electroindustry magazine

electroindustry is the NEMA award-winning bimonthly magazine. A must-read for industry leaders, every issue of electroindustry features in-depth analyses of pressing issues and developments, keeping readers apprised of legislative and regulatory updates, electrical and Standards trends, and activities of NEMA and its Member companies.

READERS BY JOB FUNCTION
ACTIONS TAKEN
COMPANY TYPE
60% Technical 
  • Engineer
  • Electrical contractor/distributor
  • Inspector
  • Information technologist
  • Medical imaging professional
  • Economist/analyst/statistician
40% Business
  • Manager/director
  • Sales
  • Executive
  • Government employee
  • Marketing/communications
  • Purchasing agent
  • 58% researched a product
  • 40% discussed/forwarded item
  • 30% contacted advertiser/purchased product
  • 27% Manufacturing
  • 21% Construction
  • 10% Government
  • 8% Product Distribution
  • 7% Education
  • 7% Public Utility
  • 3% Mining
  • 3% Transportation
  • 1% NGO/Association
  • 1% Real Estate
PURCHASING POWER
  • 88% are involved in purchasing decisions
  • 66% have final or significant purchasing authority
  • 28% have an annual budget of $50,000+ for purchasing components, equipment, and services

Source: electroindustry Magazine Readership Survey, Fall 2019

Editorial Calendar

Issue
Theme
Division
Featured Topics
January/February

Space:
12/8/20

Artwork:
12/18/20

Interconnections

Utility Systems
  • Distributed Energy Resources in wholesale markets
  • Macrogrid Initiative
  • Smart Grid interoperability Standards
  • Wildfire prevention technologies
  • NERC CIP regulations on supply chain
  • The need for DC product Standards
March/April

Space:
2/2/21

Artwork:
2/9/21

Is Your City Smart Yet?

Lighting Systems
  • How to plan Smart City programs
  • Smart cities from a user’s perspective – safety, connectivity, easier communications to each other and police and fire
  • Using controls for outdoor lighting
  • Connecting Smart City lighting with the grid
  • Network companies partner with manufacturers to provide integration services
May/June

Space:
3/30/21

Artwork:
4/6/21

Transportation Innovation

Transportation Systems
  • Transportation Systems as critical infrastructure
  • Financing infrastructure projects
  • The effects of the FCC ruling on taking away part of the spectrum set aside for connected vehicle communications, and how the rollout of 5G plays into that
  • More autonomous vehicles dedicated to specific use cases like food/medicine delivery
  • Targeted and strategic micromobility rollouts
  • How a digital contact tracing process will become increasingly relevant coming out of the pandemic
  • Broadening the Division’s activities into areas such as rail electrification and automotive components
July/August

Space:
5/28/21

Artwork:
6/4/21

How the Pandemic Affected Building Systems

Building Systems
  • A shift of focus from commercial to residential buildings
  • Anticipated changes in healthcare facilities
  • Emphasis on building safety for occupants
  • IoT facilitates remote work
  • New cybersecurity tactics to safeguard organizations
  • Resiliency – Adapting buildings for greater health outcomes
  • Net-zero buildings
September/October

Space:
8/3/21

Artwork:
8/10/21

Rethinking Manufacturing

Industrial Products & Systems
  • Realizing energy savings at the system level
  • Global competitiveness
  • Resiliency
  • Greenfield versus brownfield factories
  • Electronic labeling/digital nameplates – a passport to export
  • Using predictive modeling to get products to market faster with increased confidence
November/December

Space:
9/29/21

Artwork:
10/6/21

The Importance of Codes and Standards in Building Infrastructure

Building Infrastructure
  • Enabling connected venues with smart receptacles, voice activation, and energy management
  • Surge protection
  • Advancing the retrofit market
  • Wiring Devices
  • Surge Protection
  • Conduit fittings and other steel conduit code issues
  • Standards harmonization saves manufacturers money

 

 

 

 

Rates

4-Color Only
1x
3x
6x

2-page Spread

$6,485

$6,080

$5,185

Full Page

$3,895

$3,675

$3,560

2/3 Page

$2,960

$2,865

$2,815

1/2 Page

$2,690

$2,580

$2,525

1/3 Page

$2,180

$2,050

$2,015

1/6 Page

$1,785

$1,760

$1,735

Premium
1x
3x
6x

Cover 2

$4,560

$4,375

$4,150

Cover 3

$4,345

$4,135

$3,945

Cover 4

$5,245

$5,080

$4,560

Opposite Contents

$4,090

$3,885

$3,580
Cover Rates

Covers are four-color only. Cover rates include all charges for color and bleed. Priority for covers will be given to 6-time contracts.

Short Rates

Advertisers will be short-rated if, within 12 months of the date of their first insertion, they do not use the amount of space upon which their billings have been based. Frequency rate breaks are available at the time of the earned rate only. Proper notification will be given of any rate change.

SPECS

Placement
Width
Height

2-page Spread

17"

10.875"

Full Page Bleed

8.75"

11.125"

Full Page No Bleed

7.5"

9.875"

2/3 Page Horizontal

7.5"

6.5"

2/3 Page Vertical

4.875"

9.875"

1/2 Page Horizontal

7.5"

4.875"

1/3 Page Square

4.75"

4.75"

1/3 Page Vertical

2.375"

9.875"

1/6 Page Horizontal

4.875"

2.375"

1/6 Page Vertical

2.375"

4.875"

 

Publication Trim Size: 8.5 x 10.875"
Bleed: Add 0.125" beyond trim

 

GENERAL REQUIREMENTS AND FORMATS

Ads not meeting the size requirements will require additional fees to rework

  • TIFF, EPS, or print-ready PDF file required.
  • NEMA does not accept film or any native application file formats (Quark, MS Word, PageMaker, etc.).
  • TIFF images should be 300 dpi min. for halftones, 1200 dpi for line art.
  • EPS files should be 300 dpi min. All fonts must be outlined and all images must be provided, even if they are embedded in the file.
  • PDF files must be submitted 300 dpi or better and all fonts must be embedded.
  • Submit artwork to sendmyad@theygsgroup.com

 

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701