Targeted Eblast

Send a Targeted Eblast to NAR’s membership promoting products and services that you want the industry to know about right now.  The Targeted Eblast can be refined to specific demographics and quantities to fit your target audience.

 

Materials Requirements for Advertisers

  • Subject line for email (40 characters; 78 maximum)
  • Pre-Header text for the email (75 characters maximum)
  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • HTML requirements:
    • 650px wide (recommended)
    • Mobile responsiveness
  • Build the HTML file with tables instead of DIV; DIV does not work well with email
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Footer to include Company Name, Full Address, Email Address and Unsubscribe text

General Requirements

  • Materials are due at least one week prior to email send date.
  • All content is subject to review by NAR.
  • Frequency: One eblast per week per advertiser.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.

Helpful Hints For Positive Metrics

  • Don't use a single image in your Targeted Eblast.
  • Suggest sending to a targeted list vs. a randomly selected distribution list.
  • Make sure the "Subject Line" is positive and consider promotion of an "offer".

Contact your NAR Account Executive for advertising information at nar@theygsgroup.com