Social Media – Facebook & Instagram Ad Campaign

Reach a highly targeted audience of NAR members with photo and/or video ads that appear in their social media feeds on Facebook and Instagram for a one-week campaign of 50,000 impressions. With over 900,000 social media followers on NAR’s Facebook and Instagram, you can target your message to REALTORS® directly. 

Platforms include:

  • Facebook
  • Instagram

Formats:

  • Photo Ads (1-5 photos)
  • Video Ads

Targeting Options:

  • REALTORS® on Facebook (1.1 million verified via email list)
  • Other Real Estate Industry Professionals
  • Custom Audience Lists (based on email addresses provided by advertiser)
  • Location (within a 50-mile radius)

Specs:

Image Ads
  • Recommended sizes: 1,200 x 630 (1.91:1 horizontal) or 1,080 x 1,080 (1:1 square). Format: JPG or PNG.
  • Primary Text: 125 Characters (max)
  • Headline: 40 Characters (max)
  • Description: 30 Characters (max)
  • Destination URL 
Video Ads
  • Length: 6, 15, or 30 secs recommended. Max 120 min.
  • Ratio should be 4:5 (vertical), although horizontal and square formats are supported
  • Resolution: At least 1,080 x 1,350 (width x height)
  • File Type: MP4 or MOV
  • Max. File Size: 4GB 
  • Compression: H.264 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Material Guidelines:

  • All digital assets are due 2 weeks prior to the campaign start date.  Deadlines are modified around holidays as needed.
  • Materials are subject to approval by NAR.
  • Assets should be delivered to sendmyad@theygsgroup.com

Social Media – Timeline Posts

Reach NAR’s 2 million+ followers with photo or video social media posts on NAR’s social accounts’ timelines. This opportunity includes 4 posts across all channels in a one-month timeframe (starting the beginning of a 4-week calendar month): Facebook, Instagram, LinkedIn, and Twitter.

NAR Social Media Stats:

Twitter

NAR.Realtor®: 310,000 followers

REALTOR® Magazine: 238,000 followers

Facebook

NAR.Realtor®: 639,000 followers

REALTOR® Magazine: 279,000 followers

Instagram

NAR.Realtor®: 222,000 followers

REALTOR® Magazine: 14,000 followers

LinkedIn

NAR.Realtor®: 377,000 followers

Specs:

Facebook Image Posts
  • Recommended sizes: 1,200 x 630 (1.91: 1 horizontal) or 1,080 x 1,080 (1:1 square)
  • Format: JPG or PNG
  • Text: 2,000 Characters (Max); Recommend 100 Characters 
  • Destination URL
Facebook Video Posts
  • Length: 6, 15, or 30 secs recommended. Max 120 minutes
  • Recommended sizes: 1,280 x 720 (16:9 horizontal), 1,080 x 1,080 (1:1 square), or 1,080 x 1,350 (4:5 vertical) 
  • File Type: MP4 or MOV
  • Max. File Size: 4GB 
  • Compression: H.264 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended 
Twitter Image Posts
  • Recommended size: 1,200 x 675 (16:9 horizontal)
  • Format: JPG or PNG
  • Text: 280 Character (max)
  • Destination URL
Twitter Video Posts
  • Length: 15 secs or less recommended (Max 140 seconds)
  • Recommended sizes: 1,280 x 720 (16:9 horizontal) or 1,200 x 1,200 (1:1 square)
  • File Type: MP4 or MOV
  • Max. File Size: 1GB 
  • Compression: H.264 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
Instagram Image Posts
  • Recommended size: 1,080 x 1,080 (1:1 square)
  • Format: JPG or PNG
  • Text: 2,000 Characters (Max); Recommend 100 Characters
  • Destination URL
Instagram Video Posts
  • Length: 6, 15, or 30 secs recommended (Max 120 seconds)
  • Recommended sizes: 1,920 x 1,080 (16:9 horizontal), 1,080 x 1,080 (1:1 square), or 1,080 x 1,350 (4:5 vertical) 
  • File Type: MP4 or MOV
  • Max. File Size: 4GB 
  • Compression: H.264 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended
LinkedIn Image Posts
  • Recommended size: 1,200 x 627 (1.91:1 horizontal)
  • Format: JPG or PNG
  • Text: 1,300 Characters (Max); Recommend 100 Characters
  • Destination URL
LinkedIn Video Posts
  • Length: 15 secs or less recommended (Max 30 minutes)
  • Recommended sizes: 1,920 x 1,080 (16:9 horizontal), 1,200 x 1,200 (1:1 square), 1,080 x 1,920 (9:16 vertical)
  • File Type: MP4 
  • Max. File Size: 200MB 
  • Compression: H.264 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Material Guidelines:

  • All digital assets are due 2 weeks prior to the campaign start date.  Deadlines are modified around holidays as needed.
  • Materials are subject to approval by NAR.
  • Assets should be delivered to sendmyad@theygsgroup.com

Contact your NAR Account Executive for advertising information at nar@theygsgroup.com.