Targeted Eblast

Send a Targeted Eblast to NAR’s membership, Association Executives, Commercial Members and Brokers to promote products and services that you want the profession to know about right now.  The Targeted Eblast can be refined to specific demographics and quantities to fit your target audience.

Note: This is an exclusive opportunity with limited weekly or monthly availability for your targeted audience.


Materials Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • Footer must include:
    • Company Information:
      • Name
      • Full Address
      • Email Address
    • Unsubscribe Text
    • NAR's Disclaimer (disclaimer to be supplied by NAR)
  • Subject line for email (40 characters maximum)
  • Pre-Header text for the email (75 characters maximum)
  • List Distribution details (if not already provided)

HTML Requirements

  • 650px wide (recommended)
  • Mobile responsiveness
  • Build the HTML file with tables instead of DIV; DIV does not work well with email
  • Do not use a single image in your targeted eblast
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded

Deadlines and Proofing

  • Materials are due at least two weeks prior to email send date
  • All content is subject to review by NAR
  • Necessary alterations are the responsibility of and at the expense of the advertiser
  • Materials that do not meet stated advertising specifications will be rejected
  • Once the advertiser-provided HTML is approved by NAR, a proof from NAR's email system will be sent for advertiser approval
  • A delay in materials or advertiser approval could jeopardize the send date and result in not running at all; or pushing out several months due to the popularity of this targeted eblast opportunity

Helpful Hints For Positive Metrics

  • Don't use a single image in your Targeted Eblast
  • Suggest sending to a targeted list vs. a randomly selected distribution list
  • Make sure the "Subject Line" is positive and consider promotion of an "offer" in the "Subject Line"

Contact your NAR Account Executive for advertising information at