Digital Advertising Opportunities

Put yourself one click away from the nation’s Sheriffs.

Reach key decision-makers and law enforcement executives.

Your ad will be placed on our home page and on the main pages for each section of our website and will rotate with other advertisements. Rates can be negotiated to get more frequent rotation.

Increase your brand awareness and your sales to our audience.

Yearly Web Stats

126,858 visits
101,843 visitors
236,785 page views

Rates and Specs

Cost per Month


240 x 120 pixels


Premium Homepage Text Ad

  • 35 words including a headline
  • Click-through URL 
  • Image (optional) = 3600x1558 px – Please stay away from putting anything substantial (text/images) on the left side of image, as that’s where the text box goes. Please also place any additional graphics (i.e. logos) closer to the middle of your image.


Files Size: 20K maximum
Image File Format: JPG, GIF, or animated GIF (no flash files will be accepted)


NSA All-Points Bulletin eNewsletter

Frequency: Monthly
Circulation: 6,500

Cost per Month
Cost per Year

Content Ad

50 words with logo



Display Ad

600 x 110



New Video Sponsorship in All-Points Bulletin eNewsletter 

Frequency: Only 1 video spot available for each month
Cost: $2,500

Make a huge impact in every All-Points Bulletin eNewsletter by adding a video ad.  Highlight your product or service in this new unique format. 

This is how the video will render in the email:
  • Static Image. Will go to designated destination link (in desktop Outlook)
Video Requirements:
  • Provide ad destination link. (YouTube link is preferred)
  • Image to show as initial thumbnail – 650 x 366 pixels
  • An alternative text description for the image, to be used in the text-only version of the email.

Sponsored eNewsletter

Frequency: One available per week
Circulation: 5,000+
Open Rate: 20.75%
Click Rate: 3%
Bounce Rate: 2.45%
Sponsoring company provides HTML coded enewsletter content to be distributed to NSA's member-based mailing list.

Price: $2,500/per eblast 

Specifications for the Sponsored eNewsletter:

  • Advertiser needs to provide a fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
  • All images and fonts need to be linked to the appropriate files hosted on the advertiser’s server (no local files)
  • All hyperlinks need to be embedded
  • Text file of the HTML code


Social Media

Reach approximately 130,000 Facebook followers each month.*

Per post cost: $1500
50–75 words per post

Reach more than 37,500 Twitter followers.*

Per tweet cost: $750, three for $1500
140 character limit

Sponsoring company provides imagery, text, and link when applicable.

*Posts are not boosted or promoted with additional funds from NSA.

Webinar Sponsorship Opportunities

Webinar Sponsorship: $3,500
Advertiser supplies the content and NSA will send to their distribution list. Approval from NSA required. 

Over 47,000 Justice professionals in our audience
47% Average Attendance
Registrations per webinar (Ranged from 150 to 1,522)

Sponsorship Includes:

  • Sponsor recognition and promotion across NSA social media channels (Facebook, Twitter, LinkedIn)
  • NSA Bulletin enewsletter
  • Placement on webinar page and event calendar
  • Logo on webinar registration page
  • Dates and Topics for 2020 Webinars
  • Registrant contact information


Exclusive Sheriff & Deputy Digital Edition Sponsor

  • Exclusive banner ad in the digital edition announcement e-mail blast and a full-page intro page to the entire digital edition
  • Sent to 7,000 key industry decision makers
  • E-mail Ad Size: 600 X 185
  • Digital Edition Ad File:  PDF
  • Digital Edition Intro Page Size: 8.375"11.125" (Same size as full page in Sheriff & Deputy magazine

Rates: $3,500/issue

Retargeting Campaign

Retargeting campaigns allow you to deliver your banner or video ads to NSA’s website visitors after they have left the website, as they are surfing their favorite news, entertainment, lifestyle, and business sites. When your banners are placed in our retargeting program, your ads “follow” our visitors while they perform Google searches and visit other partner websites within Google’s expansive Search and Display Networks. Google Search is the gold standard of internet search engines. The Google Display Network reaches 90% of internet users worldwide and includes more than 2 million publishers, including websites like,, and Google-owned websites like Gmail, Blogger, YouTube, and more.

Retargeting is a cookie-based technology that uses a simple JavaScript code to target your audience across the web and on social media, allowing us to serve your ads to qualified users that have visited the NSA website. 

You provide your campaign budget, and your ads will run until contracted impressions are met. Submitting all 5 ad sizes requested will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Ads sizes and file type needed from the advertiser. 

Banner Size and File Specs

JPGS of display banners for both desktop and mobile in the sizes below:

  • 300x50
  • 300x250
  • 300x600
  • 320x50
  • 728x90
Video File Specs
  • MP4 File
  • 15-30 second video length 

Please note: Materials need to be to YGS at least two weeks prior to the campaign starting. (Pixel needs placed on the website two weeks prior to build the list of visitors who will be served the ads.) 


Display Ad: $18 per CPM   
Video: $48 CPM
Minimum order: 100,000 impressions