Reverse Mortgage

Frequency: Bimonthly (6 issues per year) | Circulation:  3,000 

The multi-award-winning Reverse Mortgage—NRMLA’s flagship magazine—is the one publication that digs deeply into developments in our industry. Our distinguished team of journalists report on a level our industry needs to look forward and back and to understand its own impact. While other publications report, Reverse Mortgage magazine analyzes. 

Reach an Audience of Decision Makers

Reverse Mortgage is distributed to all NRMLA member delegates and at reverse mortgage industry events. The magazine is read by loan originators and loan servicers, as well as senior-level executives who oversee their company’s reverse mortgage operations, vendors, counselors, federal and local government officials, and the press. A PDF copy of each newsletter is saved to the Members Only section of NRMLAOnline.org, so that other employees of a NRMLA member firm can view the contents.

About NRMLA

Established in December 1997, NRMLA is the national trade association for reverse mortgage originators, servicers, and investors. Our over 300 member companies make and service more than 90 percent of all reverse mortgages in the U.S.

Editorial Calendar

Issue
Editorial Highlights
Ad Close
Art Due

January/February

Emerging Products

Nov. 26, 2019 Dec. 5, 2019

March/April

Sales and Marketing

Jan. 17, 2019 Jan. 24, 2019

May/June

Aging in Place

Mar. 16, 2019 Mar. 23, 2019

July/August

Technology

May 11, 2020 May 18, 2020

September/October

Loan Servicing, Service Procurement, and Securitization

July 13, 2020 July 20, 2020

November/December

Look Ahead to 2021

Sept. 11, 2020 Sept. 18, 2020

 

Media Partnerships

NRMLA Annual Media Partnerships provide you with widespread exposure throughout the year in our publications, at our conferences, and in our advertising. They distinguish your company as a key participant in our industry and support NRMLA’s ongoing communication efforts. In our coverage of the industry, we keep a sharp focus on our media partners.

GOLD Media Partnership includes:

  • Full-page advertisements to appear in the 2020 editions of Reverse Mortgage magazine (six total); if contract is signed in 2020 one or more of your ads will appear in the 2021 issue(s)
  • Online ads in all 2020 Weekly Reports (49 total)
  • Corporate biography in every issue of the magazine
  • Rotating logo as part of the media slide show at the national conference
  • Logo in all 2020 conference books as part of the partners’ page
  • Logo in up to marketing emails prior to NRMLA's Eastern, Western, and Annual Meeting conferences
  • Editorial content
Total Price: $20,000 one-time annual fee

 

SILVER Media Partnership includes:

  • Half-page advertisements to appear in the 2020 editions of Reverse Mortgage magazine (six total); if contract is signed in 2020 one or more of your ads will appear in the 2021 issue(s)
  • Online ads in all 2020 Weekly Reports; every week for six months or every other week for 12 months (26 total)
  • Corporate biography in every issue of the magazine in which your ad appears
  • Rotating logo as part of the media slide show at the national conference
  • Logo in all 2020 conference books as part of the partners’ page
  • Logo in up to (2) marketing emails prior to NRMLA's Eastern, Western, and Annual Meeting conferences
  • Editorial consideration
Total Price: $10,000 one-time annual fee

BRONZE Media Partnership includes:

  • One-third-page advertisements to appear in the 2020 editions of Reverse Mortgage magazine (six total); if contract is signed in 2020 one or more of your ads will appear in the 2021 issue(s)
  • Online ads in all 2020 Weekly Reports; once per month (12 total)
  • Corporate biography in every issue of the magazine in which your ad appears
  • Rotating logo as part of the media slide show at the national conference
  • Logo in all 2020 conference books as part of the partners’ page
Total Price: $5,200 one-time annual fee

 

 

 

BLUE RIBBON Media Partnership includes:

(A special package for companies that want to run ads 3x a year)

  • Pick your package: quarter-page advertisements to appear in 2020 Reverse Mortgage magazine (three total)
    • The Meeting Package (includes all three NRMLA meetings)
    • Choose Three (choose any three issues you want)
  • Corporate biography to run in the same issue as your company ad
  • Logo will appear in either the Regional or Annual meeting conference book and media slide presentation of the meeting corresponding to your ad
  • Blue Ribbon Ad: enhance your package with monthly spot advertisements in the Weekly Report for $300
Total Price: $2,700 one-time annual fee

 

 

 

 

 

Individual Ad Rates

4-color
1x Member Rates
1x Non-Member Rates

Full page

 $3,190

$3,828

1/2 page

 $1,595

$1,914

1/3 page

 $1,290

$1,548

 

Ad Sizes

Placement
Size

Full page with bleed

Bleed: 8.75" x 11.25"
Trim: 8.5" x 11"

Full page

7.5" x 10"

1/2 page

Horizontal: 7.5" x 4.625"
Vertical: 3.5" x 9.75"

1/3 page

7.5" x 3.25"

1/4 page

3.25" x 4.625"

 

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NRMLA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

 

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717-505-9701