The Official Publication of the National Athletic Trainers' Association

NATA News is the premier magazine for athletic trainers. As a monthly membership magazine read by ATs across the country, we are the only monthly magazine dedicated exclusively to the athletic training profession.

The award-winning NATA News continues to gain recognition within the industry for its informative journalism and exciting design. We want to help you promote your products to the sports medicine professionals who are making buying decisions every day, and the best way to reach that audience is by advertising in the NATA News

 

 

 

 

 

 

2021/2022 Editorial Calendar & Deadlines

Issue
Theme
Ad Close
Art Due

November 2021

Advocacy
  • The Ins and Outs of advocating for the profession
  • Partnering with other health care professions

Sept. 28, 2021

Oct. 10, 2021

December 2021

Year in Review
  • Annual report
  • Advertiser directory

Oct. 27, 2021

Nov. 8, 2021

January 2022

Annual Campaign
  • Annual campaign announcement
  • COVID-19 update
    • State Association Advisory Committee activities
  • Membership renewal house ad
  • NATA 2022 house ad

Nov. 24, 2021

Dec. 6, 2021

February 2022

Salary Survey
  • Salary Survey executive summary
  • Path to AT compensation
  • Reading, negotiating and sticking to a work contract
    • Salary negotiating
  • Soft skills: The new core skills
  • National Athletic Training Month preview
  • NATM poster
  • NATA 2022 house ad

Dec. 20, 2021

Jan. 6, 2022

March 2022

National Athletic Training Month 
  • NATM reminders
  • How to market your AT skills by setting
  • AT influencers bring awareness to the profession through social media
    • Marketing do’s and don’ts
  • ATs in rural areas
  • Spring Buyers’ Guide
  • NATA 2022 education preview
  • NATA 2022 house ad

Jan. 27, 2022

Feb. 8, 2022

April 2022

Cultural Competency
  • NATA DEIA Response Plan update
  • Anti-racism in the athletic training facility
  • EDAC campaign and NATA 2022 preview
  • Adapted athletics
  • LGBTQ+ Advisory Committee update
  • Professional Values blog series preview
  • National Volunteer Month
  • NATA 2022 house ad

Feb. 23, 2022

March 7, 2022

May 2022

Award Winners
  • Hall of Fame profiles
  • National award winner photos
  • Mental Health Month
  • NATA 2022 house ad

March 27, 2022

April 6, 2022

June 2022

Convention
  • NATA 2022 keynote speaker
  • NATA 2022 notes before you go
  • NATM recap
  • Title IX 50th anniversary
  • AT working with “breaking” athletes
  • NATA 2022 house ad

April 27, 2022

May 9, 2022

 

July 2022

Education 
  • Bridging the divide between theory and practice
  • Recruiting diverse students
  • Recruiting preceptors
  • Students: Networking and mentorship during the digital age
    • Being a good mentee
  • Back to School checklist
  • Award season opens
  • New board members 

May 26, 2022

June 8, 2022

August/September 2022

Convention Recap
  • State of the Association
  • NATA 2022 recap
  • NATA 2022 award winners
  • Fall Buyers’ Guide

July 28, 2022

Aug. 10, 2022

October 2022

Research & Technology
  • VR and the AT
  • Concussion technology
  • Research highlights from the NATA Foundation
  • EATA 75th anniversary
  • Member renewal house ad

Aug. 28, 2022

Sept. 7, 2022

November 2022

Internationalization
  • Internationalization vs. globalization: The future of profession
  • NATA’s international partners
  • International Committee resources for ATs
  • Membership renewal house ad
  • NATA 2023 house ad
  • Statement of Ownership

Sept. 27, 2022

Oct. 9, 2022

December 2022

Year in Review
  • Annual report
  • NATA 2023 house ad
  • Membership renewal house ad

Oct. 27, 2022

Nov. 8, 2022

Editorial content is subject to change. 

RATES

4–Color
1X
3X
6X
9X
11X

Spread

$6,866

$6,661

$6,526

$6,385

$6,179

Full Page

$3,900

$3,783

$3,707

$3,633

$3,524

1/2 Page

$2,775

$2,692

$2,636

$2,581

$2,498

1/3 Page

$2,631

$2,552

$2,500

$2,446

$2,367

1/4 Page

$2,088

$2,025

$1,984

$1,941

$1,879

2–Color
1X
3X
6X
9X
11X

1/4 Page

$1,026

$996

$976

$954

$923

Covers
1X
3X
6X
9X
11X

Cover 2

$4,795

$4,546

$4,310

$4,086

$3,874

Cover 3

$4,411

$4,182

$3,965

$3,759

$3,564

Cover 4

$5,214

$4,953

$4,705

$4,470

$4,238

Premium
1X
3X
6X
9X
11X

Insert

$3,500

-

-

-

-

Advertorial Full Page

$4,290

$4,161

$4,077

-

-

Advertorial Spread

$7,552

$7,327

$7,178

-

-

C Suite Q&A Advertorial

$7,835

-

-

-

-

 

 

AD SPECIFICATIONS

Placement
Size

Spread

Trim: 16" x 10.875"

Bleed: 16.25" x 11.125"

(Min. recommended margin- .375")

Full Page

Trim: 8" x 10.875"

Bleed: 8.25" x 11.125"

(Min. recommended margin- .375")

1/2 Page

7.125" x 4.8472"

(Min. recommended margin- .125")

1/3 Page (Vertical)

2.2614" x 9.8511"

(Min. recommended margin- .115")

1/4 Page (Vertical)

3.424" x 4.8314"

(Min. recommended margin- .125")

Please note: ads that use the term “trainer” or “training room” instead of “athletic trainer” or “athletic training facility” will not be accepted. NATA reserves the right to reject ads deemed improper for our audience.

 

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NATA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

 

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701

NEW! NATA Spring/Fall Buyers' Guide

Affordable Listing Options for Maximum Exposure to Buyers

Stay visible in front of more than 40,000 athletic training professionals in NATA's Buyers' Guide, published each spring and fall as part of NATA News, the only monthly magazine dedicated exclusively to the athletic training profession.

When members are looking for products and services to meet their specific challenges, your buyers' guide listing ensures that your company is the name that jumps off each page and prompts a phone call.

 

Regular Listing
$500 for 1 Buyers' Guide or $850 for Spring and Fall

Listing Includes:

  • Company Name, Website, Phone Number, Contact Name & Email Address.
  • 5% discount on a full or half page ad in the issue containing the Buyers' Guide.
  • "See our ad on page XX" prompt in your listing
Enhanced Listing
$800 for 1 Buyers' guide or $1,360 for Spring and Fall

Listing Includes:

  • Logo, Company Name, Website, Phone Number, Contact Name & Email Address, and up to 60 word company description.
  • 10% discount on a full page or half page ad in the issue containing the Buyers' Guide.
  • "See our ad on page XX" prompt in your listing
Premier Listing
Stand out and be the first to be seen within the listings.
$1,200 for 1 Buyers' guide or $2,040 for Spring and Fall

Listing Includes:

  • Placement at the top of selected product/service category.
  • Listing has highlighted background.
  • Logo, Company Name, Website, Phone Number, Contact Name & Email Address, and up to 100 word company description.
  • 15% discount on a full page or half page ad in the issue containing the Buyers' Guide.
  • "See our ad on page XX" prompt in your listing

 

  

Multi-issue Packages

 
Essential 12
Prime 7
Choice 4

NATA News

Includes 11 issues of NATA News at the 11-time rate

Includes 6 issues of NATA News at the 6-time rate

Includes 3 issues of NATA News at the 3-time rate

Member Monthly

Includes 1 placement

Includes 1 placement

Includes 1 placement

Package Advertiser Appreciation Page in NATA News

Free print logo recognition placed on the Package Advertiser

Appreciation page in the December issue of NATA News

Free print logo recognition placed on the Package Advertiser

Appreciation page in the December issue of NATA News

Free print logo recognition placed on the Package Advertiser

Appreciation page in the December issue of NATA News

Recognition at the Clinical Symposia and AT Expo

Free print logo recognition placed on the Package Advertiser Appreciation page in the Honors & Awards Guide

Your company logo in the Convention Daily News eNewsletters 

Free print logo recognition placed on the Package Advertiser Appreciation page in the Honors & Awards Guide

Your company logo in the Convention Daily News eNewsletters

Free print logo recognition placed on the Package Advertiser Appreciation page in the Honors & Awards Guide

Your company logo in the Convention Daily News eNewsletters

Logos online

Your company logo on the NATA.org homepage

Your company logo on the NATA.org homepage

Your company logo on the NATA.org homepage

Logo recognition in Range of Motion eNewsletter

Your company logo in Range of Motion eNewsletter

Your company logo in Range of Motion eNewsletter

 

Premium Placement in NATA News

Each month your ad will go in one of the first positions available

(Note: cover positions command a premium rate)

 

 

 

NATA NEWS SPECIAL PRODUCTS

Beyond our traditional print advertising options, we are now offering special products that give advertisers the opportunity to draw extra attention to a specific product, initiative or promotional campaign through targeted, custom NATA News mailings.

Pricing is specific to each product and quantity. For more information, contact your account executive.

TARGET YOUR AUDIENCE
Special products are available to all NATA members or specific subgroups.

POSTER INSERT
TIP IN POSTER 24” x 18” folded down to 6” x 9” 4/0 on 60# gloss text

$15,000 to insert advertising poster for the full run of the magazine (43,000+ quantity)

POSTCARD INSERT
INSERT POSTCARD 5” x 7” 4/4 on 7 pt.

$7,000 to insert advertising postcard for full run of the magazine (43,000+ quantity)

NATA CAN PROVIDE SOCIAL MEDIA SUPPORT TO INCREASE MEMBER INTEREST.*