Reverse Mortgage

We’re also digital! Buy a print ad and see your ad in the digital edition for free. The last two digital editions have seen over 8,000 views- don’t miss out reaching this audience! 

Frequency: Bimonthly (6 issues per year) | Circulation:  2,500 

The multi-award-winning Reverse Mortgage—NRMLA’s flagship magazine—is the one publication that digs deeply into developments in our industry. Our distinguished team of journalists report on a level our industry needs to look forward and back and to understand its own impact. While other publications report, Reverse Mortgage magazine analyzes. 

Reach an Audience of Decision Makers

Reverse Mortgage is distributed to all NRMLA member delegates and at reverse mortgage industry events. The magazine is read by loan originators and loan servicers, as well as senior-level executives who oversee their company’s reverse mortgage operations, vendors, counselors, federal and local government officials, and the press. A PDF copy of each newsletter is saved to the Members Only section of NRMLAOnline.org, so that other employees of a NRMLA member firm can view the contents.

About NRMLA

Our over 240 member companies make and service more than 90 percent of all reverse mortgages in the FHA reverse insured market and 100% of private label jumbo reverse mortgage throughout the U.S.

NRMLA Membership includes: lenders, servicers, counselors, attorneys, technology providers, secondary market participants, title companies, appraisal companies, and global equity release partners.

Editorial Calendar

Issue
Editorial Highlights
Ad Close
Art Due

January/February

Financial Trends & Public Policy

 Nov. 9, 2020 Nov. 16, 2020

March/April

Retirement 2021 & Beyond

 Jan. 19, 2021 Jan. 26, 2021

May/June

Sales & Marketing/Recruiting the Next Generation

 Mar. 19, 2021 Mar. 26, 2021

July/August

New Government Relations

 May 17, 2021 May 24, 2021

September/October

Advances in Loan Administration

 July 19, 2021 July 26, 2021

November/December

2022 Look Ahead

 Sept. 17, 2021 Sept. 24, 2021

 

Media Partnerships

NRMLA Annual Media Partnerships provide you with widespread exposure throughout the year in our publications, at our conferences, and in our advertising. They distinguish your company as a key participant in our industry and support NRMLA’s ongoing communication efforts. In our coverage of the industry, we keep a sharp focus on our media partners.

GOLD Media Partnership includes:

  • Full-page advertisements to appear in the 2021 editions of Reverse Mortgage magazine (six total); if contract is signed in 2021, one or more of your ads will appear in the 2022 issue(s)
  • Online ads in all 2021 Weekly Reports (49 total)
  • Corporate biography in every issue of the magazine
  • Rotating logo as part of the media slide show at the national conference
  • Logo in all 2021 conference books as part of the partners’ page
  • Logo in up to 20 marketing emails prior to all of  NRMLA's conferences
  • Editorial content
Total Price: $20,000 one-time annual fee

 

SILVER Media Partnership includes:

  • Half-page advertisements to appear in the 2021 editions of Reverse Mortgage magazine (six total); if contract is signed in 2021 one or more of your ads will appear in the 2022 issue(s)
  • Online ads in all 2021 Weekly Reports; every week for six months or every other week for 12 months (26 total)
  • Corporate biography in every issue of the magazine in which your ad appears
  • Rotating logo as part of the media slide show at the national conference
  • Logo in all 2021 conference books as part of the partners’ page
  • Logo in up to (2) marketing emails prior to all of NRMLA's conferences 
  • Editorial consideration
Total Price: $10,000 one-time annual fee

BRONZE Media Partnership includes:

  • One-third-page advertisements to appear in the 2021 editions of Reverse Mortgage magazine (six total); if contract is signed in 2021 one or more of your ads will appear in the 2022 issue(s)
  • Online ads in all 2021 Weekly Reports; once per month (12 total)
  • Corporate biography in every issue of the magazine in which your ad appears
  • Rotating logo as part of the media slide show at the national conference
  • Logo in all 2021 conference books as part of the partners’ page
Total Price: $5,200 one-time annual fee

 

 

 

BLUE RIBBON Media Partnership includes:

(A special package for companies that want to run ads 3x a year)

  • Pick your package: quarter-page advertisements to appear in 2021 Reverse Mortgage magazine (three total)
    • The Meeting Package (includes all three NRMLA meetings)
    • Choose Three (choose any three issues you want)
  • Corporate biography to run in the same issue as your company ad
  • Logo will appear in the Regional conference book and media slide presentation of the meeting corresponding to your ad
  • Blue Ribbon Ad: enhance your package with monthly spot advertisements in the Weekly Report for $300
Total Price: $2,700 one-time annual fee

 

 

 

 

 

Individual Ad Rates

4-color
1x Member Rates
1x Non-Member Rates

Full page

 $3,190

 $3,828

1/2 page

 $1,595

 $1,914

1/3 page

 $1,290

 $1,548

 

Ad Sizes

Placement
Size

Full page with bleed

Bleed: 8.75" x 11.25"
Trim: 8.5" x 11"

Full page

7.5" x 10"

1/2 page

Horizontal: 7.5" x 4.625"
Vertical: 3.5" x 9.75"

1/3 page

7.5" x 3.25"

1/4 page

3.25" x 4.625"

 

GENERAL REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NRMLA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

 

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717-505-9701