Custom Content Opportunities

Sponsored Eblasts

Let NATA (natanews@nata.org) send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email.

Average Distribution: 24,000

Average Open Rate: 42%

(November 2021-April 2022)

$2,750
Materials Requirements
  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
    • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
    • All hyperlinks need to be embedded
    • Footer to include Company Name, Full Address, Email Address
    • Header and footer must include NATA's disclaimers (click here for disclaimers)
  • Subject line for email (40 characters maximum)
  • Pre-Header text for the email (75 characters maximum)
General Requirements
  • All content is subject to review by NATA editorial advisers.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The use of the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • If you have two eblasts in one month, please supply a "From" email for your second eblast
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines.

Social Media

Distribute your message through NATA’s social media.

Twitter: 28,000+ followers — @NATA1950
Facebook: 28,000+ followers — NATA1950
Instagram: 10,000+ followers — NATA1950

1 Facebook post, 1 Instagram post, 2 tweets 

$1,250
Materials Requirements
Placement Feed Image Dimensions and Guidelines Feed Ad Character Limits
Facebook
  • Recommended News Feed image size: 1,200 x 900 pixels
  • News Feed image ratio: 4:3
  • Recommended formats: JPG and PNG
  • Text: 90 characters (longer posts may be truncated on small screens)
  • Call to action with URL
Twitter
  • Twitter in-stream photo: Minimum- 600 x 335 px; Maximum- 1024 x 512
  • Maximum file size: 5 MB for photos and 3 MB for animated GIFs.
  • Text: fewer than 280
  • Call to action with URL
Instagram
  • Instagram photos: width-between 320 and 1080 pixels
  • Aspect ratio: 1.91:1 and 4:5
  • 2,200 character limit (truncated at 125)
  • Call to action with URL

 

Facebook Live

NATA hosts a 25 minute to 1-hour interview with you discussing talking points of your choosing for $6,500.

Looking for another way to get your voice heard? Bundle your interview with a C- Suite Advertorial for $12,500.

Promotion Schedule:
  • 1 Month Out: Range of Motion eNewsletter
  • 1 Member Monthly eNewsletter
  • 1 Week Out: Social Media (1 Facebook Post & 1 Tweet)
  • 1 Week Out: NATA Website Home Page Mentions (in Hot Topics section)
  • 1 Week Out: Blog Post on NATA Now
  • 3 Days Out: Social Media (1 Facebook Post & 1 Tweet)
  • 1 Day Out: Social Media (1 Facebook Post & 1 Tweet)

    Sponsored Blog Post on NATA Now

    Average reach: 9,062 visits weekly
    $2,000

    Looking for content? Share product details, industry insight from your company’s perspective, or anything relevant to ATs with a sponsored blog post. Limited to 1 advertiser per week. 

    • Photo size: 720 x 514 px; 72 dpi (place “Advertorial” on picture)
    • Word count: 400-700 
    • Disclaimer that will be used with posts: NATA is not responsible for omissions, misprints, or other proofing errors and does not endorse this advertiser. The opinions expressed in this advertisement are those of the advertiser alone and do not purport to reflect the opinions or views of NATA. Statements and data have been provided by the advertiser alone and have not been authenticated.
    • Tag that will be used with posts: Advertorial 
    • All content is subject to review by NATA editorial advisers. 
    • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad. 
    • The use of the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. 
    • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the blog. 
    • Blogs must be suitable to publish as-is. NATA is not responsible for any errors in content. 
    • Necessary alterations are the responsibility of and at the expense of the advertiser. 
    • All materials must be submitted in accordance with published deadlines and must meet criteria stated in advertising policy. 
    • Materials that do not meet stated advertising specifications will be rejected. 
    • Ask your account executive for submission processes and deadlines.

     

    Omnibus Survey

    Take part in a quantitative market research survey and ask questions that directly impact your business. Receive results designed to influence.

    $5,000 per 5-question block

    Deadlines

     
    Survey Content Due
    Survey Launch
    Survey Closes
    Spring April 4, 2022 April 11, 2022 April 26, 2022
    Fall October 3, 2022 October 10, 2022 October 25, 2022

    Those who are interested in conducting academic research surveys should reach out to NATA Senior Special Projects Coordinator Katie Scott at katie@nata.org