralized to avoid distortion when the image is converted into a smaller thumbnail)
• 600-800 words of article content

Advertiser Hosted Articles

• 4-8 word title
• 30 word (max.) summary
• 500 x 340 px image (JPEG/PNG)(recommended: no text)
• Click through URL to link to title text

Cover Star Booth

Sponsor the Popular “Cover Star Booth” at either the REALTORS® Legislative Meetings or NAR’s Annual Conference & Expo.

Sponsorship includes:

• Premier sponsorship opportunity to showcase your product, service or brand
• Onsite networking opportunities with attendees
• Giveaway with your logo as a keepsake 

REALTOR^® Magazine Conference Picks

Get noticed by attendees at the REALTORS^® Conference & Expo, May 6-11, 2023 in Washington, D.C.!

Be part of this special conference issue of REALTOR® Magazine.

Attendees will receive a copy in their registration tote bags with additional copies distributed at the event. Be among the first to welcome attendees to D.C. and help with their conference experience.

Distribution includes:

• Inclusion in all attendee tote bags
• Distribution at the NAR Booth, the most-visited booth in the Expo
• Distribution at the REALTOR^® Magazine “Cover Star” Booth inside the Town Square Pavilion at the Expo

*Special ad rates available for conference exhibitors

Read the Latest Issue

Specifications

Good Neighbor Awards

The NATIONAL ASSOCIATION OF REALTORS^® Good Neighbor Awards recognize REALTORS^® who make extraordinary contributions to their communities though volunteer work. Celebrating its 22nd year, the Good Neighbor Awards has become one of the most beloved awards bestowed upon NAR members, and has donated nearly $1.4 million in grants to REALTOR^®-led charitable organizations that help people in 40 states and 15 countries. Good Neighbor Award sponsors benefit from months of editorial and advertising exposure—from the call for entries to the culmination during NAR NXT in November. The Conference highlights include the awards presentation and video for an audience of 6,000 at the General Session, a gala dinner celebration, and a booth on the Expo Floor.

State and Local Sponsorships

Become a sponsor for a local or state Good Neighbor Award to promote the “good” that REALTORS^® are doing in their neighborhoods and one that mirrors the national Good Neighbor Award Program that NAR promotes each year to 10 winners of this prestigious award – now in its 22nd year.

Strategic Alliance Opportunities

NAR’s REALTOR Benefits^®

Join NAR REALTOR Benefits® and benefit from the reach of the world’s largest professional real estate network through a single partnership. 

NAR REALTOR Benefits® is a dynamic partnership program that connects the business world with residential and commercial brokers, salespeople, property managers, appraisers, counselors, and other real estate professionals in the NAR community. We help both parties in their journey toward success. By leveraging our industry insights and deep understanding of our REALTOR® members, we offer a custom suite of resources, programs, tools and experiences with the goal of driving results for our business partners and our 1.6 million-strong membership. 

For more information or to be considered for NAR REALTOR Benefits®, please email NARBenefitsHelp@nar.realtor.

TO ADVERTISE

Contact your Account Executive for information on advertising with NAR!

Zack Buchanan
National Account Executive

Heather Macaluso
National Account Executive

Natalie Matter Bellis
National Account Executive

The term REALTOR^® is a membership mark of the association and it means “member of the National Association of REALTORS^®  and we restrict its usage. 

RATE POLICY

• Rates are based on frequency within a 12-month period from the first insertion.
• Advertisers earning higher rates than established in their initial contract will be credited. A short-rate invoice will be issued when it is apparent that the contract upon which billing has been based cannot be completed in a 12-month period.
• The publisher may change the rates published in this document at any time. However, this increase will not apply to advertisements with closing dates that precede the announcement of increased rates.

CANCELLATIONS

No cancellations or changes in orders will be considered unless submitted to the publisher in writing prior to the closing date. Cancellations or changes received after closing are subject to penalty. Orders for cover advertising are accepted on a noncancelable basis only.

CORRECT USE OF REALTOR^®

REALTOR^®, REALTORS^®, and REALTOR-ASSOCIATE^® are collective membership marks that serve to identify members of the National Association of REALTORS^® and distinguish them from nonmembers. 

Members are licensed by the National Association of REALTORS^® to use one or more of the marks in reference to themselves and their real estate business. The term REALTOR^® denotes membership, not the jobs performed by members, and should only be used in contexts that relate to membership. 

REALTOR^® should not be used interchangeably with the titles “real estate broker” or “agent” or a person who provides those services. 

The term REALTOR^® is always capitalized, followed by a registration mark (^®). The words REALTOR^® or National Association of REALTORS^® should not be hyphenated. 

It is incorrect to use descriptive words or phrases to modify the marks (i.e., Top REALTOR^® or Successful REALTOR^®). 

The first time the official name “National Association of REALTORS^®” is referred to, it must be stated in its entirety. Thereafter, the abbreviation NAR may be used. 

All advertising materials must conform to this policy. The advertiser will be charged for any corrections made.

PROHIBITED AD CONTENT

• The National Association of REALTORS® (NAR) trademarks and logos
• Use of the REALTOR® marks in ads, emails, web addresses and on websites by entities that fall outside the REALTOR® family (i.e. NAR Staff, Members, Member Boards and Affiliates)
  • Including, but not limited to, generic forms (“REALTOR® Day”) or as an adjective (“Top REALTOR®”)
• Any combination of the words “Exclusive Member Benefits” when used in conjunction with the NAR brands (except for REALTOR Benefits® Partners or with NAR approval)
• Third Party Intellectual Properties (i.e. Disney, Apple, Starbucks)
• Recruitment ads (Targeted eblasts)
• Claims pertaining to agent commissions and/or REALTOR® value
• Tobacco, Alcohol or Drugs
• Gambling
• Weapons, Explosives or any related products and services
• Adult products and services
• Discriminatory/Derogatory Personal, Political or Religious content
• Obscene, Offensive or Inappropriate content
• Deceptive, False or Misleading statements or claims

CONTRACT AND COPY REGULATIONS

PAYMENT POLICY

Display Advertising
Payment is due within 30 days of date of invoice. No cash discount is given. Publisher shall have the right to require payment for advertising upon such terms as publisher sees fit, prior to publication of any ordered advertisement. In the event of nonpayment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

Classified Advertising
Prepayment is required on all advertising, which must be received for each ad by the issue closing date. Payment may be by check payable to the National Association of REALTORS^® or by credit card. Corporate advertisers will be allowed credit by NAR after approval of a credit application.

Digital Ad Deadlines

2024 Digital Ad Deadlines

2025 Digital ad deadlines

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

• Send digital ad materials to: sendmyad@theygsgroup.com
• When emailing us your materials, please include the client acronym in your subject line.
• All advertisers are subject to review and publisher’s advertising policies.
• Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

Ad Submission Info