electroindustry magazine

electroindustry is the NEMA award-winning monthly digital magazine. A must-read for industry leaders, every issue of electroindustry features in-depth analyses of pressing issues and developments, keeping readers apprised of legislative and regulatory updates, electrical and Standards trends, and activities of NEMA and its Member companies.

READERS BY JOB FUNCTION
ACTIONS TAKEN
COMPANY TYPE
60% Technical 
  • Engineer
  • Electrical contractor/distributor
  • Inspector
  • Information technologist
  • Medical imaging professional
  • Economist/analyst/statistician
40% Business
  • Manager/director
  • Sales
  • Executive
  • Government employee
  • Marketing/communications
  • Purchasing agent
  • 58% researched a product
  • 40% discussed/forwarded item
  • 30% contacted advertiser/purchased product
  • 27% Manufacturing
  • 21% Construction
  • 10% Government
  • 8% Product Distribution
  • 7% Education
  • 7% Public Utility
  • 3% Mining
  • 3% Transportation
  • 1% NGO/Association
  • 1% Real Estate
PURCHASING POWER
  • 88% are involved in purchasing decisions
  • 66% have final or significant purchasing authority
  • 28% have an annual budget of $50,000+ for purchasing components, equipment, and services

Source: electroindustry Magazine Readership Survey, Fall 2019

Editorial Calendar

Issue
Topic
Featured Themes
January

 

Artwork:
12/20/21
The Future of the Electroindustry
 
Network-enabled electrical devices, electricity generation that emits increasingly and materially less carbon, and the further electrification of fossil fuel-consuming applications define the third electric century.
 
U.S. Electroindustry Economic Outlook for 2022
How America’s electrical infrastructure is modernizing 
The optimism behind ongoing innovation 
Infrastructure legislation and how dollars flow to industry 
Utilities plan for increasing electricity use across multiple sectors: transportation, buildings, homes, and industrial
 
February

 

Artwork:
1/18/22

Infrastructure
 
America’s infrastructure is overdue for repair and transformation. A comprehensive, modernizing, and realistic infrastructure approach will help the country’s economy by improving productivity and competitiveness.
 
Infrastructure legislation
Vehicle-to-everything tech to help road safety, advance travel efficiency, and complement automated driving
Improving operational efficiency at seaports and airports
Outcomes-Based Contracting 
Replacing decades-old technology with government incentives, creative financing models, or targeted rebates
Modernizing the power grid to maintain reliability, improve resilience, and facilitate greater efficiency
 
March

 

Artwork:
2/15/22

Supply Chains
 
Manufacturers have concerns about supply chain disruptions and increasing regulatory pressure. Shipping delays, restrictive tariffs, and chemical bans are a few of the natural and manmade hindrances create vulnerabilities in their ability to maintain access to parts, supplies, and materials.
 
Resiliency without sacrificing competitiveness
Network design and optimization
Semi-conductor shortage
Disruptions and how to manage through them
How to implement a cybersecure supply chain
Buy America and Buy American rules/policies
The role of automation in supply chains
The logistics of electric vehicle manufacturing
Challenges of materials transparency management
April

 

Artwork:
3/18/22

Industry Resiliency 
 
Manufacturers can be exposed to many risks that are caused by manmade or natural hazards like pandemics, cybersecurity breaches, global supply chain issues, physical attacks, and extreme weather events.  
 
Shipping supply and demand
Prepare and persevere through severe weather events
National Institute of Standards and Technology (NIST) Internet of Things software labeling (cybersecurity label)
Digitally connected devices Standards conformity
Advocacy campaigns that help manufacturers reduce risks
 
May

 

Artwork:
4/18/22

Beyond Efficiency
 
How do we advocate for the holistic benefits 
of electrical systems in buildings, industrial facilities, transportation systems, and the electric grid, with focus on safety, reliability, resiliency, digitalization, connectedness, and sustainability?
 
Quality of light for visual experience and circadian benefits
Controls for lighting performance, human benefit
Quantum dots in humancentric lighting
Machine data to improve efficiencies
How motors and drives together can save energy
Labeling for energy efficiency
New programs for system efficiency, sustainability, and occupant wellbeing in commercial buildings (example: WELL Buildings, Fitwel, Living Building Challenge)
NEMA Councils: High-Performance Buildings, Daylight Management, Materials Management, Solar Photovoltaic 
 
June

 

Artwork:
5/18/22

Digitalization
 
Digitalization is transforming how products are designed, manufactured, used, and serviced, as well as manufacturers’ functions, procedures, and the carbon footprint of factories and supply chains.
 
Digitizing chemical data in materials management
Data privacy advocacy and Standards
Machine data vs. personal data
AI technology barriers and Standards that fill in the gaps
MITA addresses AI by removing regulatory and reimbursement barriers 
Digitally connected end-to-end building systems
Digital Technologies Council
 
July
 
 
Artwork:
6/17/22
 
Transportation 2030
 
The transportation sector is increasingly connected, electrified, seamless and ultimately autonomous. Rapid industry advances have been augmented by information and communication technologies. Next-gen transportation needs smart, connected, and electrified infrastructure.  
 
NEMA Transportation Workshop
How soon will autonomous vehicles become mainstream?
How automobile manufacturers and infrastructure providers effectively collaborate 
Vehicle to Grid, Vehicle to Building
Where the mass transit industry is headed concerning electrification; how micromobility provides electric transportation solutions for the last mile
Automotive Components, Rail Electrification Councils
 
August
 
 
Artwork:
7/18/22
 
 
Industry Innovations
 
The electroinductry is always innovating. NEMA manufacturers offer modern and emerging technologies relevant to the medical imaging and electrical industries. 
 
Overview of NEMA Councils and how they help Members innovate, specifically Healthcare Facilities, Imaging and Communications, Industrial Control Panels, and Seismic 
Healthcare products that advance delivery of care
Latest industrial control panel installation practices
Requirements for product resilience and robustness in a seismically active zone
 
September
 
 
Artwork:
8/18/22
Cybersecurity
 
Guidelines that electrical equipment and medical imaging manufacturers can implement during product development are available to minimize the possibility that bugs, malware, viruses, or other exploits can be used to negatively impact product operation.
 
Cybersecurity insurances as a cost driver when it comes to insurance policies
Market incentives for commercial real estate to purchase cybersecurity systems
5G wireless communications and security for IoT products and systems 
Cybersecurity and data privacy laws 
Exploring issues and seeking catalysts in healthcare cybersecurity
Cybersecurity Council
October

 

Artwork:
9/19/22
Codes & Standards
 
Standards play a vital role in the design, production, and distribution of products destined for both national and international commerce. NEMA stays abreast of the latest energy and electrical codes at state and local levels and helps promote and adopt codes.
 
Developing a platform for machine-readable Standards
Increasing American influence in international Standards
Making the case for a national approach to electrical code adoption
Revision to DICOS
Changes and revisions to the 2023 National Electrical Code®
 
November

 

Artwork:
10/18/22
Globalization 2.0
 
Growing globalization encourages us to examine trade trends, detail global risks and opportunities for the electroindustry, increase American influence in international Standards, and improve import enforcement via e-labeling.
 
U.S. Trade Development Agency and the push for clean energy and transportation infrastructure projects 
Department of Energy (DOE) report on light-emitting (LED) manufacturing and supply chain
Climate-smart infrastructure for less developed countries
Status of e-labeling initiatives
Advanced Manufacturing Council
Business Innovation Council
December

 

Artwork:
11/17/22
 
Year In Review & Looking Ahead
 
What has NEMA accomplished in 2022, and what issues are Members facing in 2023?
 
Hot topics from the Annual Meeting
Incoming Chair’s speech
NEMA award winners
New NEMA Board Members
Coverage of the Industry Future Forum
NEMA by the Numbers
 

 

 

 

 

Rates

4-Color Only
1x
3x
6x

2-page Spread

$6,485

$6,080

$5,185

Full Page

$3,895

$3,675

$3,560

2/3 Page

$2,960

$2,865

$2,815

1/2 Page

$2,690

$2,580

$2,525

1/3 Page

$2,180

$2,050

$2,015

1/6 Page

$1,785

$1,760

$1,735

Premium
1x
3x
6x

Cover 2

$4,560

$4,375

$4,150

Cover 3

$4,345

$4,135

$3,945

Cover 4

$5,245

$5,080

$4,560

Opposite Contents

$4,090

$3,885

$3,580

Cover Rates

Covers are four-color only. Cover rates include all charges for color and bleed. Priority for covers will be given to 6-time contracts.

Short Rates

Advertisers will be short-rated if, within 12 months of the date of their first insertion, they do not use the amount of space upon which their billings have been based. Frequency rate breaks are available at the time of the earned rate only. Proper notification will be given of any rate change.

SPECS

Placement
Width
Height

2-page Spread

17"

10.875"

Full Page Bleed

8.75"

11.125"

Full Page No Bleed

7.5"

9.875"

2/3 Page Horizontal

7.5"

6.5"

2/3 Page Vertical

4.875"

9.875"

1/2 Page Horizontal

7.5"

4.875"

1/3 Page Square

4.75"

4.75"

1/3 Page Vertical

2.375"

9.875"

1/6 Page Horizontal

4.875"

2.375"

1/6 Page Vertical

2.375"

4.875"

 

Publication Trim Size: 8.5 x 10.875"
Bleed: Add 0.125" beyond trim

 

GENERAL REQUIREMENTS AND FORMATS

Ads not meeting the size requirements will require additional fees to rework

  • TIFF, EPS, or print-ready PDF file required.
  • NEMA does not accept film or any native application file formats (Quark, MS Word, PageMaker, etc.).
  • TIFF images should be 300 dpi min. for halftones, 1200 dpi for line art.
  • EPS files should be 300 dpi min. All fonts must be outlined and all images must be provided, even if they are embedded in the file.
  • PDF files must be submitted 300 dpi or better and all fonts must be embedded.
  • Submit artwork to sendmyad@theygsgroup.com

 

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701