Sheriff & Deputy Magazine

Readership: 30,000

Sheriff & Deputy, the NSA’s flagship publication, is the only national magazine entirely dedicated to the Office of Sheriff. Your advertisement in Sheriff & Deputy magazine will reach Sheriffs, their deputies, investigators, and administrative directors; correctional facility administrators; court security professionals; police chiefs; U.S. legislators; and other decision-makers.  

Professional Title
Sheriff 63.82%
Deputy 20.60%
Chief Deputy 8.04%
Captain 6.53%
Chief of Police 1.01%
Years in the Industry
Less than 10 9.93%
11-20 18.01%
21-35 50.74%
More than 35 21.32%

This top-quality, four-color bimonthly features topics pertinent to the criminal justice and public safety community. Recent themes include communications and broadband issues, inmates and mental illness, jails, homeland security preparedness, traffic safety, corrections, and court security. Sheriff & Deputy also includes bimonthly columns on legislative updates, crime prevention, legal issues, traffic safety, and training.

 

 

2022 Editorial Calendar 

Dates and themes subject to change

Issue
Theme
Ad Close
Art Due
January/February 
Features:
Workforce Shortage: Attracting, Hiring and Keeping New Officer
New Recruitment Strategies for the Next Generation of Deputies
Employment Policies That Advance Equity & Representation
2022 NSA Winter Conference Preview
 
11/1/21 11/12/21
March/April
Features:
The Crisis Continues: Next Steps Against Opioids & Overdoses Counterfeits
Pathways to Care - Victim Services (Mental Health, Addiction)
Flood, Fire, Famine: Public Safety and Disaster Preparedness
The Voice of Public Safety: Getting the Messaging Right
 
1/5/22 1/18/22
May/June 
Features:
2022 NSA Conference Preview
Continuing Education & Certification in Law Enforcement Specialties
Data, Devices & Deputies: Speeding Extraction and Investigation
The New Face of Terror: Violent Domestic Extremist Groups
 
3/3/22 3/16/22
July/August 
Features:
Meet the 2022-2023 NSA President: Sheriff William Bohnyak
Investigating and Prosecuting Cases of Animal Cruelty
The Science of Crimefighting: DNA, Biometrics and More
Handling Juvenile Justice Issues in Your Community
 

 

4/26/22 5/9/22
September/October 
Features:
2022 NSA Conference & Exhibition Recap: Sessions & Awards
2022 NSA Conference & Exhibition Photo Gallery
2022 NSA Conference & Exhibition: Committee Reports
Back to School: SRO, LEO Perspectives on School Safety
 
6/30/22 7/14/22
November/December 
Features:
Jails: Sheriffs' Innovations in Inmate Management, Rehabilitation
Creating Workable Alternatives to Incarceration
Medication-Assisted Treatment (MAT) Success Stories: What's Next?
Sheriffs' Role in Combatting Global Human Trafficking
 

8/31/22

9/14/22

 

 

 

 

2022 Sheriff & Deputy Rates

Rates
1x
3x
6x

Two-Page Spread

-

-

$6,300

Cover 4

$5,400

$5,280

$5,040

Cover 2 or Cover 3

$5,175

$5,060

$4,835

Full Page 

$4,500

$4,400

$4,205

1/2 Page

$3,560

$3,490

$3,350

1/3 Page

$3,200

$3,140

$3,015

Enhanced Listing for Buyers' Guide Issue 

$750

-

-

Cover Premiums*

Cover 2:  Space rate + add 15%
Cover 3:  Space rate + add 10%
Cover 4:  Space rate + add 20%
Covers sold only on non-cancelable contract.
 

PRINT SPECIFICATIONS

Page Size
Width
Height

Full Page with Bleed

8.5"

11.125"

Two-Page Spread with Bleed

16.75"

11.125"

1/2 Vertical

4.2745"

9.125"

1/2 Horizontal

6.875"

5"

1/3 Square

4.5"

4.5"

1/4 Vertical

3.375"

4.75"

Trim: 8.25" x 10.875"
Live area: .25" away from trim

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NSA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

 

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Exclusive Sheriff & Deputy Digital Edition Sponsor

  • Exclusive banner ad in the digital edition announcement e-mail blast and a full-page intro page to the entire digital edition
  • Sent to 7,000 key industry decision makers
  • E-mail Ad Size: 600 X 185
  • Digital Edition Ad File:  PDF
  • Digital Edition Intro Page Size: 8.25"10.875" (Same size as full page in Sheriff & Deputy magazine

Rates: $3,500/issue