Get in Front of National Parks Readers

Advertising in National Parks positions your products and services in front of passionate readers from all over the United States while they’re planning their trips and working to protect America’s favorite places. Establishing and maintaining a presence in National Parks will boost your revenue and help you gain long-term customer commitment as readers build a strong association between your brand and their passions reflected in NPCA’s quarterly magazine.

Join the voice protecting and enhancing our nation’s most iconic and inspirational places for present and future generations.

Reach a readership of more than 625,000 action-driven readers
when you advertise in National Parks magazine! 

Nearly 40% of readers have taken action as a result of an advertisement in National Parks!


National Parks readers have a wide variety of interests, including traveling and exploring the outdoors.

National Parks readers travel for pleasure or business within the continental U.S. an average of five times per year. Nine out of 10 readers traveled within the last two years, and 96% plan on traveling after the pandemic. Reach this adventurous audience, and keep your destination top-of-mind as these readers plan their trips. Two-thirds of National Parks readers use moderate hotel/motel accommodations and 23% indicated the use of campground accomodations. Half the readers take at least four overnight trips per year, typically spending $1,250 per person on each vacation.

Circulation: 320,000
Readership: 652,500 (including pass-along rate)

About National Parks Readers:

  • 41%     Male
  • 55%     Female
  • 70%     65 or older


  • 70%   Have visited at least one national park
  • 77%   College or Advanced Degree
  • 76%   Value Sustainable Products

                                       *2021 Readex Research Survey


2021 Folio: Eddie & Ozzie Awards 

First place, full issue, Winter 2021 issue
Honorable mention, overall art direction

2020 National Magazine Awards 

Finalist, General Excellence, Special Interest

The 28th Annual North American Travel Journalists Association Contest (2020-2021)

Silver, destination travel, Julia Busiek, "The DIY Desert"
Honorable mention, diversity, equity, inclusion and accesibility in travel journal, Julie Scharper, "An Honest Reckoning" 


Lowell Thomas Travel Journalism Competition (2020-2021)

Bronze, overall travel coverage


National Parks readers regularly buy products and love exploring new places.

With an average of $122,000 earned pre-tax income in 2020, this affluent audience has the means and motivation to buy products that both enrich and simplify their lives. While balancing professional, family, and community priorities, they also recognize the importance of taking care of themselves, their homes, and their environment.

The overwhelming majority of National Parks readers participate in outdoor activities.

Where Readers Travel

  • 79%   State or Local Parks
  • 70%   National Parks
  • 68%   Historic Sites
  • 63%   Mountains
  • 61%   Beaches
  • 58%   Museums/Cultural Sites
  • 37%   Bird/Wildlife Sanctuaries

Where Readers Stay

  • 67%   Moderate Motel/Hotel
  • 32%   Rental house/condo
  • 26%   Budget/Economy Motel/Hotel
  • 24%   Lodge/cabin
  • 23%   Campground


What Readers Love to Do

  • Dining Out
  • Reading
  • Bird Watching
  • Gardening
  • Photography
  • Backpacking/Hiking
  • Camping
  • Bicycling

What Readers Plan to Purchase in the Coming Months

  • Camping & Outdoor Gear
  • Electronics
  • Furniture
  • Sporting Goods

 *2021 Readex Research Survey