Sheriff & Deputy Magazine

Readership: 60,000

Sheriff & Deputy, the NSA’s flagship publication, is the only national magazine entirely dedicated to the Office of Sheriff. Your advertisement in Sheriff & Deputy magazine will reach Sheriffs, their deputies, investigators, and administrative directors; correctional facility administrators; court security professionals; police chiefs; U.S. legislators; and other decision-makers.  

Professional Title
Sheriff 63.82%
Deputy 20.60%
Chief Deputy 8.04%
Captain 6.53%
Chief of Police 1.01%
Years in the Industry
Less than 10 9.93%
11-20 18.01%
21-35 50.74%
More than 35 21.32%

This top-quality, four-color bimonthly features topics pertinent to the criminal justice and public safety community. Recent themes include communications and broadband issues, inmates and mental illness, jails, homeland security preparedness, traffic safety, corrections, and court security. Sheriff & Deputy also includes bimonthly columns on legislative updates, crime prevention, legal issues, traffic safety, and training.

 

 

2020 Editorial Calendar 

Dates and themes subject to change

Issue
Theme
Ad Close
Art Due
November/December 
Features:
  • Marijuana Legalization
  • Marijuana from State-to-State Roundtable
  • Making Inroads Against the Opioid Crisis
  • Contributing to, and Benefiting from, Multi-Agency, Data-Driven Policing Strategies
  • Targeting a New Generation of Sheriff's Deputies With Effective Recruitment Initiatives
  • Building a Special Unit: Drone, Marine, and Special Operations

Sept. 17, 2019

Sept. 23, 2019
January/February 
Features:
  • Guns: Firearms Regulation, Legislation & Enforcement
  • Fighting Radical Extremism & Hate Crimes
  • Maintaining Health & Wellness as a Law Enforcement Officer
  • 2020 Winter Conference Preview & Schedule
  • Roundtable Q&A: Heading off Gun Violence
Event Distribution

NSA's 2020 Winter Legislative & Technology Conference: Washington, D.C., Feb. 8–11

Nov. 18, 2019 Nov. 22, 2019
March/April
Features:
  • "Drugs: Opioids, Meth & Other Crisis-Level Problems"
  • Working with Immigrant Populations to Target Crime
  • Border Security Update: Trends and Strategies
  • 2020 Winter Conference Wrap Up
  • Roundtable Q&A: Illicit Drug Interdiction
Jan. 21, 2020 Jan. 27, 2020
May/June 
Features:
  • 2020 NSA Conference & Exhibition Preview & Schedule
  • Tampa Tour Guide: What to See & Do Outside the Show Floor
  • Special Units: Air, Marine & SWAT Operations
  • FirstNet, NextGen 911 & Interoperable Comms Systems Update
  • Roundtable Q&A: Digital Technology & Data Use
  • Special Section: Equipment Preview
Event Distribution

NSA's 2020 Educaton & Technology Expo: Tampa, Fla., June 22–26

Mar. 20, 2020 Mar. 26, 2020
July/August 
Features:
  • Meet the 2020–2021 NSA President: Sheriff David Mahoney
  • Recruitment, Training & Disciplinary Strategies for Long-Term Success
  • Litigation Best Practices for Officer-Involved Lawsuits
  • Management Strategies for Law Enforcement Leadership
  • Roundtable Q&A: Running for the Elected Office of Sheriff
  • Special Section: Changes to NSA Charter/Bylaws
May 19, 2020 May 26, 2020
September/October 
Features:
  • 2020 NSA Conference & Exhibition Wrap-up, Sessions & Awards
  • NSA's Guide to the 2020 Presidential Elections
  • Using Surveillance and Investigative Technology Against Crime
  • Conquering Domestic, Elder & Child Abuse
  • Roundtable Q&A: Issues to Tackle in the Year Ahead
  • Special Section: Exhibition Photo Gallery
July 22, 2020 July 28, 2020
November/December 
Features:
  • Jails: Sheriffs' Innovations in Inmate Management
  • Suicide Watch: Fighting an Epidemic Behind Bars
  • Winners of the 2020 NSA Photo Contest
  • K-9 Training: Jails, Drug/Electronics Detection, Enforcement, and More
  • Roundtable Q&A: Jail Programs That Reduce Recidivism

Sept. 10, 2020

Sept. 24, 2020

 

 

 

 

2020 Sheriff & Deputy Rates

Color Rates
1x
3x
6x
12x
24x

Two-Page Spread

-

-

$6,300

$6,025

$5,515

Bellyband

$7,000

-

-

-

-

Cover 4

$5,400

$5,280

$5,040

$4,820

$4,410

Cover 2 or Cover 3

$5,175

$5,060

$4,835

$4,615

$4,225

Page 1, 2, or 3 (Guaranteed Placement)

$4,950

$4,840

$4,625

$4,415

$4,040

Full Page 

$4,500

$4,400

$4,205

$4,015

$3,675

2/3 Page 

$3,990

$3,820

$3,505

$3,220

$2,760

1/2 Page

$3,560

$3,490

$3,350

$3,215

$2,960

1/3 Page

$3,200

$3,140

$3,015

$2,900

$2,685

Enhanced Listing for Buyers' Guide Issue 

$750

-

-

-

-

Less $1100 for Black and White Ads

Cover Premiums*

Cover 2:  Space rate + add 15%
Cover 3:  Space rate + add 10%
Cover 4:  Space rate + add 20%
Covers sold only on non-cancelable contract.
*Four-color only.

PRINT SPECIFICATIONS

Page Size
Width
Height

Two-Page Spread with Bleed

16.75"

11.125"

Full Page with Bleed

8.375"

11.125"

2/3 Vertical

4.5"

10"

1/2 Vertical

3.75"

10"

1/2 Horizontal

6.875"

5"

1/3 Square

4.5"

4.5"

Trim: 8.125" x 10.875"
Live area: 1/8" away from trim

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NSA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

 

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Exclusive Sheriff & Deputy Digital Edition Sponsor

  • Exclusive skyscraper ad in the digital edition announcement email and the sponsor presentation page that appears next to the cover
  • Your skyscraper ad will be featured in an eblast that links to the latest issue
  • Specs: 400 x 150

Rates: $3,500