NATA's Award-Winning Website

ASAE Gold Circle Award for Best Redesign in 2017

The NATA website offers comprehensive information for athletic trainers, associated professionals and the public in a dynamic, easy-to-use format.

Our homepage features

NATA Career Center
Membership services
Flagship publications
NATA Research & Education Foundation
Convention links
Gather, NATA’s online AT community 

NATA Website Rates & Sizes

 
Display
Size
3x
6x
9x
12x

Mega Menu Spotlight

Dynamic

180 x 150

$1000

$800

$600

$475

Wide Skyscraper

Dynamic

160 x 600

$2000

$1500

$1200

$950

Leaderboard

Dynamic

728 x 90

$2500

$2000

$1500

$1200

Page Curl

 

    

Dynamic

400px x 400px

  • Design Requirements: Half of the space (bottom left) will not be displayed; triangle in top left will always be displayed
  • File format: GIF or JPG only, no animated GIF

$1000

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-

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Please note: ads that use the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. NATA reserves the right to reject ads deemed improper for our audience.

NEW FOR 2021! Introducing the Prospective Student section of NATA.org.

Companies looking to market higher education, training, or even products to students looking at the AT profession should start here. With exclusive static display ads, advertisers can be confident their message will be seen. https://www.nata.org/prospective-students

 
Size
1x Rate
Leaderboard 728x90 $1,000
Left Top Skyscraper 160x600 $850
Right Top Skyscraper 160x600 $850
Left Bottom Skyscraper 160x600 $700
Right Bottom Skyscraper 160x600 $700
Lower Banner 728x90 $500

 

Sponsored E-blasts

Let NATA (natanews@nata.org) send an email blast to our membership as sponsored content. New products and services that you want the industry to know about right now can be sent in an email.

Average Distribution: 29,000
Average Open Rate: 30%

$2,500
2022 Pricing effective October 1st, 2021: $2,750
Materials Requirements
  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • All images and fonts need to be linked to the appropriate files hosted on your servers (no local files)
  • All hyperlinks need to be embedded
  • Subject line for the email
General Requirements
  • All content is subject to review by NATA editorial advisers.
  • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad.
  • The use of the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted.
  • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the ad.
  • Necessary alterations are the responsibility of and at the expense of the advertiser.
  • Materials that do not meet stated advertising specifications will be rejected.
  • Ask your account executive for submission processes and deadlines.

Social Media

Distribute your message through NATA’s social media.

Twitter: 28,000+ followers — @NATA1950
Facebook: 28,000+ followers — NATA1950
Instagram: 10,000+ followers — NATA1950

1 Facebook post, 1 Instagram post, 2 tweets 

$1,250

Materials Requirements
  • Facebook Requirements:

    • Recommended News Feed image size: 1,200 x 900 pixels.
    • News Feed image ratio: 4:3.
    • Text: 90 characters (longer posts may be truncated on small screens)
  • Twitter Requirements:

    • The dimension of a Twitter in-stream photo must be (minimum) 600 x 335 px with a maximum of 1024 x 512. Maximum file size: 5 MB for photos and 3 MB for animated GIFs.
    • Keep the character count to fewer than 280.

Facebook Live

NATA hosts a 25 minute to 1-hour interview with you discussing talking points of your choosing for $6,500.

Looking for another way to get your voice heard? Bundle your interview with a C- Suite Advertorial for $12,500.

Promotion Schedule:
  • 1 Month Out: Range of Motion eNewsletter
  • 1 Member Monthly eNewsletter
  • 1 Week Out: Social Media (1 Facebook Post & 1 Tweet)
  • 1 Week Out: NATA Website Home Page Mentions (in Hot Topics section)
  • 1 Week Out: Blog Post on NATA Now
  • 3 Days Out: Social Media (1 Facebook Post & 1 Tweet)
  • 1 Day Out: Social Media (1 Facebook Post & 1 Tweet)

    Omnibus Survey

    Take part in a quantitative market research survey and ask questions that directly impact your business. Receive results designed to influence.

    $5,500 per 5-question block

    Deadlines

     
    Survey Content Due
    Survey Launch
    Survey Closes
    Spring April 4, 2022 April 11, 2022 April 26, 2022
    Fall October 3, 2022 October 10, 2022 October 25, 2022

    Those who are interested in conducting academic research surveys should reach out to NATA Senior Special Projects Coordinator Katie Scott at katie@nata.org

    Sponsored Blog Post on NATA Now 

    Average reach: 9,062 visits weekly

    Looking for content? Share product details, industry insight from your company’s perspective, or anything relevant to ATs with a sponsored blog post. Limited to 1 advertiser per week. 

    • Photo size: 720 x 514 px; 72 dpi (place “Advertorial” on picture)
    • Word count: 400-700 
    • Disclaimer that will be used with posts: NATA is not responsible for omissions, misprints, or other proofing errors and does not endorse this advertiser. The opinions expressed in this advertisement are those of the advertiser alone and do not purport to reflect the opinions or views of NATA. Statements and data have been provided by the advertiser alone and have not been authenticated.
    • Tag that will be used with posts: Advertorial 
    • All content is subject to review by NATA editorial advisers. 
    • Any facts or statistics must be published in a peer-reviewed publication and cited in the ad. 
    • The use of the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. 
    • The word “Advertorial” or “Advertisement” must appear at the top or bottom of the blog. 
    • Blogs must be suitable to publish as-is. NATA is not responsible for any errors in content. 
    • Necessary alterations are the responsibility of and at the expense of the advertiser. 
    • All materials must be submitted in accordance with published deadlines and must meet criteria stated in advertising policy. 
    • Materials that do not meet stated advertising specifications will be rejected. 
    • Ask your account executive for submission processes and deadlines.
    $2,000

     

    Retargeting

    Retargeting Flow Chart

    Retargeting campaigns allow you to deliver your banner or video ads to NATA.org visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners or videos are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like nytimes.com and weather.com and Google-owned websites like Gmail, Blogger, and YouTube and more.

    Retargeting is a cookie-based technology that uses a simple Javascript code to target your audience across the web and on social media, allowing your ads to be served to qualified users that have visited the NATA website(s):  nata.org

    You provide your campaign budget and your ads will run until contracted impressions are met on nata.org. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

    Specs

    Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

    • Banners:
      • Display banners for both desktop and mobile in all of these sizes:
        • 300x250
        • 300x600
        • 320x50
        • 728x90
    • Video
      • MP4
      • File Size: 10MB
      • 15-30 second video

     

    Materials need to be delivered to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.) 

    Contact your NATA Account Executives for pricing and advertising information today