NATA's Award-Winning Website

ASAE Gold Circle Award for Best Redesign in 2017

The NATA website offers comprehensive information for athletic trainers, associated professionals and the public in a dynamic, easy-to-use format.

Our homepage features

NATA Career Center
Membership services
Flagship publications
NATA Research & Education Foundation
Convention links
Gather, NATA’s online AT community 

NATA Website Rates & Sizes

Placement
Display
Deliverables
3x
6x
9x
12x

Mega Menu Spotlight

Dynamic

180 x 150 ad + Click through URL

$1000

$800

$600

$475

Wide Skyscraper

Dynamic

160 x 600 ad + Click through URL

$2000

$1500

$1200

$950

Leaderboard

Dynamic

728 x 90 ad + Click through URL

$2500

$2000

$1500

$1200

Page Curl

 

    

Dynamic

400px x 400px ad + Click through URL

  • Design Requirements: Half of the space (bottom left) will not be displayed; triangle in top left will always be displayed
  • File format: GIF or JPG only, no animated GIF
  • Click here to see the example live

$1000

-

-

-

Please note: ads that use the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. NATA reserves the right to reject ads deemed improper for our audience.

Prospective Student Section

Companies looking to market higher education, training, or even products to students looking at the AT profession should start here. With exclusive static display ads, advertisers can be confident their message will be seen. https://www.nata.org/prospective-students

Pageviews: 8,742*
Unique pageviews: 4,160*
Entrances: 3,122*
Placement
Deliverables
1x Rate
Leaderboard 728x90 ad + Click through URL $1,000
Left Top Skyscraper 160x600 ad + Click through URL $850
Right Top Skyscraper 160x600 ad + Click through URL $850
Left Bottom Skyscraper 160x600 ad + Click through URL $700
Right Bottom Skyscraper 160x600 ad + Click through URL $700
Lower Banner 728x90 ad + Click through URL $500
*stats are for February 2021 to August 2021

Retargeting

Retargeting Flow Chart

Retargeting campaigns allow you to deliver your banner or video ads to NATA.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing your ads to be served to qualified users that have visited the NATA website(s):  nata.org

You provide your campaign budget and your ads will run until contracted impressions are met on nata.org. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

  • Banners:
    • Display banners for both desktop and mobile in all of these sizes:
      • 300x250
      • 300x600
      • 320x50
      • 728x90
  • Video
    • MP4
    • File Size: 10MB
    • 15-30 second video

 

Materials need to be delivered to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.) 

Contact your NATA Account Executives for pricing and advertising information today

 

eNewsletters

Range of Motion Enewsletter

Frequency: Weekly
Avg. Ciculation: 37,000*
Avg. Unique Opens: 26.20%*

Range of Motion arrives in your inbox each Monday to provide you with the latest news from NATA and the sports medicine world as a whole.

 

Placement
Deliverables
1 Month (4x send)
3 Months (13x send)

Leaderboard

728x90 px ad + Click through URL

$1,700

$5,100

Banner 1

468x60 px ad + Click through URL

$1,530

$4,600

Skyscraper

120x600 px ad + Click through URL

$1,530

$4,600

Banner 2

468x60 px ad + Click through URL

$1,400

$4,200

Sponsored Content

280x195 px image, 5-7 word headline, 100-word description and link to the article of your choice

$1,200

$3,500

*Average for August 2020 through August 2021

Member Monthly Enewsletter

Frequency: Monthly – third Thursday of the month
Avg. Circulation: 39,000*
Avg. Unique Opens: 27.46*

Monthly enewsletter providing overview of NATA member benefits.

Placement
Deliverables
1 Month

Leaderboard

728x90 px ad + Click through URL

$1,275

Banner 1

468x60 px ad + Click through URL

$1,147

Banner 2

468x60 px ad + Click through URL

$1,050

Sponsored Content

280x195 px image, 5-7 word headline, 100-word description and link to the article of your choice

$900

*Average for Aug.1, 2020 to Aug.1, 2021

 

Digital Edition Eblast

Avg. Circulation: 38,000
Avg. Open Rate: 27.01%

Distributed monthly to NATA members around the globe announcing that the NATA News digital edition is available online.

Placement
Deliverables
Rate

Leaderboard

728x90 px ad + Click through URL

$1,275

Banner

468x60 px ad + Click through URL

$1,050

Sponsored Content

280x195 px image, 5-7 word headline, 100-word description and link to the article of your choice

Limited to advertisers within the issue only

$900

 

Professional Interests Enewsletters

Total Avg. Circulation: 7,000*
Total Avg. Unique opens: 28.90%*

Quarterly enewsletters sent to specific segments of the NATA membership that tackle topics unique to each audience (job setting, career phase, interests)

Placement
Deliverables
1 Month

Leaderboard

728x90 px ad + Click through URL

$650

Banner 1

468x60 px ad + Click through URL

$550

Banner 2

468x60 px ad + Click through URL

$500

Sponsored Content

280px by 195px image, 5-7 word headline, 100-word description and link to the article of your choice

$500

 

Interest
Despcription
Circulation
Open Rate

College/University

One of the largest areas employing athletic trainers is the college/university job setting. ATs are employed in all NCAA divisions in addition to intramural, club and junior college athletic programs. ATs working in this setting prevent, treat and rehabilitate the injuries of more than 460,000 student athletes at more than 1,000 educational institutions across the United States.

9,731

29.05%

Emerging Settings 

The NATA Council on Practice Advancement (COPA) is comprised of members from all settings, including clinical and emerging practices, with experience in billing, revenue generation, reimbursement, job creation and practice advancement. Its mission is to represent the professional practice settings of athletic training by increasing awareness, demonstrating value and assisting in efforts to expand and advance the profession.

4,357

24.20%

Pro Sports

Approximately 3 percent of NATA members work in the professional sports setting. NATA has strong relationships with the professional societies that serve these athletic trainers and works collaboratively with these groups to advance the profession.

1,382

32.23%

Secondary School

The NATA Secondary School Athletic Trainers’ Committee is dedicated to recognizing the unique concerns and responsibilities associated with the secondary school athletic training practice setting, and to developing resources that enhance the effectiveness and marketability of athletic trainers working in this setting.

5,714

29.44%

AT Students

The NATA Student Leadership Committee (SLC) provides a voice for students within the athletic training community. The SLC promotes learning about issues impacting the athletic training profession, getting involved in volunteer opportunities and taking a stand on matters impacting students in the present and future. The committee offers information, encouragement and advice, and also plans and implements quality educational and networking opportunities at the NATA convention.

16,394

16.08%

Early Professionals

The NATA Early Professionals' Committee (EPC) was created to address the issues faced by athletic trainers within the first six years of initial certification as they begin in their careers.  The committee focuses on leadership, educational initiatives and professional/ethical values.

12,073 19.54%

Career Advancement

The NATA Career Advancement Committee (CAC) was created to address issues affecting athletic trainers within seven to 12 years of initial certification as they advance in their careers from early professionals. The committee focuses on work-life balance, career satisfaction, career growth and professional retention.

12,842

18.70%

Higher Education

The NATA Executive Committee for Education (ECE) oversees matters related to AT education. The groups facilitates quality professional and post-professional education, coordinates the delivery of educational programming for the profession and maintains a dialogue with its CAATE and BOC liaisons on accreditation and certification matters affecting AT education.

1,859

40.81%

International

The NATA International Committee assists members in establishing and maintaining working relationships with sports medicine specialists internationally that allow them to collaborate, share and make visible the athletic training profession. To that end, the International Committee is committed to establishing a global network of colleagues in the allied health profession to include athletic trainers, athletic therapists, physical therapists, physiotherapists and other sports medicine specialists.

566

42.41%

Diversity

NATA is dedicated to advancing diversity within the athletic training profession. The NATA Ethnic Diversity Advisory Committee serves in an advisory capacity to the NATA Board of Directors, aiming to identify and address issues relevant to the ethnically diverse populations to better serve the needs of both patients and fellow athletic trainers. EDAC advocates sensitivity toward cultural diversity, development of cultural competence within the profession and promotion of athletic trainers as leaders in issues related to cultural competence and professional diversity within the health care professions.

3,760

23.12%

State Leaders

The State Association Advisory Committee (SAAC) addresses current and potential issues affecting state associations and coordinates leadership development for state leaders. SAAC provides resources for state athletic training associations and those who are in leadership roles at the state level.

332

56.76%

Inclusion

The NATA LGBTQ+ Advisory Committee (LGBTQ+ AC) is committed to the advancement of diversity within the athletic training profession by advocating for an environment of inclusion, respect, equity and appreciation of differences in both athletic trainers and their diverse patient populations. LGBTQ+ AC identifies, explores, addresses and provides educational resources regarding emerging topics and concerns relevant to diverse sexualities, gender identities and gender expressions within the profession and health care topics affecting patients in the LGBTQ+ community.

295

58.02%

 

 

 

 

Custom Content Opportunities

Sponsored Eblasts

Let NATA (natanews@nata.org) send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email.

Average Distribution: 24,000

Average Open Rate: 42%

(November 2021-April 2022)

$2,750
Materials Requirements
  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
    • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
    • All hyperlinks need to be embedded
    • Footer to include Company Name, Full Address, Email Address
    • Header and footer must include NATA's disclaimers (click here for disclaimers)
  • Subject line for email (40 characters maximum)
  • Pre-Header text for the email (75 characters maximum)
General Requirements
  • All content is subject to review by NATA editorial advisers.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The use of the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • If you have two eblasts in one month, please supply a "From" email for your second eblast
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines.

Social Media

Distribute your message through NATA’s social media.

Twitter: 28,000+ followers — @NATA1950
Facebook: 28,000+ followers — NATA1950
Instagram: 10,000+ followers — NATA1950

1 Facebook post, 1 Instagram post, 2 tweets 

$1,250
Materials Requirements
Placement Feed Image Dimensions and Guidelines Feed Ad Character Limits
Facebook
  • Recommended News Feed image size: 1,200 x 900 pixels
  • News Feed image ratio: 4:3
  • Recommended formats: JPG and PNG
  • Text: 90 characters (longer posts may be truncated on small screens)
  • Call to action with URL
Twitter
  • Twitter in-stream photo: Minimum- 600 x 335 px; Maximum- 1024 x 512
  • Maximum file size: 5 MB for photos and 3 MB for animated GIFs.
  • Text: fewer than 280
  • Call to action with URL
Instagram
  • Instagram photos: width-between 320 and 1080 pixels
  • Aspect ratio: 1.91:1 and 4:5
  • 2,200 character limit (truncated at 125)
  • Call to action with URL

 

Facebook Live

NATA hosts a 25 minute to 1-hour interview with you discussing talking points of your choosing for $6,500.

Looking for another way to get your voice heard? Bundle your interview with a C- Suite Advertorial for $12,500.

Promotion Schedule:
  • 1 Month Out: Range of Motion eNewsletter
  • 1 Member Monthly eNewsletter
  • 1 Week Out: Social Media (1 Facebook Post & 1 Tweet)
  • 1 Week Out: NATA Website Home Page Mentions (in Hot Topics section)
  • 1 Week Out: Blog Post on NATA Now
  • 3 Days Out: Social Media (1 Facebook Post & 1 Tweet)
  • 1 Day Out: Social Media (1 Facebook Post & 1 Tweet)

    Sponsored Blog Post on NATA Now

    Average reach: 9,062 visits weekly
    $2,000

    Looking for content? Share product details, industry insight from your company’s perspective, or anything relevant to ATs with a sponsored blog post. Limited to 1 advertiser per week. 

    • Photo size: 720 x 514 px; 72 dpi (place “Advertorial” on picture)
    • Word count: 400-700 
    • Disclaimer that will be used with posts: NATA is not responsible for omissions, misprints, or other proofing errors and does not endorse this advertiser. The opinions expressed in this advertisement are those of the advertiser alone and do not purport to reflect the opinions or views of NATA. Statements and data have been provided by the advertiser alone and have not been authenticated.
    • Tag that will be used with posts: Advertorial 
    • All content is subject to review by NATA editorial advisers. 
    • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad. 
    • The use of the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. 
    • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the blog. 
    • Blogs must be suitable to publish as-is. NATA is not responsible for any errors in content. 
    • Necessary alterations are the responsibility of and at the expense of the advertiser. 
    • All materials must be submitted in accordance with published deadlines and must meet criteria stated in advertising policy. 
    • Materials that do not meet stated advertising specifications will be rejected. 
    • Ask your account executive for submission processes and deadlines.

     

    Omnibus Survey

    Take part in a quantitative market research survey and ask questions that directly impact your business. Receive results designed to influence.

    $5,000 per 5-question block

    Deadlines

     
    Survey Content Due
    Survey Launch
    Survey Closes
    Spring April 4, 2022 April 11, 2022 April 26, 2022
    Fall October 3, 2022 October 10, 2022 October 25, 2022

    Those who are interested in conducting academic research surveys should reach out to NATA Senior Special Projects Coordinator Katie Scott at katie@nata.org