2019 Editorial Calendar




Cover: AT Impact & Value

Insert: National Athletic Training Month poster

  • High school AT value model
  • Celebrating 70 years of the NATA convention
  • National Athletic Training Month preview

Content Series: Life Balance

Infographic: Youth Sports Specialization

Infographic: Non-Prescription Pain Management

Own Your Impact Column: Showcasing athletic training to your local community and beyond

Cover: Salary Survey Results

Interior Story Package: Value resources (salary negotiation tips, value resources)

  • National Athletic Training Month preview

Infographic: Muscle injuries or hydration

Own Your Impact Column: Advocating for what you’re worth

Cover: Spotlight on Safety – Athletic Trainers and Firefighters

Interior Story Package: Athletic trainers work with a variety of patient populations, including those in the public safety sector. In this article, we will highlight athletic trainer working with firefighters to keep them fit and on the job.

  • Injury Prevention in the Industrial Setting
  • A Look at Athletic Training Women’s History
  • It’s Time to Celebrate National Athletic Training Month
  • NATA Thanks its Volunteers this National Volunteer Month
  • NATA Spring Buyers’ Guide

Own Your Impact Column: Lessons learned while advocating for the profession




Theme: The Education Issue
  • Update on degree transition
  • Students: Tips for choosing the right school for you
  • Educator Conference Recap (Education Driving Clinical Practice)
  • How to recruit diverse students and faculty
  • How to establish sports medicine classes in high schools
  • Continuing education offerings
  • NATA 2019 Free Comm Preview

Infographic: Youth sports and public health

Own Your Impact Column: Owning your impact in the public health arena

Cover: 2019 Hall of Fame Inductees

Celebrating the best: Advice from our award winners

  • Most Distinguished ATs
  • AT Service Awards

Interior Story Package: Mental Health Month (Psychology of injury, mental health services at collegiate level, anxiety/panic disorders, therapy animals in sport)

Infographic: Anxiety in sports and/or stress management Tips

Own Your Impact Column: Working for the profession from the inside out

Bonus Distribution at Convention
Cover: Keynote Speaker
  • Convention Promo: Know Before You Go; full award winner list
  • Marijuana in sports (legal use in athletes/ATs; exercise and marijuana; medical marijuana treatment)
  • AT Facility: Shop and Learn at the AT Expo

Infographic: Recreational Drugs in Sport

Own Your Impact Column: Owning your impact in the national spotlight

Bonus Distribution at Convention




Theme: Career Skills for ATs

Cover: Soft skills, how to find a job, onboarding, transition to practice, professionalism, per diem work

  • Weathering Weather: What ATs need to know to plan for emergency weather situations

Infographic: Resume tips and/or weather concerns

Own Your Impact Column: Creating your own space – secondary school setting

Cover: Convention Recap
  • Fall Buyers’ Guide
  • Safety in Football campaign

Infographic: Most common football injuries

Own Your Impact Column: TBD




Theme: Research & Technology
  • Update: NATA insurance study

Infographic: Technology driving sports performance

Own Your Impact Column: Own your impact in the research arena

Cover: Innovators Among Us

Spotlighting ATs who have invented products, like the sideline medical tent and specific medical bags

Infographic: Basketball injuries

Own Your Impact Column: Creating your own space – emerging setting

Annual Report

All topics are tentative and subject to change

2019 Deadlines

Ad Close
Art Due


November 28

December 5


January 2

January 8


January 30

February 5


February 27

March 5


April 1

April 8


April 29

May 7


June 5

June 10


July 24

July 31


August 26

September 3


September 30

October 7


October 30

November 5